Report on Extensive Analysis of Edible Vegetable Oil Industry in China

Along with the economic development, the improvement of the living quality and the transformation of the consumption concepts, apart from the five major types of vegetable oil, China's dependence on other types of edible vegetable oil extracted from the staple food crops and other traditional crops (such as camellia oil and rice bran oil) also increased. However, these small variety ofvegetable oil have been sold for only a few years and their total market shares were less than 0.5%. With the transformation of Chinese people's consumption concepts, the special oil, such as camellia oil, rice bran oil, corn oil, walnut oil and blend oil, will have a promising broad market in China in the future. In order to fully understand and analyze the consumption perception and consumption behaviors of China's edible vegetable oil consumers, we have conducted telephone survey, store intercept survey and blind sample tests among the consumers in Beijing and Shanghai for 100 days. During that period, we also conducted the focus group discussions with the representatives from the vegetable oil production companies, middlemen, distributors, restaurants and bakeries to collect real data and information. In consideration of the development characteristics of the vegetable oil processing industry, China's urbanization progress, population increase, economic development, improvement in people's living standards, changes in the healthy diet structure, habits, moral ideas and other factors, it showed a full view of the consumption characteristics and habits of the vegetable oil consumers together with the in-depth analysis, predicted the consumption trends and uncovered the investment opportunities in the vegetable oil market and the trends in the policy shifts. In addition, it tried to answer the following questions frequently raised by the insiders: 1. How about the development trends of the vegetable oil supply of China? 2. How large is the vegetable oil production concentration of China? 3. Where is the consumer demand change of the vegetable oil of China? 4. How about the demand growth potential of the vegetable oil market of China? 5. Where are the investment opportunities of the vegetable oil market of China?

Part I: Present Development and Prospect ofEdible Vegetable Oil Market in China
1 Analysis of External Environment ofEdible Vegetable Oil Industry in China
1.1 Analysis ofAgricultural Market Environment of China
1.2Chinese Macro-economy andThe Impact
1.3Chinese Agricultural Industry Policies and The Impact
1.4 Chinese Forestry Industry Policies and The Impact
1.5 Chinese Oil Industry Policies and The Impact
1.5.1ChineseOilseedsCultivation Policies and The Impact
1.5.2ChineseOilseedsProcessing Policies and The Impact
1.5.3ChineseOilseedsTrade Policies and The Impact
1.5.4Chinese State Reserve Policies of Vegetable Oil and The Impact
2 Production and Consumption of Chinese Edible Vegetable Oil
2.1 Overview of Chinese Edible Vegetable Oil Market
2.1.1 Overview of Major Edible Vegetable Oil Market
2.1.2 Overview of Edible Vegetable Oil Market in Small Varieties
2.1.32003-2013 Supply and Demand Situation of Chinese Edible Vegetable Oil Market
2.1.4 Edible Vegetable Oil Market Changes in The Next 10 Years
2.2 Analysis of Chinese Soybean Oil Market
2.2.1 2003-2013 Supply and Demand Situation of Chinese Soybean Oil Market
  2.2.1.1 Chinese Soybean Oil Production
2.2.1.2Chinese Soybean Oil Consumption
2.2.1.3Chinese Soybean Oil Imports
2.2.1.4 Forecast on Supply and Demand Trends in Soybean Oil Market in The Next 10 Years
2.2.2 Soybean Oil Production Process
2.2.3Correlation Analysis of Soybean Oil and Soybean Meal Market
2.2.4 Price Tracking on Chinese Soybean OilSpot Market
2.3 Analysis of Chinese Palm Oil Market
2.3.1 2003-2013 Supply and Demand Situation of Chinese Palm Oil Market
  2.3.1.1 Chinese Palm Oil Imports
2.3.1.2Chinese Palm Oil Consumption
2.3.1.3 Inventory of Chinese Palm Oil Ports
2.3.1.4 Forecast on Supply and Demand Trends in Palm Oil Market in The Next 10 Years
2.3.2 Palm Oil Production Process
2.3.3Price Tracking on Chinese Palm Oil Spot Market
2.4 Analysis of Chinese Rapeseed Oil Market
2.4.1 2003-2013 Supply and Demand Situation of Chinese Rapeseed Oil Market
  2.4.1.1 Chinese Rapeseed Oil Production
2.4.1.2Chinese Rapeseed Oil Consumption
2.4.1.3Chinese Rapeseed Oil Imports
2.4.1.4 Forecast on Supply and Demand Trends in Rapeseed Oil Market in The Next 10 Years
2.4.2 Rapeseed Oil Production Process
2.4.3 Correlation Analysis of Rapeseed Oil and Rapeseed Meal Market
2.4.4 Price Tracking on Chinese Rapeseed Oil Spot Market
2.5Analysis of Chinese Peanut Oil Market
2.5.1 2003-2013 Supply and Demand Situation of Chinese Peanut Oil Market
  2.5.1.1 Chinese Peanut Oil Production
2.5.1.2Chinese Peanut Oil Imports
2.5.1.3 Chinese Peanut Oil Consumption
2.5.1.4 Forecast on Supply and Demand Trends in Peanut Oil Market in The Next 10 Years
2.5.2 Peanut Oil Production Process
2.5.3Price Tracking on Chinese Peanut Oil Spot Market
2.6 Analysis of Chinese Blend Oil Market
2.6.1 2003-2013 Supply and Demand Situation of Chinese Blend Oil Market
  2.6.1.1 Chinese Blend Oil Production
2.6.1.2Chinese Blend Oil Imports
2.6.1.3 Chinese Blend Oil Consumption
2.6.1.4 Forecast on Supply and Demand Trends in Blend Oil Market in The Next 10 Years
2.6.2 Blend Oil Production Process
2.6.3 Price Tracking on Chinese Blend Oil Spot Market
2.7Analysis of Chinese Corn Oil Market
2.7.12003-2013 Supply and Demand Situation of Chinese Corn Oil Market
  2.7.1.1 Chinese Corn Oil Production
2.7.1.2Chinese Corn Oil Imports
2.7.1.3 Chinese Corn Oil Consumption
2.7.1.4 Forecast on Supply and Demand Trends in Corn Oil Market in The Next 10 Years
2.7.2 Corn Oil Production Process
2.7.3Price Tracking on Chinese Corn Oil Spot Market
2.8Analysis of Chinese Rice Bran Oil Market
2.8.1Supply and Demand Situation of Chinese Rice Bran Oil Market
  2.8.1.1 Chinese Rice Bran Oil Production
2.8.1.2Chinese Rice Bran Oil Imports
2.8.1.3 Chinese Rice Bran Oil Consumption
2.8.1.4 Forecast on Supply and Demand Trends in Rice Bran Oil Market in The Next 10 Years
2.8.2 Rice Bran Oil Production Process
2.8.3Price Tracking on Chinese Rice Bran Oil Spot Market
2.9Analysis of Chinese Olive Oil Market
2.9.1Supply and Demand Situation of Chinese Olive Oil Market
  2.9.1.1 Chinese Olive Oil Production
2.9.1.2Chinese Olive Oil Imports
2.9.1.3 Chinese Olive Oil Consumption
2.9.1.4 Forecast on Supply and Demand Trends in Olive Oil Market in The Next 10 Years
2.9.2 Olive Oil Production Process
2.9.3Price Tracking on Chinese Olive Oil Spot Market
2.10 Analysis of Chinese Camellia Oil Market
2.10.1Supply and Demand Situation of Chinese Camellia Oil Market
  2.10.1.1 Chinese Camellia Oil Production
2.10.1.2Chinese Camellia Oil Imports
2.10.1.3 Chinese Camellia Oil Consumption
2.10.1.4 Forecast on Supply and Demand Trends in Camellia Oil Market in The Next 10 Years
2.10.2 Camellia Oil Production Process
2.10.3 Price Tracking on Chinese Camellia Oil Spot Market
2.11Analysis of Chinese Walnut Oil Market
2.11.1Supply and Demand Situation of Chinese Walnut Oil Market
  2.11.1.1 Chinese Walnut Oil Production
2.11.1.2Chinese Walnut Oil Imports
2.11.1.3 Chinese Walnut Oil Consumption
2.11.1.4 Forecast on Supply and Demand Trends in Walnut Oil Market in The Next 10 Years
2.11.2 Walnut Oil Production Process
2.11.3Price Tracking on Chinese Walnut Oil Spot Market
2.12Analysis of Chinese Other Small Variety Oil Market
2.12.1Supply and Demand Situation of Chinese Other Small Variety Oil Market
  2.12.1.1 Chinese Other Small Variety Oil Production
2.12.1.2Chinese Other Small Variety Oil Imports
2.12.1.3 Chinese Other Small Variety Oil Consumption
2.12.1.4 Forecast on Supply and Demand Trends in Other Small Variety Oil Market in The Next 10 Years
2.12.2 Other Small Variety Oil Production Process
2.12.3Price Tracking on Chinese Other Small Variety Oil Spot Market
Part II: EdibleOil Consumer Research and Enlightenment - Consumer Behavior, Consumer Attitudes, Consumer Awareness
3Basic Situations of Consumer Samples
3.1 Age Composition
3.1.1 Analysis of Age Composition of Interviewees
3.1.2 Chinese Population Growth Characteristics
3.2 Income Level
3.2.1 Analysis of Income Level of Interviewees
3.2.2 ChineseEconomic Growth Rate
3.3Education Degree
3.4 Gender Composition
3.5 Family Composition
3.6 Work Type
4Research on Edible Oil Purchase Habits of Consumers
4.1 Purchase Frequency of Edible Oil
4.2 Purchase Amount of Edible Oil
4.3 Purchase Preferences of Different Edible Oil
4.3.1 Analysis of Purchase Preferences of Different Edible Oil
4.3.2 Regional Purchase Preferences
4.3.2 Production Structure of Chinese Edible Vegetable Oil
4.3.3 Hidden Consumption Troubles: China Has Not PromulgatedThe Blend Oil Standard
4.4 Key Purchase Factors
4.4.1 Price Choice
4.4.2 Site Choice
4.4.3 Purchase Brand
4.4.4 Packing Specification
4.4.5 Edible Oil Label
4.5 Impact of Food Safety on Consumer Decision- making
5Edible Oil Use Habits and Attitudes of Consumers
5.1 Cooking Frequency
5.2 Frequency of Edible Oil
5.3 Amount of Edible Oil
5.4 Cooking Habits of Edible Oil
5.5 Replace Habits of Edible Oil
5.6 Frequently Used Edible Oil
5.7 Favorite Edible Oil
5.8 Channels forObtaining Cooking Information
5.9 Views on Genetically Modified Edible Oil
6Impact of Consumer Health, Diet Ideas and Living Habits on Edible Oil Consumption
6.1 Impact of Dietary Changes and Smoking Habits
6.1.1Chinese Macro Health Trends
6.1.2 Assessment of Participants on TheirLifestyle Health
6.1.3 Eating Habits of Investigation Participants
6.1.4 Source of Interviewees for Healthy Eating Information
6.1.5 Attention of Investigation Participants on Food Safety, Food Ingredients and GMO Ingredients
6.1.6 Smoking and Lack of Exercise Are TheCause of Health Concerns
6.2 Other Important Health Concerns and Lifestyle Issues in Minds of Consumers
6.3 Information Source of Cooking, Nutrition and Food Recommendations
7Analysis of Blind Sample Testing Results of Edible Oil
7.1 Taste Test of Edible Oil
7.2 Smell Test of Edible Oil
7.3Strong or Light Taste Test of Edible Oil
7.7 Color Preference Degree Test of Edible Oil
7.7 Aftertaste Test of Vegetable Oil
7.6 Viscosity Preference Degree Test of Vegetable Oil
Part III: Analysis on Investment Opportunities of Chinese Edible Vegetable Oil Market
8Analysis on Investment Opportunities of Edible Vegetable Oil Market
8.1 Soybean Oil
8.1.1 Analysis on General Supply and Demand
8.1.2 Market Competition Environment
8.1.3Analysis on Profitability of Soybean Oil Pressing Enterprises
8.1.4 Introduction to Benchmarking Enterprises
8.1.5 Market Growth Potential
8.1.6 Investment Opportunities
8.2Palm Oil
8.2.1 Analysis on General Supply and Demand
8.2.2 Market Competition Environment
8.2.3Analysis on Profitability of Imported Palm Oil
8.2.4 Introduction to Benchmarking Enterprises
8.2.5 Market Growth Potential
8.2.6 Investment Opportunities
8.3Rapeseed oil
8.3.1 Analysis on General Supply and Demand
8.3.2 Market Competition Environment
8.3.3 Analysis on Profitability of Rapeseed Oil Pressing
8.3.4 Introduction to Benchmarking Enterprises
8.3.5 Market Growth Potential
8.3.6 Investment Opportunities
8.4Peanut oil
8.4.1 Analysis on General Supply and Demand
8.4.2 Market Competition Environment
8.4.3 Analysis on Profitability of Peanut Oil Pressing
8.4.4 Introduction to Benchmarking Enterprises
8.4.5 Market Growth Potential
8.4.6 Investment Opportunities
8.5 Blend Oil
8.5.1 Analysis on General Supply and Demand
8.5.2 Market Competition Environment
8.5.3 Analysis on Profitability of Blend Oil
8.5.4 Introduction to Benchmarking Enterprises
8.5.5 Market Growth Potential
8.5.6 Investment Opportunities
8.6 Corn Oil
8.6.1 Analysis on General Supply and Demand
8.6.2 Market Competition Environment
8.6.3 Analysis on Profitability of Corn Oil Pressing
8.6.4 Introduction to Benchmarking Enterprises
8.6.5 Market Growth Potential
8.6.6 Investment Opportunities
8.7 Rice Bran Oil
8.7.1 Analysis on General Supply and Demand
8.7.2 Market Competition Environment
8.7.3 Analysis on Profitability of Rice Bran Oil Pressing
8.7.4 Introduction to Benchmarking Enterprises
8.7.5 Market Growth Potential
8.7.6 Investment Opportunities
8.8Olive Oil
8.8.1 Analysis on General Supply and Demand
8.8.2 Market Competition Environment
8.8.3 Analysis on Profitability of Olive Oil Pressing
8.8.4 Introduction to Benchmarking Enterprises
8.8.5 Market Growth Potential
8.8.6 Investment Opportunities
8.9 CamelliaOil
8.9.1 Analysis on General Supply and Demand
8.9.2 Market Competition Environment
8.9.3 Analysis on Profitability of Camellia Oil Pressing
8.9.4 Introduction to Benchmarking Enterprises
8.9.5 Market Growth Potential
8.9.6 Investment Opportunities
8.10Walnut Oil
8.10.1 Analysis on General Supply and Demand
8.10.2 Market Competition Environment
8.10.3 Analysis on Profitability of Walnut Oil Pressing
8.10.4 Introduction to Benchmarking Enterprises
8.10.5 Market Growth Potential
8.10.6 Investment Opportunities
8.11Walnut Oil
8.11.1 Analysis on General Supply and Demand
8.11.2 Market Competition Environment
8.11.3 Analysis on Profitability of Walnut Oil Pressing
8.11.4 Introduction to Benchmarking Enterprises
8.11.5 Market Growth Potential
8.11.6 Investment Opportunities
8.12Other Small Variety Oil
8.12.1 Analysis on General Supply and Demand
8.12.2 Market Competition Environment
8.12.3 Other Small Variety Oil Pressing
8.12.4 Introduction to Benchmarking Enterprises
8.12.5 Market Growth Potential
8.12.6 Investment Opportunities
9 General List of Investment Opportunity Assessment of Above-mentioned Edible Vegetable Oil