NMPF Takes First Steps in Revitalize REAL Seal Site

By CnAgri2012-10-24 19:32:38 Print

As part of its efforts to revitalize one of the most recognized product symbols in the food industry, the National Milk Producers Federation announced Tuesday that the REAL Seal is undergoing a makeover. The first step in that process was taken with the launch of a revamped website: www.realseal.com.

NMPF CEO Jerry Kozak says the previous website existed primarily as a resource for dairy product manufacturers and marketers interested in putting the REAL Seal on their packaging. But the new site will contain more content to educate consumers about why they should look for the REAL Seal on the foods they buy.

"Research has found that 93 percent of consumers know of the REAL Seal, and that many people find it useful in making buying decisions," said Kozak.

Effective March 15, the management of the REAL Seal program was transferred from the United Dairy Industry Association to NMPF. This change was the result of an agreement between the two organizations that the transfer was the best opportunity to place a renewed emphasis on highlighting the importance and value of American-made dairy foods.