Survey Shows Top Ag-Related TV Programs

By CnAgri2012-07-19 19:06:19 Print

Farm Journal Television released the results of an independent audience research study conducted by READEX Research. The national survey of corn, soybean, wheat and cotton producers focused on viewership for the company's three primary broadcast properties.

The strongest following for "AgDay" are corn growers, at 53% reach, with "U.S. Farm Report" benig mostly wheat growers, at 59% reach. More than 50% of viewers surveyed have beef cattle as part of their row crop operations.

"U.S. Farm Report" and "AgDay" are the two most popular programs on RFD-TV. And the study indicates that 78% watch their television from direct-to-home satellite (DIRECTV/DISH Network) or by cable.

Producer names were selected from records indicating 250+ acres of corn, soybeans, wheat or cotton. READEX research, which was responsible for all aspects of field work, data entry and tabulation, then produced and mailed 1,495 survey kits.