Moon Cake Giant Tianlun Spent 1 Billion on Fast Food

By CnAgri2012-10-08 14:09:52 Print

It's known that, the transformation of Tianlun has made preparations in more than two years. Wu Yanqing also went to Japan, China Taiwan, and Shanghai and other places for in-depth survey, "the Chinese fast-food market as a whole has reached the scale of hundreds of billions, and Japanese companies and China Taiwan enterprises account for a substantial share, but the entire fast-food field lacks influential mainland enterprises, Tianlun spent great funds to set up a research and development team, and will provide the market with the four-category product lines - pasta instant category, bakery category, frozen category and hot pot dishes, including hundreds of categories from dumplings, rice balls, steamed buns, steamed bread, meatballs, salted and cured products to Western food.”
According to industrial estimates, the fast food market in Chengdu has consumer population of over 2 million, daily fast-food product consumption per capita is at 30 Yuan, the daily market turnover is about 60 million, and the annual production value is nearly 30 billion Yuan. Such a huge market temptation is apparently also an important reason for Tianlun to enter the fast-food industry. This also means that the Tianlun will have fierce competition with WOWO, and 7-11.

From “China Grains Market Weekly Report”