Relying on more than 20 years of accumulation of industry data, continuous tracking of industry changes and in-depth researches, BOABC will provide you with a valuable analysis report on the industry and investment. China’s beef cattle industry is a small industry with big market. In recent years, domestic beef prices have remained at historically high levels under the impact of increasing consumer demand and insufficient cattle sources. Market conditions for farming are good with highlighted investment and integration opportunities for businesses.

Research Background

Relying on more than 20 years of accumulation of industry data, continuous tracking of industry changes and in-depth researches, BOABC will provide you with a valuable analysis report on the industry and investment.
China’s beef cattle industry is a small industry with big market. In recent years, domestic beef prices have remained at historically high levels under the impact of increasing consumer demand and insufficient cattle sources. Market conditions for farming are good with highlighted investment and integration opportunities for businesses. 
 
(1) Beef consumption maintains growth momentum both in sales volume and sales price, with huge market potential.
With the improvement of national living standards and the change of consumption patterns, the post-80s generation and post-90s generation are gradually becoming the major force of quality life and brand consumption. The proportion of beef sold through supermarkets and online platforms is increasing. In addition, the outbreaks of African swine fever in the mainland of China since August has led to reduction in pork consumption, which is conductive to the growth in feed consumption.
The retail prices of beef have been increasing, from 33 yuan/kg in 2010 to 65 yuan/kg in 2018, a huge increase. At present, the annual consumption of beef in domestic is close to 8 million tons, and the size of terminal consumption is over 500 billion yuan. Beef consumption maintains growth momentum both in sales volume and sales price, with huge market potential.
 
(2) For low production capacity in domestic, beef supply will be insufficient for a long time, and the imbalance between supply and demand is highlighted.
Domestic beef industry is polarized: upstream farming is still dominated by backward production modes which feature low production efficiency and slow growth in beef output; downstream consumers have raised higher demands on beef quantity and quality. Beef production is difficult to meet market demand, and the imbalance between supply and demand is increasingly prominent.
So, China’s import volume of beef through legal channels is increasing in recent years, and has increased to more than 600,000 tons now from less than 10,000 tons in 2008. At the same time, China has become the most affected area of smuggling beef, and about 1.5-2 million beef is smuggled into China annually according to the estimation of experts from national beef cattle industry technical system. It can be seen that China's imports and smuggling of beef account for about 30% of the total consumption, indicating that there is a huge gap of beef between supply and demand in China.
 
(3) Lacking leading enterprises
Beef consumption demand in domestic maintains strong momentum, beef prices are increasing, and the market conditions for farming are good. Independent brand enterprises develop rapidly, which drives the innovative development of beef business models and enhance the coordination of industrial chain. However, affected by the characteristics of  domestic beef cattle industrial chain and the competitive international beef, the problem that scale beef cattle enterprises are difficult to achieve profitability hasn’t been effectively solved.
In terms of beef-related IPO companies and enterprises that have been listed on the New Three Board, their business performance is generally unsatisfactory, and true brand leaders haven’t appeared yet. Whether they are integrated enterprises, large-scale farming companies, beef slaughtering and processing enterprises or deep processing companies, they all face the problems of low scale efficiency, low capacity utilization, weak brand business, and poor overall profitability.
 
The report will make in-depth analysis on the development of domestic beef cattle industry in 2018, analyze the operation modes of key enterprises, generalize about the investment trends of domestic enterprises and capital, and predict the market trends in 2019. The report is expected to help businesses, capital, and industry professionals to more accurately grasp the development trends and investment opportunities of beef cattle industry at home and abroad, and determine business models suitable for the development of enterprises and the resources that need to be integrated.

 
Contents
Part One Analysis and forecast on global beef market
1 Status of beef in global meat market
2 Global beef production change and regional production layout
2.1 Changes in beef production
2.2 Beef production layout and concentration rate
2.3 Forecast on global beef production changes in the future
3 Global beef import and export trade: trade volume is rising, exports are concentrated, and competition of beef sources is increasingly fierce
3.1 Global beef export volume and export price changes
3.2 Concentration rate of beef exporting countries and changes in export volume of main countries
3.3 Concentration rate of beef importing countries and changes in import volume of main countries
3.4 Forecast on beef import and export trade changes in the future
4 Global beef consumption
4.1 Characteristics of beef consumption in different regions and countries
4.2 Changes in beef consumption in different regions and countries
4.3 Forecast on global beef consumption changes
5 Analysis of beef industry in main beef producing countries
5.1 Analysis of Australia beef industry
5.1.1 Production analysis
5.1.2 Cost-benefit analysis of live cattle import and slaughter in Australia
5.1.3 Export competitiveness of Australia beef
5.2 Brazil beef cattle industry
5.3 Beef cattle industry of the United States
6 International large-scale beef processing and trading enterprises
Part Two Analysis and forecast on China beef cattle industry
1 China’s beef cattle farming: capacity is decreasing, and beef supply will be in shortage for a longer term
1.1 Relevant policies for beef cattle farming
1.2 Changes in number of beef cattle
1.3 Characteristics and scale level of beef cattle farming
1.4 Great growth in beef price
1.5 Cost benefit of beef cattle farming
1.5.1 Cost benefit of fattening feeder cattle
1.5.2 Cost benefit of feeding cows
1.6 Large-scale beef cattle farming enterprises and their inventories
1.7 Forecast on future beef cattle farming trend
2 China’s beef cattle slaughtering and deep processing
2.1 Relevant policies for beef cattle slaughtering industry
2.2 Beef production and characteristics of slaughtering industry
2.3 Market scale and cost benefit of slaughtering link
2.4 Main beef cattle slaughterhouses
2.5 Beef deep processing enterprises and their products
2.6 Forecast on development trend of future beef slaughtering and processing industry
3 China’s beef imports surge under the dual effect of supply shortage and cost advantage
3.1 Policies for beef import
3.2 Import scale of beef and characteristics
3.3 Changes in beef importing countries and imports
3.4 Beef smuggling and countermeasures
3.5 Forecast on future import trend of beef
4 China’s beef consumption is increasing continuously with low per capita consumption
4.1 Characteristics of beef consumption
4.2 Beef consumption and changes in per capita consumption
4.3 Beef consumption channels
4.4 Wholesale and retail prices of beef
4.5 Forecast on beef consumption changes in the future
5 Beef circulation in China
5.1 Policies for beef circulation
5.2 Circulation mode of domestic beef
5.3 Circulation mode of imported beef
6 Value chain analysis of China’s beef cattle industry
7 China beef supply and demand balance sheet
Part Three China’s listed beef companies and analysis of key enterprises
1 Whole industry chain enterprises
1.1 TINGMU BEEF
1.1.1 Basic profile: equity structure, business layout, core businesses and products, market position, sales regions and channels
1.1.2 Business model
1.1.3 Key competitive elements
1.1.4 Investment trends
1.1.5 Operation state analysis
1.2 Shandong Xinlv Food
2 “Company + cooperative + farmer” enterprises
2.1 Henan Yisai Beef
2.2 Tianshan Animal Husbandry Bio-engineering Co., Ltd
2.3 KERCHIN CATTLE
3 “Overseas resource + domestic market” enterprises
3.1 HONDO BEEF: live cattle import + slaughtering in domestic
3.2 Shanghai Mailing: merging and acquiring overseas beef cattle slaughtering and processing factories, importing beef + selling in domestic
Part Four Analysis of investment in China’s beef industry
1 Summary of investment projects in China’s beef industry
2 Investment characteristics of China’s beef industry in 2018
2.1 Composition of investors
2.2 Regional distribution of investment
2.3 Investment way and main capital sources
2.4 Analysis of industrial investment links
2.5 Analysis of investment scale
3 Analysis of investment prospect of China’s beef industrial chain
3.1 Investment potential
3.2 Superior investment areas
3.3 Investment model selection
3.4 Investment links
3.5 Superior asset in hog industry
3.6 Possible investment risks