GRIT, Tractor Supply to Launch New Rural TV Show

By CnAgri2012-08-28 19:32:19 Print

Rural property owners never have a shortage of projects on their to-do list. With this in mind, GRIT magazine and Tractor Supply Company will team up to share their rural know-how in the new television show, "Tough GRIT."

The weekly 30-minute program will air Mondays at 7 p.m. ET, beginning Sept. 3 on RFD-TV.

"We've worked together for years serving the almost 30 percent of America who live outside the urban market, Tractor Supply with 'must-have' products and GRIT with trusted 'how-to' content," says Bill Uhler, general manager for GRIT. "We see this as a great opportunity to bring both missions together and give our consumers a fun new way to engage with us."

The show further broadens the partnership between GRIT and Tractor Supply, which has included print ads, digital campaigns and content sharing. In addition, Tractor Supply has worked with several of its suppliers - including Cub Cadet, Husqvarna and Hobart Welders - to use their products in the episodes.

Each of the show's 26 episodes mixes information, humor and competitive challenges to help viewers tackle common DIY projects. Topics range from mending different types of fence to loading cattle and shearing sheep. GRIT Editor in Chief Hank Will and Tractor Supply managers from across the country share project instructions, tips and product suggestions.

The experts also advise contestants during two challenges related to the episode's topic. Each week, Team GRIT squares off against Team Tractor Supply, with the teams judged by hosts Caleb Regan and Shannon Reilly on efficiency, accuracy and safety. The winner of each challenge earns a $500 gift certificate to Tractor Supply.

RFD-TV is carried on DirecTV (channel 345) and Dish Network (channel 231).