Feeding 9 Billion P2050: American Ag Accepts the Challenge

By CnAgri Print

Mediaplanet Publishing releasedits first edition of "Agriculture in America," an 8-page publication released in collaboration with the leaders of American agriculture to raise the voices of our farmers and ranchers, celebrate the experts and leaders in the agriculture sector, and empower the next generation of agriculture leadership in America. Through this publication and the continued conversation online, this campaign will open the dialogue between farmers and consumers and provide Americans with a deeper understanding of the pivotal role that the agriculture industry plays in our everyday lives.

Within 38 years, there will be about two billion more people on the planet. And though available natural resources--land, water, and soil--are fixed, there are many ways to expand capacity, protect the environment and feed a hungry world.

"The world population is growing rapidly. We just passed 7 billion and we are quickly heading towards 9 billion. Agriculture has to double its output in the next 40 to 50 years, and the way to do it is by leveraging technology," says Adrian Percy, Vice President, North America, Bayer CropScience.

Reaching over 4 million readers, the special broadsheet section will appear within USA Today in the high-impact markets of Chicago, San Francisco, Washington, D.C., Kansas City, Dallas, Denver, and Minneapolis. The publication will also be distributed through numerous industry events, including AG CONNECT in January 2013, and via social media platforms, including AgChat Foundation's "#AgChat" community on Twitter.

With the help of the U.S. Farmers & Ranchers Alliance (USFRA), Case IH, Bayer CropScience, The American Society of Agricultural and Biological Engineers (ASABE), the National FFA Organization, Red Brand, Hagie Manufacturing, AgCareers.com, Meyer Hatchery, I Love Farmers...They Feed My Soul, AgLocal, and STIHL, Inc, the publication bridges the gap between consumers and the American agriculture industry.