Report on China’s Tailored Flour Industry

Since the Opening and Reform policy was adopted, China’s economy has witnessed a period of rapid growth. The overall economy and per capita level are all on rapid growth. It is estimated that the GDP in 2011 shall reach 47.7 trillion Yuan and the GDP per capita shall reach 35,397 Yuan. The per capita disposable income of urban residents shall reach 21, 820 Yuan, while the net income of farmers in the rural area shall reach 7,150 Yuan. Especially, a high-income class with the annual income of 1 million Yuan also comes into being. The communication between the East and West is more frequent, with the interaction of cooking culture deepened. All the above factors are boosting the changes in the cooking and consumption habit as well as the food structure of Chinese people, urging China’s flour processing industry to form, develop and upgrade the tailored flour industry. Up until 2010, China’s consumption of tailored flour reached 3,859,700 tons and the flour supplied for special purposes reached 2,530,000 tons, increasing respectively by 79.94% and 192.01% than that of 2002, which changed the structure of flour consumption and motivated the upgrading of flour industry, bringing more investment opportunities. The future five years shall be the crucial period of China’s construction of well-off society, in which the income level, living standard and consumption structure of Chinese residents shall be changed greatly, further promoting the rapid development of China’s food industry and restaurant industry, bringing better opportunities for the development of China’s tailored flour industry. This report summarizes the many years experience of BOABC’s analysts in the flour industry, demonstrating a higher standard based on the series of grain industry reports. On the basis of analysis on the development strategy of flour enterprises in recent years, the researchers of BOABC further investigates into the demand and supply of tailored flour in China and makes an in-depth analysis of the development experience and lessons of key tailored flour enterprises. Meanwhile, in view of China’s social and economic development period, this report estimates the development strategy of China’s tailored flour industry, and searches possible paths for the upgrading of the competitiveness of tailored flour processing and even the entire flour processing industry, trying to provide reference for the further development strategy making of flour enterprises, as well as reference for the decision making of enterprises and institutes that intend to invest into the flour processing industry.

Chapter I Background Analysis of China’s Demand of Tailored Flour  
1 China’s Economic Growth and Changes of Residents’ Income, 2001-2011
2 Chinese Residents’ Consumption Growth and Food Consumption Expenses, 2001-2011
3 Changes of Chinese Residents’ Food Structure, 2001-2011
4 Types of Chinese Residents’ Wheaten Food Consumption, 2001-2011
5 Incomes and Expenditure in Major Areas of China, 2008-2011
6 Expenditure on Food and Restaurant in Major Areas of China, 2008-2011
7 Estimation on the Food and Restaurant Industry of China, 2012-2015

Chapter II Analysis of China’s Tailored Flour Consumption
1 Overview of China’s Tailored Flour Consumption
2 Analysis and Estimation of China’s Tailored Flour Consumption in Different Ways
2.1 Consumption of Tailored Flour for Families, 2006-2011
2.2 Consumption of Tailored Flour for Restaurants, 2006-2011
2.3 Consumption of Tailored Flour for Chain Restaurants, 2006-2011
2.4 Consumption of Tailored Flour for Food Industry, 2006-2011
2.5 Demand of Tailored Flour for Export, 2006-2011
2.6 Total Demand of Tailored Flour, 2006-2011
2.7 Estimation of China’s Tailored Flour Consumption, 2012-2015
3 Analysis and Estimation of Demand Structure and Regional Consumption of Different Types of Tailored Flour
3.1 Analysis of Demand of High-Gluten Tailored Flour, 2005-2011
3.2 Analysis of Demand of Middle-Gluten Tailored Flour, 2005-2011
3.3 Analysis of Demand of Weak-Gluten Tailored Flour, 2005-2011
3.4 Analysis of Tailored Flour in Major Regions of China, 2005-2011
3.5 Analysis and Estimation of Demand Structure and Regional Consumption of Tailored Flour in China, 2012-2015

Chapter III Analysis of China’s Tailored Flour Production 
1 Access Threshold and Preferential Policy of China’s Flour Processing Industry
2 China’s Flour Output and Output of Tailored Flour, 2005-2011
3 Changes of China’s Flour Processing Capacity and Regional Distribution, 2005-2011
4 Regional Distribution of China’s Tailored Flour Production, 2008-2011
5 Analysis of the Concentration of China’s Tailored Flour Market, 2008-2011
6 Estimation of China’s Tailored Flour Production, 2012-2015

Chapter IV Analysis of Raw Material Supply for China’s Tailored Flour Production 
1 Demand & Supply of Wheat and Regional Distribution in China
2Qualitiy Analysis of Wheat in Major Wheat-Production Regions of China
3 Supply and Regional Distribution of China’s High-Quality High-Gluten Wheat
4 Supply and Regional Distribution of China’s High-Quality Weak-Gluten Wheat
5 Import of High-Quality into China
6 Analyses of Demand & Supply of High-Quality Wheat in China and Consumption Constitution
7 Analysis of China’s Wheat Circulation Market and Competition Structure in High-Quality Wheat Market

Chapter V Valuation Analysis of China’s Tailored Flour Market 
1 Comparison between the Costs of Tailored Flour and Ordinary Flour in China, 2005-2011
2 Price Trend Analysis of China’s High-Quality Wheat and Tailored Flour
3 Profits of China’s Tailored Flour Industry, 2005-2011
4 Market Value of China’s Tailored Flour, 2005-2011
5 Development Period of China’s Tailored Flour Market
6 Estimation of China’s Market Value, 2012-2015

Chapter VI Competition Strategy in China’s Tailored Flour Processing Industry  
1 Comprehensive Analysis of China’s Tailored Flour Industry Environment—Construction and Analysis of the “Diamond System”
2 Human Resources Strategy of China’s Tailored Flour Industry
3 Raw Material Stability Strategy of China’s Tailored Flour Industry
4 Products and Technological Strategy of China’s Tailored Flour Industry
5 Marketing Strategy of China’s Tailored Flour Industry
6 Estimation on Competition Strategy of China’s Tailored Flour Industry 2012-2015

Chapter VII Integration of China’s Tailored Flour Industry
1 Scale-Development of China’s Tailored Flour Industry
2 Analysis on the Economic Scope of China’s Tailored Flour Industry
3 Multi-Development of China’s Tailored Flour Industry
3.1 Vertical Integration Development of China’s Tailored Flour Industry  
3.2 Forward Integration Development of China’s Tailored Flour Industry 
3.3 Backward Integration Development of China’s Tailored Flour Industry
3.4 Lateral Integration Development of China’s Tailored Flour Industry 
4 Estimation of China’s Tailored Flour Industry, 2012-2015 

Chapter VIII Analysis of Major Enterprises in the
Tailored Flour Processing Industry in China   
1 Analysis of Flour Division of Lam Soon Group
1.1 Overview of the Enterprise
1.2 Production Capacity and Output of the Enterprise, 2008-2011
1.3 Regional Distribution
1.4 Human Constitution
1.5 Capital Constitution
1.6 Business Condition (Sales Revenue and Profit)
1.7 Products Structure and Demand of Raw Material
1.8 Brand Development
1.9 Marketing Strategy
1.10 Future Development Plan
Conclusion: Analysis of Investment Prospect of the Enterprise

2 Analysis of Flour Division of COFCO
2.1 Overview of the Enterprise
2.2 Production Capacity and Output of the Enterprise, 2008-2011
2.3 Regional Distribution
2.4 Human Constitution
2.5 Capital Constitution
2.6 Business Condition (Sales Revenue and Profit)
2.7 Products Structure and Demand of Raw Material
2.8 Brand Development
2.9 Marketing Strategy
2.10 Future Development Plan
Conclusion: Analysis of Investment Prospect of the Enterprise

3 Analysis of Flour Division of Itshai Group

3.1 Overview of the Enterprise
3.2 Production Capacity and Output of the Enterprise, 2008-2011
3.3 Regional Distribution
3.4 Human Constitution
3.5 Capital Constitution
3.6 Business Condition (Sales Revenue and Profit)
3.7 Products Structure and Demand of Raw Material
3.8 Brand Development
3.9 Marketing Strategy
3.10 Future Development Plan
Conclusion: Analysis of Investment Prospect of the Enterprise

4 Analysis of Flour Division of Baiyan Group
4.1 Overview of the Enterprise
4.2 Production Capacity and Output of the Enterprise, 2008-2011
4.3 Regional Distribution
4.4 Human Constitution
4.5 Capital Constitution
4.6 Business Condition (Sales Revenue and Profit)
4.7 Products Structure and Demand of Raw Material
4.8 Brand Development
4.9 Marketing Strategy
4.10 Future Development Plan
Conclusion: Analysis of Investment Prospect of the Enterprise

5 Analysis of Flour Division of JML Group
5.1 Overview of the Enterprise
5.2 Production Capacity and Output of the Enterprise，2008-2011
5.3 Regional Distribution
5.4 Human Constitution
5.5 Capital Constitution
5.6 Business Condition (Sales Revenue and Profit)
5.7 Products Structure and Demand of Raw Material
5.8 Brand Development
5.9 Marketing Strategy
5.10 Future Development Plan
Conclusion: Analysis of Investment Prospect of the Enterprise

Chapter IX Investment Analysis of China’s Tailored Flour Industry  
1 SWOT Analysis of China’s Tailored Floured Industry
1.1 Comprehensive Analysis of the Advantages of China’s Tailored Flour Industry
1.2 Analysis of the Disadvantages of China’s Tailored Flour Industry
1.3 Market Opportunities of China’s Tailored Flour Industry
1.4 Threat in the External Environment of China’s Tailored Flour Industry
1.5 Constitution of the SWOT Matrix of China’s Tailored Flour Industry
1.6 Making Use of the Competition Advantages of Tailored Flour Industry to Promote Its Development
1.7 Making up for the Disadvantages of Tailored Flour Industry to Promote Its Development
2 Strategic Groups of China’s Tailored Flour Industry
2.1 Classification Criteria of the Strategic Groups
2.2 Analysis of the Strategic Groups
3 Analysis of Key Factors for the Success of China’s Tailored Flour Industry
3.1 Analysis of Common Factors for the Success of Flour Industry
3.2 Analysis of Factors for Success of Different Strategic Groups
3.3 Development of Enterprises according to Their Own Characteristics