Research Report on Market of Infants Formula Milk Powder in China

This report carries on a comprehensive and detailed analysis by six aspects including China’s supply of raw material milk and milk-based raw materials, China’s related policies on infant formula milk powder industry, China's infant formula milk powder market, major competitors and respective market shares of China's infant formula milk powder market, China's development trend of infant formula milk powder, and threats and opportunities that infant formula milk powder market are facing. The data in this report includes the relevant official data of China, the data provided by dairy enterprises, data from terminal market research institutions as well as those that BOABC accumulated through years of cooperation with the industry. The data is authoritative, objective and forward-looking.

Main Conclusions 
1.  Supply Analysis of China's Raw Milk and Milk-base Raw Materials
1.1 China's Raw Milk Production Analysis
1.1.1 Dairy Cattle Inventory
1.1.2 Milk Output
1.1.3 Milk Resource Distribution
1.1.4 Raw Milk Price
1.1.5 Development Object of Dairy Industry
1.2 China Dairy Processing Analysis
1.2.1 Dairy Products Classification
1.2.2 Dairy Products Composition
1.2.3 The Production of Liquid Milk
1.2.4 The Production of Milk Powder
1.2.5 The Production of Other Dry Dairy Products
1.2.6 China Dairy Industry Policy
1.2.7 Capacity Forecast of China Dairy Industry in Next Five Years
1.3 Import Analysis of China Milk-base Raw Materials
1.3.1 Overview
1.3.2 Skim Milk Powder
1.3.3 Whole Milk Powder
1.3.4 Whey Powder and Demineralized Whey Powder
1.3.5 Lactoalbumin and Whey Protein Concentrate
1.3.6 Milk Sugar
1.3.7 Milk Fat
1.4 Import Analysis of Original Infant Formula Food

2. Analysis of Infant Formula Milk Powder Industrial Policies in China 
2.1 China’s Standards on Infant Formula Milk Powder
2.1.1 Three Compulsory Standards 
2.1.2 Amendments to National Standards of Infant Formula Milk Powder
2.2 Related Industrial Regulations for Infant Formula Milk Powder in China
2.2.1 “Dairy Products Quality Safety Regulations” 
2.2.2 “Administrative Methods on Sales of Breast Milk Substitutes” 
2.2.3 Infants Formula Milk Production License System
2.3 Supervision of the Infant Milk Powder Industry in China 
2.3.1 China Infant Formula Quality and Safety Sectioning Management 
2.3.2 China Consumer Association to Supervise the Breast Milk Substitutes Market
2.4 New National Food Safety Standards for Infant Formula Milk Powder in China 
2.4.1 Background of the Issuing of New National Safety Standards 
2.4.2 Main Contents of New National Dairy Safety Standards 
2.4.3 Impact of New National Safety Standards on Chinese Infant Formula Powder Market and the Tendency

3.  Analysis of Infant Formula Milk Powder Market in China
3.1 Introduction to Infant Formula Milk Powder Market in China 
3.1.1 Analysis of Market Consumption Characteristics of Infant Formula Milk Powder
3.1.2 Production and Layout of Infant/young Child’s Milk Powder
3.1.3 Market Capacity and Distribution of Infant Formula Milk Powder
3.1.4 Market Growth Speed of Infant Formula Milk Powder 
3.2 Marketing Analysis of China’s Infant Formula Milk Powder 
3.2.1 Marketing Channel of Infant Formula Milk Powder
3.2.2 Promotion Model of Infant Formula Milk Powder 
3.2.3 Comparative Analysis of Different Marketing Models 
3.3 Market Price Analysis of China’s Infant Formula Milk Powder
3.3.1 Market Price Summarization of China’s Infant Milk Power
3.3.2 Infant Milk Power Price Comparative Analysis of Domestic and International Brands
3.4 Analysis of Different Infant Formula Milk Powder Markets in China 
3.4.1 I Phase I Infant Formula Milk Powder (for 0-6-month-old infants) 
3.4.2 Phase II Infant Formula Milk Powder (For 7-12 months) 
3.4.3 Phase III Infant Formula Milk Powder (for 1-3 years-old children) 
3.4.4 Infant Formula Rice Cereal 
3.5 Consumption Demand Potential Analysis of Infant Formula Milk Powder Market in China
3.5.1 Analysis of Consumption Demand Status of Infant Formula Milk Powder
3.5.2 Analysis of Consumption Demand Potential of Infant Formula Milk Powder 

4.  Analysis on Main Competitors (TOP10) of Infant Formula Milk Powder of China
4.1 Chinese infant formula milk powder producing enterprises and regional distribution
4.2 Market shares of infant formula milk powder brands and the change features 
4.3 Main competitor analysis 
4.3.1 Inner Mongolia Yili Industrial Group Co., Ltd 
4.3.2 Zhejiang Beingmate Technology Industry & Trade Co., Ltd 
4.3.3 Heilongjiang Feihe Dairy Co., Ltd 
4.3.4 Shengyuan Nutritional Food Co., Ltd 
4.3.5 Guangdong Yashili Group CO.,LTD 
4.3.6 Ausnutria Dairy (Hunan) Company Ltd 
4.3.7 Dumex Baby Food Co. Ltd 
4.3.8 Mead Johnson Nutrition (China) Co.Ltd 
4.3.9 Wyeth Nutritional Co., Ltd 
4.3.10 Nestle (China) Co., Ltd

5.  Development Trend of Chinese Infant Formula Milk Powder 
5.1 Technical content of products 
5.2 Price 
5.3 Market brand concentration 
5.4 Market structure 
5.5 Enterprise competition mode 

6. Analysis on Threats and Opportunities of Chinese Infant Formula Milk Powder Industry
6. 1 Analysis on substitution of Chinese breast-milk to infant formula milk powder 
6.1.1 Breast-milk value analysis 
6.1.2 Analysis on reasons for more and more choices for infant formula milk powder 
6.2 Opportunities for Infants’ Milk Powder Industry in China

Affix1: List of General Situation of 38 Infant Milk Powder Producing Enterprises, 2010 
Affix 2: List of Infant Formula Manufacturing Enterprises, by March 31, 2011

Figures & Tables Content
Table 1.1 List of 66 new national dairy safety standards
Table 1.2 Sensory Index 
Table 1.3 Physical and Chemical Index
Table 1.4 Microbial Limit 
Table 1.5 Sensory Requirements 
Table 1.6 Physical and Chemical Index 
Table 1.7 Microbial Limit 
Table 1.8 Sensory Requirements
Table 1.9 Physical and Chemical Index 
Table 1.10 Microbial Limit 
Table 1.11 Sensory Requirement 
Table 1.12 Indexes for protein, fat and carbohydrate 
Table 1.13 Vitamin Index 
Table 1.14 Mineral Index 
Table 1.15 Optional Components Index
Table 1.16 Other Indexes 
Table 1.17 Contaminant limit (calculated based on powdery products) 
Table 1.18 Mycotoxin limit (based on powdery products)
Table 1.19 Microbial Limit
Table 1.20 Urease Activity Index 
Table 1.21 Sensory Requirements
Table 1.22 Protein, Fat and Carbohydrate Indexes 
Table 1.23 Vitamin Index 
Table 1.24 Mineral Index 
Table 1.25 Optional Components 
Table 1.26 Other Indexes 
Table 1.27 Contaminant limit (calculated based on powdery products) 
Table 1.28 Mycotoxin Limit (based on powdery products) 
Table 1.29 Microbial Limit
Table 1.30 Urease Activity Index 
Table 1.31 Sensory Requirements 
Table 1.32 Basic Nutrition Index 
Table 1.33 Optional Nutrition Constituent Indexes
Table 1.34 Limit for Carbohydrate Addition
Table 1.35 Other Indexes 
Table 1.35 Contaminant Limit 
Table 1.37 Mycotoxin Limit 
Table 1.38 Microbial Limit 
Table 1.39 Urease Activity Index 
Table 2.1 Urban Market Infant Milk Powder Capacity in China’s Different Provinces and Regions, 2010
Table 2.2 Comparison of Infant Formula Milk Powder Marketing Channel Composition of Some Famous Brand Enterprises, 2010
Table 2.3 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl’ Brands of Infant Formula Milk Powder Phase I, First Half of 2010 
Table 2.4 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl’ Brands of Infant Formula Milk Powder Phase II, First Half of 2010 
Table 2.5 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl’ Brands of Infant Formula Milk Powder Phase III, First Half of 2010
Table 2.6 Retail Terminal Market (Supermarket) Price Comparison of Well-known Domestic and Intl’ Brands of Infant Formula Rice Cereal Phase I, II and III, First Half of 2010 
Table 2.7 Infant Formula Milk Powder Consumption Level Per Capita of China’s Urban and Rural Residents, 2003-2009 
Table 3.1 Regional distribution of Chinese certified infant formula milk powder producing enterprises after the Melamine Event in July 2011 
Table 3.2  Registration Reference on Yili Group 
Table 3.3 Top 10 Leading Shareholders & Stock Distribution of Yili Group 
Table 3.4 Consolidated statement of profits of Yili Group in 2010 
Table 3.5 Purchase scale and purchase price of raw material milk of Yili Group, 2007-2010
Table 3.6 Main product list of Yili Group 
Table3.7 Output list of main products of Yili Group, 2007-2010
Table 3.8 Related infant formula milk powder production equipment list of Yili Group
Table 3.9  Registration Reference on Beingmate 
Table 3.10 Shareholders and share ratio list of Zhejiang Beingmate Technology Industry & Trade Co., Ltd 
Table 3.11 Financial situation list of infant formula food processing enterprises of Beingmate Group, 2010
Table 3.12 Beingmate Infant/young Child Formula Milk Powder Related Production 
Table3.13 Registration Reference on Feihe Dairy 
Table3.14 Shareholders and Proportion of Shares of Feihe Dairy 
Table 3.15 Purchase scale and purchase price of raw material milk of Feihe Dairy, 2007-2010
Table 3.16, Products of Feihe Dairy 
Table 3.17 Main product output list of Feihe Dairy, 2007-2010
Table 3.18 Financial situation list of Feihe Dairy, 2010
Table 3.19 Registration materials of Qingdao Shengyuan Dairy Co., Ltd 
Table3.20 Stockholders & Share Distribution of Synutra Dairy 
Table 3.21 Main financial indexes of Shengyuan Nutritional Food Co., Ltd, 2010
Table 3.22 Raw Milk Procurement Scale and Prices of Synutra Dairy, 2007-2010
Table 3.23 Main product list of Shengyuan Dairy 
Table 3.24  Main product output of Shengyuan Dairy, 2004-2010 
Table 3.25 Related infant formula milk powder production equipment list of Shengyuan Dairy
Table 3.26 Registration materials of Yashili
Table 3.27  Shareholders and share ratio list of Yashili
Table 3.28 Financial situation list of Yashili, 2010
Table 3.29 Main product list of Yashili 
Table 3.30 Main product output list of Yashili, 2006-2010
Table 3.31 Financial situation list of Ausnutria Dairy (Hunan), 2010
Table 3.32  Main product list of Ausnutria Dairy 
Table 3.33 Main product output list of Ausnutria Dairy, 2007-2010
Table 3.34 Registration materials of Dumex Baby Food Co. Ltd 
Table 3.35 Shareholders and share ratio list of Dumex Baby Food Co. Ltd 
Table 3.36 Financial situation list of Dumex, 2010
Table 3.37 Product output list of Dumex Baby Food Co. Ltd, 2007-2010
Table 3.38  Dumex’s Technological Dissemination and Product Promotion in China 
Table 3.39 Financial situation list of Mead Johnson, 2010
Table 3.40 Product output list of Mead Johnson Nutrition (China) Company , 2008-2010
Table 3.41 Financial situation list of Wyeth, 2010
Table 3.42 Product output list of Shanghai Wyeth Nutritional Co.,Ltd, 2008-2010
Table 3.43 Financial situation list of Nestle, 2010
Table 3.44 Main product output list of Nestle (China) Co., Ltd , 2007-2010
Table 4.1 Feeding of infants in different months 
Table 4.2 Percentage of Interviewees Heard of the International Code of Marketing of Breast Milk Substitutes( short for “Code”) or the Administrative Methods on Sales of Breast Milk Substitutes (short for “Methods”) 
Table 4.3 Percentage of Interviewees Understanding of the International Code of Marketing of Breast Milk Substitutes( short for “Code”) or the Administrative Methods on Sales of Breast Milk Substitutes (short for “Methods”) 
Table 4.4 Use of Breast-milk Substitutes of infants in parturition and in hospital