China’s Whey Products Market Research Report

This research report focuses on the current market status and foreseeable future trend of sweet whey powder, deminerized whey powder and whey protein concentrates but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys.

This report combines desk study with field surveys. Field surveys include field visits and telephone interviews. The surveyed ones include whey product importers, traders and agents; processing companies and industrial associations of dairy products, bakery food, health-care food and pharmaceuticals.

Research Background

Whey is byproduct of cheese or casein. The gross solids of whey accounts for half of the gross dry matters of raw milk and the main components are lactose, whey protein and minerals. Whey protein makes up 20% or so of the total milk protein and both Vitamins and minerals exist in cow milk. Whey has high nutritious value. After further processing, both the nutritious value and health-care functions of whey powder, lactose, concentrated whey protein, isolated whey protein and milk protein peptide are greatly improved. As primary milk-based raw material, whey products are extensively used in piglet feed, dairy products, bakery food, health-care food, soft drinks and pharmaceuticals. There is no scaled commercial cheese production in China and whey products should be imported, whereas the EU, Oceania and North America are the main suppliers of whey products to China. China is the largest producer of pigs and consumes the most pork in the world; also, China has the largest population. The demand for whey especially high value added whey products is growing constantly thanks to the rapid development of China’s economy and higher requirement for food nutrition and health care by people. There has been a substantial growth in the recent decade. In 2012, the import of whey and modified whey products, anhydrous lactose and whey protein stood at 375,980 tons, 65,030 tons and, 11,560 tons, respectively, up 1.73 times, 7.21 times and 62.70 times, respectively, compared with 2012. According to BOABC, the application of whey products in multiple processing industries is still at a growing stage, the development potential is huge. In addition, China is at the starting stage of cheese production and integrated utilization of whey, China shall have its own cheese and whey processing industry in the foreseeable future. Import shall still account for the largest proportion in the total domestic demand for whey products, whereas domestic made whey products shall supplement the demand.

This research report focuses on the current market status and foreseeable future trend of sweet whey powder, deminerized whey powder and whey protein concentrates but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys. This report combines desk study with field surveys. Field surveys include field visits and telephone interviews. The surveyed ones include whey product importers, traders and agents; processing companies and industrial associations of dairy products, bakery food, health-care food and pharmaceuticals. Contents of this report cover the overall development situation of China’s whey products industry, policy environment for the whey products industry, technical environment for whey products, import and export of whey products, basic pattern of whey products market, market capacity and growing trend of whey products (with emphasis on whey powder, deminerized whey powder and whey protein concentrates, competition pattern of whey products market, trend of whey products market, market share and marketing and promotion measures of major foreign brands of whey products in China, etc. This report is composed by professional researchers who are familiar with China’s whole dairy industrial chain and the world dairy industry. It is believed the report will provide valuable reference to both foreign and Chinese whey producers, investment agencies and other relevant researchers who intend to explore China’s whey products market.

 
CONTENTS

1. Overview of Whey and Its Processing Industry 4

1.1 Overview of Whey and Product 4
1.1.1 Concept of Whey 4
1.1.2 Variety of Whey Powder 5
1.1.3 Whey Products Processing Technology 5
1.2 Development Overview of Whey Processing Industry in the World 6
1.2.1 Output and Distribution of Whey Products in the World 6
1.2.2 International Trade of Global Whey Products 8
1.2.3 Price Trend of Dry Whey in the World 8
1.3 Development Overview of China’s Whey Processing Industry 9

2．Overall Analysis of China’s Dairy Market 11

2.1 Milk Production 11
2.1.1 Cow Inventory and Regional Distribution 11
2.1.2 Milk Output and Distribution in Provinces 11
2.1.3 Price Trend of Raw Milk 12
2.2 Dairy Product Processing 13
2.2.1 Structure and Output Trend of Liquid Milk 14
2.2.2 Categories and Output Trend of Dry Dairy Products 16
2.3 Dairy Trade 18
2.3.1 Dairy Import and Trend 18
2.3.2 Dairy Products Export and Trend 20
2.3.3 Impact of the Melamine Incident on China’s Import & Export of Dairy Products 21
2.3.4 Related Policies on Dairy Product Trade 22
2.4 Dairy Product Consumption 24
2.4.1 Dairy Product Consumption Structure and Trend of Urban Residents 24
2.4.2 Dairy Product Consumption Status and Potential of Rural Residents 28
2.4.3 Dairy Products Consumption Prediction of China’s Residents 28
2.5 Policy Environment for Dairy Industry 29
2.5.1 Related National Safety Standards for Dairy Products 29
2.5.2 Regulation on Supervision and Administration of Dairy Product Quality and Safety 31
2.5.3 Plan on Dairy Industry Rectification and Vitalization 33
2.5.4 Notice To further Strengthen theQuality and Safety of Dairy Poducts 34
2.5.5 Dairy Industry Industrial Policy 34
2.5.6 China’s Dairy Industry Development Planning 37

3．Overall Analysis on China’s Whey Product Market 39

3.1 Whey Product Market Demand and Supply Status Quo in China 39
3.2 Policy Environment of Whey Processing Industry in China 39
3.3 Production of Whey Products in China 39
3.4 Trade of Whey Products in China 40
3.4.1 Import Trade of Whey Products 40
3.4.1 Export Trade of Whey Products 46
3.5 Market Capacity and Increase Trend of China’s Whey Products 46
3.5.1 Whey and Modified Whey Products 46
3.5.2 Anhydrous Lactose 47
3.5.3 Lactalbumin (including concentrates of two or more whey proteins) 47
3.6 Prediction on Future Development Trend of China’s Whey Product Market 48

4．Analysis of Whey Product Application Market in China 49

4.1 Overview of the Application Market 49
4.2 Overview of Whey Products Used in the Feed for Young Animals 50
4.2.1 Overview of Whey Products Used in the Feed for Young Animals 50
4.2.2 Supply Volume 51
4.2.3 Marketing Channels 51
4.2.4 Major Users 51
4.2.5 Forecast on the Demand of Whey Powder Used in Feed for Young Animals 51
4.3 Infant Formula Milk Powder 52
4.3.1 Overview of Whey Products Used for Infant Formula Milk Powder 52
4.3.2 Supply Volume 52
4.3.3 Marketing Channels 52
4.2.4 Major Users 52
4.3.5 Forecast on the Demand of Whey Products Used for Infant Formula Milk Powder 53
4.4 Functional Drinks 53
4.4.1 Overview of Whey Products Used for Functional Drinks 53
4.4.2 Supply Volume 53
4.4.3 Marketing Channels 54
4.4.4 Major Users 54
4.4.5 Forecast on the Demand of Whey Products Used for Functional Drinks 70
4.5 Baked Food 54
4.5 Baked Food 55
4.5.1 Overview of Whey Products Used for Baked Food 55
4.5.2 Supply Volume 55
4.5.3 Marketing Channels 55
4.5.4 Forecast on the Demand of Whey Powder Ued for Baked Food 55
4.6 Frozen Drinks and Food 56
4.6.1 Overview of Whey Products Used for Frozen Drinks and Food 56
4.6.2 Supply Volume 56
4.6.3 Marketing Channels 56
4.6.4 Forecast on the Demand of Whey Products Used for Frozen Drinks and Food 57
4.7 Processed Meat Products 57
4.7.1 Overview of Whey Products Used for Meat Processing 57
4.7.2 Supply Volume 57
4.7.3 Marketing Channels 57
4.7.4 Major Users 58
4.7.5 Forecast on the Dmand of Whey Products used for Processed Meat Products 58
4.8 Medicinal and Healthcare Products 59
4.8.1 Overview of Whey Products used for Medicinal and Healthcare Food 59
4.8.2 Supply Volume 59
4.8.3 Marketing Channels 59
4.8.4 Major Users 59
4.8.5 Forecast on the Demand of Whey Products used for Medicinal and Healthcare Food 60

5．Competition Analysis of Main Foreign Brands in China’s Whey Product Market 62

5.1 Overview 62
5.2 Background of Major Brands 62
5.2.1 Fonterra Co-operative Group 62
5.2.2 Australian Murray Goulburn Co-operative Co., Ltd 63
5.2.3 Valio Ltd 64
5.2.4 Euroserum 64
5.2.5 Glanbia plc (Glanbia) 65
5.2.6 Davisco Foods International.INC 65
5.2.7 Interface Protein Technology INC 66
5.2.8 US Land O'Lakes Agricultural Cooperative Group 66
5.3 Main Domestic Users of Major Brands 67
5.4 Marketing Strategies of Main Brands in China 67

6. Analysis of Main Whey Product Importers of China 68

6.1 mporters of Main Whey and Modified Whey Products (HS04041000） 68
6.1.1 Major Foreign Trade Companies 69
6.1.2 Major Foreign Manufacturers 69
6.1.3 Main Domestic Trade Companies 70
6.1.4 Major Domestic Manufacturers 71
6.2 TOP 15 Anhydrous Lactose (HS17021100) Importers 72
6.3 TOP 15 Milk Albumin (including two or more Whey Protein Concentrates) (HS35022000) Importers 73

7．BOABC’s Operating Strategy and Strategic Suggestions for Entering Chinese Whey Product Market 74

7.1 Entry Barriers and Opportunity Analysis of Chinese Whey Product Market 74
7.1.1 Entry Barriers Analysis of the Whey Processing Industry 74
7.1.2 Opportunity Analysis of the Entry of Whey Product Market 74
7.2 Operating Strategy and Strategic Suggestions for Entering and Expanding Chinese Whey Product Market 75
Appendix：Major Whey Importers in China 76
Appendix 1：Importers of Whey and Modified Whey, 2012 77
Appendix 2：Importer of Anhydrous Lactose，2012 83
Appendix 3：Importer of Lactalbumin （including more than two kinds of Whey Protein Concentrates），2012 85
 
CONTENTS OF FIGURES & TABLES
FIGURES
Figure 1-1 Process Illustration of Whey Processing Products 6
Figure 1-2 Dry Whey Distribution in the World, 2011 7
Figure 1-3 Dry Whey Distribution in Europe, 2011 7
Figure 1-4 Dry Whey Outputs of Major Counties in the World, 2011 8
Figure 1-5 Dry Whey Product Price (FAS) Trend of the United States, 2005-2012 9
Figure 2-1 Cow Cattle Inventory in China, 1997-2012 11
Figure 2-2  Raw Milk Production Share of the Leading Producing Provinces of China, 2012 12
Figure 2-3 Average Price Trend of Raw Milk in the 10 Leading Producing Provinces, 2009-2013 12
Figure 2-4 China Dairy Products Output Structure,by Volume, 2011 13
Figure 2-5 Production Structure of Liquid Milk of China, 2000-2012 15
Figure 2-6 Production Structure of Liquid Milk of China, 2000-2012 16
Figure 2-7 Production of Different Items of Liquid Milk in China, 2000-24012 16
Figure 2-8 Production Structure of Dried Dairy Products of China, 2011 17
Figure 2-9 Output of Dry Dairy Products, 1997-2012 17
Figure 2-10 Production of Milk Powder and other Dry Dairy Products in China, 1990-2013Q1 18
Figure 2-11 China Dairy Products Import, by Month, 2005-2012 18
Figure 2-12 China Dairy Products Import Structure, by Month, 2004-2013Q1 19
Figure 2-13 Import Prices (CIF) of Different Dairy Products of China, by Month, 2004-2013Q1 19
Figure 2-14 China Dairy Exports, 2000-2012 20
Figure 2-15 China Dairy Products Export Structure, 2000-2012 20
Figure 2-16 China Dairy Products Import and Export Change, 2000-2012 21
Figure 2-17 Dairy Consumption of Urban Residents ,by Volume, by Quarter, 2005-2012 25
Figure 2-18 Comparsison of Dairy Products and Other Foods in the Total Consumpiotn of Food, by Value, 2011 26
Figure 2-19 Milk & Dairy Products Consumption of Rural Residents ,by Volume, 2005-2012 28
Figure 3-1 China’s Import Structure of Whey and Modified Whey Products, 2012 41
Figure 3-2 China’s Average Import Prices（CIF）Trend of Whey and Modified Whey Products(HS04041000）,2000-2012 42
Figure 3-3 China’s Import Destination of Whey and Modified Whey Products, 2012 42
Figure 3-4 China’s Average Import Price (CIF) Comparison of Whey and Modified Whey Products, 2012 43
Figure 3-5 China’s Average Import Prices（CIF）Trend of Anhydrous Lactose, 2000-2012 44
Figure 3-6 China’s Import Structure of Lactalbumin (Including Two Kinds or More of WPC), 2012 45
Figure 3-7 China’s Average Import Prices（CIF）Trend of Lactalbumin (Including Two Kinds or More of WPC), 2000-2012 45
Figure 3-8 China’s Import Trend of Whey and Modified Whey Products(HS04041000）, 2000-2012 46
Figure 3-9 China’s Import Trend of Anhydrous Lactose(HS17021100）, 2000-2012  47
Figure 3-10 China’s Import Trend of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2000-2012 48
Figure 4-1 Classification of China’s whey product application in 2012 49
Figure 4-2 Structure of China’s whey product market, by quantity, 2012 50
Figure 6-1 Shares (by volume) of Whey and Modified Whey Products (HS04041000）of Different Importers, 2012 68

TABLE
Table 1-1 Basic Composition of Whey Products 4
Table 2-1 China Customs Import Tariff of Dairy Products, 2013 22
Table 2-2 China’s Import Tariff of Dairy Products from New Zealand under Sino-New Zealand Free Trade Agreement 22
Table 2-3 Catalogue of Automatic Import License Management Goods 23
Table 2-4 Price Trend of Fresh Milk of Urban Market, by Quarter, 2005-2012 25
Table 2-5 Changes of Per Capita Expenditure on Dairy Consumption of Urban Residents, by Quarter, 2005-2012 27
Table 2.6 Sensory Index 29
Table 2.7 Physical and Chemical Index 30
Table 2.8 Microbial Limit 30
Table 2.9 Sensory Index 30
Table 2.10 Physical and Chemical Index 31
Table 2.11 Microbial Limit 31
Table 3-1 China’s Import Tariff on Whey Products, 2013 40
Table 3-2 China’s Import Proportion of Whey and Modified Whey Products (HS0404）,  2010-2012 41
Table 3-3 China’s Import Proportion of Anhydrous Lactose (HS17021100), 2010-2012 44
Table 3-4 China’s Import Proportion of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2010-2012 45
Table 4-1 China’s whey product application, 2012 49
Table 4-2 Output of China’s main feed producers, 2012 51
Table 4-3 Output of China’s Main Infant Formula Milk Powder Manufacturers, 2012 53
Table 4-4 Output of China’s Main Sports Drink Manufacturers，2012 54
Table 4-5 Comparison of the pork processing capacity of main meat processing companies in China，2012 58
Table 4-6 Rankings of Nutritional and Healthcare Food Manufacturers in China, by sales revenue, 2012 59
Table 4-7 Top 10 most Popular Healthcare Brands, 2012 60
Table 6-1 Import of Whey and Modified Whey Products of Foreign Trade Companies in China, 2012 69
Table 6-2 Import of Whey and Modified Whey Products of Foreign Manufacturers in China, 2012 69
Table 6-3 Import of Whey and Modified Whey Products of Main Domestic Trade Companies, 2012 70
Table 6-4 Import of Whey and Modified Whey Products of Major Domestic Manufacturers, 2012 71
Table 6-5 Import of TOP 15 Domestic Anhydrous Lactose Importers, 2012 72
Table 6-6 Import of TOP 15 Domestic Milk Albumin (including two or more Whey Protein Concentrates) Importers, 2012 73