Beef Checkoff Launches BeefRetail.org for Retailers

By CnAgri2012-08-22 19:38:39 Print

The beef checkoff recently launched a refreshed version of the BeefRetail.org website to make it easier for retailers to access information to support beef sales at the retail meat case. The new version of the site offers enhanced functionality and new features and is the result of a nine-month overhaul that incorporates B2B web marketing best practices, feedback received from retail thought leaders and a review of web metrics to optimize visitors' ability to access the content more efficiently.

The site is geared toward key retailers, suppliers and industry partners as a resource for them on market intelligence, shopper insights, merchandising programs and more. The site serves as the single source for the retail channel on stimulating retail beef sales and building long-term beef demand among today's consumers. It is continuously updated with the latest market intelligence, consumer trends and insights on shopper purchase behaviors.

"The checkoff is continually responding to retailers' needs, making it easier for them to find what they need to help supercharge beef sales in their stores," says Brett Morris, producer from Ninnekah, Okla., and chair of the checkoff's retail committee. "We know the beef checkoff is one of the leading sources for retailers when it comes to beef marketing efforts such as in-store and online promotional materials, on-pack labels, weekly ad circulars, social media properties and more. The updated site helps make this critical information more easily accessible."

The new site includes a 'Find It Fast' reference area, video library and educational resources.

For more information, visit BeefRetail.org.