Competitiveness Analysis and Assessment for China Key Compound Fertilizer Enterprises

By CnAgri 2015-03-19 15:21:00 Print Tel:861064403086 Email: [email protected]

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Brief Introduction:

At present, the domestic compound fertilizer production capacity is about 200 million tons, and the average capacity of each enterprise is less than 50,000 tons. The competition is intense due to severe overcapacity. However, China still needs to import more than 1 million tons of compound fertilizer every year. During the last two years, significant changes happened in compound fertilizer industry competition pattern. Kingenta, Stanley, Shindoo and other large compound fertilizer enterprises began to expand dramatically, building production bases national wide and increasing market share rapidly. The compound fertilizer market share for Kingenta and Stanley together increased from 6% in 2008 to around 11% now. With the crop production scaling up, and more and more specialized, the demand for fertilizers changes to putting forward new requirements to the compound fertilizer products and the enterprises. The brands are getting more and more important and the products gradually develop towards differentiated competition. In this report, BOABC performed in-depth analysis and assessment on the competiveness of key enterprises (groups) based on the comparative analysis of characteristics of compound fertilizer consumption, distribution of China compound fertilizer enterprises, the competition pattern and the production and the operation of the key enterprises (groups) etc. The highlights in this report include: (1) Characteristics of China compound fertilizer consumption changes and industry competition pattern. (2) In-depth analysis of production scale, product and brand characteristics, R&D, sales model, marketing, market share etc. of the key compound fertilizer enterprises. (3) Comprehensive assessment of the competitive advantages, weaknesses, opportunities and challenges etc. of the key compound fertilizer enterprises. (4) Future development direction of the compound fertilizer enterprises and development strategic choice for the different types of enterprises. Based on the long-term attention to the enterprises and data accumulation, professional data analysis and insights, this report systemically answers the above questions in order to help fertilizer industry insiders who concern China fertilizer industry development and the people who plan to enter China fertilizer field, to provide a systematic, comprehensive and detailed, higher reference value of the data.

Table of Contents:

Chapter One Characteristics of China Compound Fertilizer Consumption Market Changes
1.1 Crop Production Developmental Changes and Analysis of Land Transferring
1.2 Differenciation of Fertilizer Users
1.3 Changes in Fertilizer Purchasing Channels
1.4 Changes of Fertilizing Techniques
1.5 Changes in Compound Fertilizer Products’ Structure
1.6 Analysis of Compound Fertilizr Consumption by Region
1.7 Analysis of Compound Fertilizr Consumption by Crops
1.8 Analysis of Imported Compound Fertilizer Consumption
Chapter Two China Compound Fertilizer Enterprise and the Competition Pattern
2.1 Distribution of China Compound Fertilizer Enterprises with Production Capacity over 500,000 Tons
2.2 Distribution of China Compound Fertilizer Groups (and Subordinate Enterprises) with Production Capacity over 1 Million Tons
2.3 Competition Characteristics of Compound fertilizer Industry in China
2.3.1 Analysis of Industry Concentration Degree
2.3.2 Analysis of Enterprise Production and Scale
2.3.3 Analysis of Producing Cost and Profit
2.3.4 Products’ Structure Adjustment
2.3.5 Brands’ Development
2.3.6 Analysis of Sales Channels
2.3.7 Upstream and Downstream Development
2.4 Compound Fertilizer Brand Competition in the Key Areas
2.5 Analysis of the the Foreign Products/Companies’ Development in China
Chapter Three China Key Compound Fertilizer Enterprises’ Production and Operation Model
3.1 Shandong Kingenta Ecological Engineering Co., Ltd.
3.1.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.1.2 Raw Material Procurement
3.1.3 Main Compound Fertilizer Product Features
3.1.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.1.5 Development Programs
3.2 Stanley Fertilizer Co., Ltd.
3.2.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.2.2 Raw Material Procurement
3.2.3 Main Compound Fertilizer Product Features
3.2.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.2.5 Development Programs
3.3 Shindoo Fertilizer Co., Ltd.
3.3.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.3.2 Raw Material Procurement
3.3.3 Main Compound Fertilizer Product Features
3.3.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.3.5 Development Programs
3.4 Newyangfeng Fertilizer Co., Ltd.
3.4.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.4.2 Raw Material Procurement
3.4.3 Main Compound Fertilizer Product Features
3.4.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.4.5 Development Programs
3.5 Jiangsu Zhongdong Group Co., Ltd.
3.5.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.5.2 Raw Material Procurement
3.5.3 Main Compound Fertilizer Product Features
3.5.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.5.5 Development Programs
3.6 Sino-Arab Chemical Fertilizer Co., Ltd.
3.6.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.6.2 Raw Material Procurement
3.6.3 Main Compound Fertilizer Product Features
3.6.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.6.5 Development Programs
3.7 Shenzhen Batian Ecological Engineering Co., Ltd.
3.7.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.7.2 Raw Material Procurement
3.7.3 Main Compound Fertilizer Product Features
3.7.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.7.5 Development Programs
3.8 Anhui Sierte Fertilizer Industry Co., Ltd.
3.8.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.8.2 Raw Material Procurement
3.8.3 Main Compound Fertilizer Product Features
3.8.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.8.5 Development Programs
3.9 Luxi Chemical Fertilizer Co., Ltd.
3.9.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.9.2 Raw Material Procurement
3.9.3 Main Compound Fertilizer Product Features
3.9.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.9.5 Development Programs
3.10 Hubei E'Zhong Chemical Co., Ltd.
3.10.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.10.2 Raw Material Procurement
3.10.3 Main Compound Fertilizer Product Features
3.10.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.10.5 Development Programs
3.11 Xiyang Group
3.11.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.11.2 Raw Material Procurement
3.11.3 Main Compound Fertilizer Product Features
3.11.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.11.5 Development Programs
3.12 Shikefeng Chemical Stock Co., Ltd.
3.12.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.12.2 Raw Material Procurement
3.12.3 Main Compound Fertilizer Product Features
3.12.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.12.5 Development Programs
3.13 Sinofert Holdings Limited
3.13.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.13.2 Raw Material Procurement
3.13.3 Main Compound Fertilizer Product Features
3.13.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.13.5 Development Programs
3.14 Jiangsu Huachang Chemical Co., Ltd.
3.14.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.14.2 Raw Material Procurement
3.14.3 Main Compound Fertilizer Product Features
3.14.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.14.5 Development Programs
3.15 Anhui Liuguo Chemical Co., Ltd.
3.15.1 Company Portfolio (Address, Business, Scale, Production Base, State of Operation, R&D Capacity etc.)
3.15.2 Raw Material Procurement
3.15.3 Main Compound Fertilizer Product Features
3.15.4 Brand/Product Promotion, Distribution Channel, Volume and Area, Market Share etc.
3.15.5 Development Programs
Chapter Four Competitiveness Comparative Analysis of China Key Compound Fertilizer Enterprises
4.1 Competitive Strength
4.2 Competitive Weakness
4.3 Opportunities and Challenges
4.4 Competitiveness Assessment of Key Compound Fertilizer Enterprises
Chapter Five Development Strategies of China Compound Fertilizer Enterprises
5.1 Development Direction in the Future
5.1.1 Scales
5.1.2 Products Structures
5.1.3 Production Technology
5.1.4 Branding and Marketing
5.1.5 Sales Models
5.1.6 Extention of Industry Chain
5.1.7 Others
5.2 Development Strategic Position
 
LIST OF MAPS
Map 1, Distribution of Production Bases of Kingenta.
Map 2, Distribution of Production Bases of Stanley
Map 3, Distribution of Production Bases of Shindoo Fertilizer Co., Ltd.
Map 4, Distribution of Production Bases of Newyangfeng Fertilizer Co., Ltd.
Map 5, Distribution of Production Bases of Jiangsu Zhongdong Group Co., Ltd.
Map 6, Distribution of Production Bases of Sino-Arab Chemical Fertilizer Co., Ltd.
Map 7, Distribution of Production Bases of Shenzhen Batian Ecological Engineering Co., Ltd.
Map 8, Distribution of Production Bases of Luxi Chemical Fertilizer Co., Ltd.
Map 9, Distribution of Production Bases of Hubei E'Zhong Chemical Co., Ltd.
Map 10, Distribution of Production Bases of Xiyang Group
Map 11, Distribution of Production Bases of Shikefeng Chemical Stock Co., Ltd.
Map 12, Distribution of Production Bases of Sinofert Holdings Limited
 
LIST OF FIGURES
Figure 1, Comparison of the Plantation Area of China Major Crops, 2000-2013
Figure 2, Category and Proportion of China Crop Growers
Figure 3, Fertilizer Purchasing Channels for China Farmers
Figure 4, Consumption Structure for China Compound Fertilizer
Figure 5, Consumption Volume and Proportion of Different Compound Fertilizer Varieties
Figure 6, China Compound Fertilizer Consumption by Province in 2012
Figure 7, Rate of Compound Fertilizer by Province in China, 2012
Figure 8, Comparison of Fertilizer and Compound Fertilizer by Province in China, 2012.
Figure 9, Consumption of Compound Fertilizer by Crops in China, 2012
Figure 10, China Compound Fertilizer Imports by Country of Origin, 2007-2014.
Figure 11, Distribution of China Main Compound Fertilizer Producers
Figure 12, Number of China Large-scaled Compound Fertilizer Enterprises, 2007-2013
Figure 13, Profit Rate of China Compound Fertilizer Sales, 2006-2014
Figure 14, Traditional Sales Chain and Channels for China Compound Fertilizer Industry
Figure 15, Sales and Profits by Product of Kingenta in 2013
Figure 16, Sales and Profits by Product of Stanley in 2013
Figure 17, Sales and Profits by Product of Shindoo Fertilizer Co., Ltd. in 2013
Figure 18, Sales and Profits by Product of Newyangfeng Fertilizer Co., Ltd. in 2013
Figure 19, Sales and Profits by Product of Shenzhen Batian in 2013
Figure 20, Sales and Profits by Product of Anhui Sierte Fertilizer Industry Co., Ltd. in 2013
Figure 21, Sales and Profits by Product of Luxi Chemical Fertilizer Co., Ltd. in 2013
Figure 22, Sales and Profits by Product of Anhui Liuguo Chemical Co., Ltd. in 2013
 
LIST OF TABLES
Table 1, Changes in China Crop Planting Structures, 2001-2013
Table 2, Plantation Area of China Major Crops, 2000-2013
Table 3, Analysis of China Crop Growers
Table 4, Comparative Analysis of Fertilizer Purchasing Channels for the Crop Growers of Different Farming Scales
Table 5, Comparative Analysis of China Compound Fertilizer Consumption Structures
Table 6, Consumption Volume and Proportion of All Fertilizers and Compound Fertilizers by Region in China, 2009-2012
Table 7, The Rate of Compound Fertilizer in Fertilizer Usage by Region in China, 2009-2012
Table 8, China Compound Fertilizer Consumption by Crops, 2009-2012
Table 9, Production Capacity by Province for China Compound Fertilizer Factories with Production Capacity over 500,000 Tons
Table 10, China Compound Fertilizer Enterprises with Production Capacity over 500,000 Tons
Table 11, China Compound Fertilizer Groups with Production Capacity over 1,000,000 Tons
Table 12, Market Shares of China Top 10 Compound Fertilizer Enterprises, 2008-2013
Table 13, Analysis of Compound Fertilizer Brand Competition in China Main Regions
Table 14, Distribution and Capacity of Subsidiary Compound Fertilizer Factories of Kingenta
Table 15, Average Producing Cost of Kingenta Fertilizers by Products
Table 16, Products’ Profiles of Kingenta
Table 17, Brand Promotion and Sales of Kingenta
Table 18, Revenue and Performance of Kingenta in 2013
Table 19, Revenue and Performance of Kingenta in the First Half Year of 2014
Table 20, Distribution and Capacity of Subsidiary Compound Fertilizer Factories of Stanley
Table 21, Products’ Profiles of Stanley
Table 22, Brand Promotion and Sales of Stanley
Table 23, Revenue and Performance of Stanley in 2013
Table 24, Revenue and Performance of Stanley in the First Half Year of 2014
Table 25, Distribution and Production Capacity of Subsidiary Compound Fertilizer Factories of Shindoo Fertilizer Co., Ltd.
Table 26, Products’ Profiles of Shindoo Fertilizer Co., Ltd.
Table 27, Brand Promotion and Sales of Shindoo Fertilizer Co., Ltd.
Table 28, Revenue and Performance of Shindoo Fertilizer Co., Ltd. in 2013
Table 29, Revenue and Performance of Shindoo Fertilizer Co., Ltd. in the First Half Year of 2014
Table 30, Distribution and Production Capacity of Subsidiary Compound Fertilizer Factories of Shindoo Fertilizer Co., Ltd.
Table 31, Products’ Profiles of Newyangfeng Fertilizer Co., Ltd.
Table 32, Brand Promotion and Sales of Newyangfeng Fertilizer Co., Ltd.
Table 33, Revenue and Performance of Newyangfeng Fertilizer Co., Ltd. in 2014
Table 34, Distribution and Production Capacity of Subsidiary Compound Fertilizer Factories of Jiangsu Zhongdong Group Co., Ltd.
Table 35, Products’ Profiles of Jiangsu Zhongdong Group Co., Ltd.
Table 36, Brand Promotion and Sales of Jiangsu Zhongdong Group Co., Ltd.
Table 37, Distribution of Subsidiary Compound Fertilizer Factories of Sino-Arab Chemical Fertilizer Co., Ltd.
Table 38, Products’ Profiles of Sino-Arab Chemical Fertilizer Co., Ltd.
Table 39, Brand Promotion and Sales of Sino-Arab Chemical Fertilizer Co., Ltd.
Table 40, Distribution of Subsidiary Compound Fertilizer Factories of Shenzhen Batian Ecological Engineering Co., Ltd.
Table 41, Products’ Profiles of Shenzhen Batian Ecological Engineering Co., Ltd.
Table 42, Brand Promotion and Sales of Shenzhen Batian Ecological Engineering Co., Ltd.
Table 43, Revenue and Performance of Shenzhen Batian Ecological Engineering Co., Ltd.
Table 44, Products’ Profiles of Anhui Sierte Fertilizer Industry Co., Ltd.
Table 45, Brand Promotion and Sales of Anhui Sierte Fertilizer Industry Co., Ltd.
Table 46, Distribution of Subsidiary Compound Fertilizer Factories of Luxi Chemical .
Table 47, Products’ Profiles of Luxi Chemical Fertilizer Co., Ltd.
Table 48, Brand Promotion and Sales of Luxi Chemical Fertilizer Co., Ltd.
Table 49, Distribution of Subsidiary Compound Fertilizer Factories of Hubei E'Zhong Chemical.
Table 50, Products’ Profiles of Hubei E'Zhong Chemical Co., Ltd.
Table 51, Brand Promotion and Sales of Hubei E'Zhong Chemical Co., Ltd.
Table 52, Distribution of Subsidiary Compound Fertilizer Factories of Xiyang Group
Table 53, Products’ Profiles of Xiyang Group
Table 54, Brand Promotion and Sales of Xiyang Group
Table 55, Distribution of Subsidiary Compound Fertilizer Factories of Shikefeng Chemical Stock Co., Ltd.
Table 56, Products’ Profiles of Shikefeng Chemical Stock Co., Ltd.
Table 57, Brand Promotion and Sales of Shikefeng Chemical Stock Co., Ltd.
Table 58, Distribution of Subsidiary Compound Fertilizer Factories of Sinofert Holdings Limited
Table 59,Products’ Profiles of Sinofert Holdings limited
Table 60, Brand Promotion and Sales of Sinofert Holdings limited
Table 61, Distribution of Subsidiary Compound Fertilizer Factories of Jiangsu Huachang Chemical Co., Ltd.
Table 62, Products’ Profiles of Jiangsu Huachang Chemical Co., Ltd.
Table 63, Brand Promotion and Sales of Jiangsu Huachang Chemical Co., Ltd.
Table 64, Revenue and Performance of Jiangsu Huachang Chemical Co., Ltd. in the First Half Year of 2014
Table 65, Distribution of Subsidiary Compound Fertilizer Factories of Anhui Liuguo Chemical Co., Ltd.
Table 66, Products’ Profiles of Anhui Liuguo Chemical Co., Ltd.
Table 67, Brand Promotion and Sales of Anhui Liuguo Chemical Co., Ltd.
Table 68, Revenue and Performance of Anhui Liuguo Chemical in the First Half Year of 2014
Table 69, Comparative Competitiveness of China Key Compound Fertilizer Enterprises
Table 70, Comprehensive Assessment of China Key Compound Fertilizer Enterprises
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