Due to Novel Coronavirus Outbreaks, Fertilizer Companies are Gradually Changing Their Marketing Modes

Along with poor traffic resulting from novel coronavirus outbreaks, the work of dealer meeting and ground promotion held by fertilizer companies previously can’t be proceeded. Therefore, they are developing online business and the traditional marketing mode is changing.
 
During the period of novel coronavirus outbreaks, domestic many companies such as Liuguo Chemical, Tatian and Xinyangfeng all are marketing online in order to mitigate the adverse effects.
 
(1) Methods: live Internet broadcasts, Wechat, video platforms, etc.
 
(2) Customer groups: dealers, retailers, farmers, etc.
 
(3) Contents: technical training or explanation about crops or fertilizer products.
 
What is different from previous modes is that the scope of online marketing covers the farmers. By sharing explanations and videos in Wechat groups, the service is offered to the retailers.
 
Ground promotion plays an important role in marketing fertilizer products. The work of technical identification, experiment and demonstration of new products and customer observation all needs finishing offline. After novel coronavirus outbreaks, the mode of online marketing would be more normal. Online and offline promotion would be further integrated, and the existing offline marketing mode would change.