Research Report on Market of Raw Material Milk Powder in China

Raw material milk powder (including whole powder and skim powder) is the mainstream of dry dairy products in China. As an important milk-based raw material , raw material powder is widely used in formula powder, milk drink, reconstituted milk, soy milk powder, ice cream, bakery and daily chemicals. China is a primary producer of raw material powder (mainly whole powder) in the world, the annual production is close to 1 million tons, but at the same time China is also the largest raw material powder consumer in the world, its annual consumption is above 1.5 million tons. Neither the quality nor the quantity of domestic made raw material powder can meet the rising demand. China’s raw material powder industry went through ups and downs, the peak was from 2006-2007, there was prosperous demand for raw material powder (especially whole powder) at the international market, China’s production broke the historical record and raw material powder price kept on surging. During the same period of time, lots of capital entered into the raw material powder industry thanks to the growing demand, and there was unprecedented acceleration of new construction and expansion of production capacities. 2008 saw sluggish demand for raw material powder at the international market, especially the melamine incident was a serious blow to China’s raw material powder industry. Domestic made raw material powder encountered a serious reputation crisis, whereas imported products gained unprecedented preference. Although the reputation of domestic made raw material powder recovered to a certain extent in recent years after rectification, yet import of raw material powder continued to break the record since domestic made products were at a much inferior position in cost performance, especially import from New Zealand hit the trigger level earlier and earlier. In the past decade, both the production and sales of raw material powder has been growing on the whole in China, but there were sharp fluctuations. Owing to the extensive demand for raw material powder in China, plus the enhancing dependence on import by domestic consumers, domestic made powder is unable to meet the demand and hence there is a big growing potential. The contents of the report are: overview of China’s raw material powder industry, policy environment of raw material powder industry, import and export of raw material powder, market pattern of raw material powder and growing trend, market capacity of raw material powder and major players, margin of raw material powder industry and trend of raw material powder market.

1. Overview of Raw Material Milk Powder and Processing Industry
1.1 Raw Material Milk Powder and Products
1.1.1 Definition
1.1.2 Types and Processing Techniques
1.2 Raw Material Milk Powder Processing Industry in the World
1.2.1 Production and Layout
1.2.2 Consumption
1.2.3 International Trade
1.2.4 Price Trend
2. Policy Environment for Raw Material Milk Powder Processing Industry
2.1 National Quality and Safety Standards
2.1.1 Raw Milk
2.1.2 Raw Material Milk Powder
2.2 Industrial Policy for Dairy Processing
2.2.1 Industrial Layout
2.2.2 Threshold
2.3 New Supervision Regulations over Raw Material Milk Powder
2.3.1 Circular on Further Strengthening Dairy Quality/safety Work
2.3.2 Test, Quarantine and Supervision over Dairy Import and Export
3．Overview of China’s Raw Material Milk Powder Market
3.1 Dairy Farming and Raw Material Powder Processing
3.1.1 Dairy Farming
3.1.2 Raw Material Powder Processing
3.2 Trade
3.2.1 Trade Policy
3.2.2 Overview of the Trade
3.2.3 Import
3.2.4 Export
3.3 Factors Affecting Production and Trade
3.3.1 Melamine Incident
3.3.2 Raw Milk Price
3.4 Market Capacity and Growing Trend
3.5 Future Development
4．Application of Raw Material Powder in China
4.1 Overview
4.2 Milk Drinks
4.2.1 Formulated Milk Drink
4.2.2 Fermented Milk Drink
4.2.2 Other Drinks with Milk Content
4.2.3 Raw Material Powder Demand
4.3 Formula Milk Powder
4.3.1 Infant Formula
4.3.2 Adult Formula
4.3.3 Other Flavored Milk Powder
4.3.4 Raw Material Powder Demand
4.4 Reconstituted Milk
4.4.1 Reconstituted Yogurt
4.4.2 Reconstituted Milk
4.4.3 Raw Material Powder Demand
4.5 Soy Milk Powder
4.5.1 Production and Consumption
4.5.2 Raw Material Powder Demand
4.6 Ice Cream
4.6.1 Production and Consumption
4.6.2 Raw Material Powder Demand
4.7 Bakery
4.7.1 Production and Consumption
4.7.2 Raw Material Powder Demand
4.8 Other Application
5．Margin of Raw Material Powder Processing in China
5.1 Production Cost
5.2 Gross Profit
5.2.1 Break-even Point
5.2.2 Margin
6. Competition of Raw Material Powder Market in China
6.1 Producers
6.2 Top 10 Producers
7. Importers of Raw Material Powder in China
7.1 Light Whole Powder Importers
7.1.1 Foreign-funded Trading Companies
7.1.2 Top 15 Foreign-funded Producers
7.1.3 Domestic Trading (Logistics) Companies
7.1.4 Top 10 Domestic Producers
7.2 Sweet Whole Powder Importers
7.2.1 Supplying Countries of Sweet Whole Powder
7.2.2 Top 10 Importers
7.3 Skim Powder Importers
7.4 Raw Material Powder Import from New Zealand
7.4.1 Overview of Import
7.4.2 Importers that Import Raw Material Powder from New Zealand
7.4.3 Restraint and Prospect of Import from New Zealand
7.5 Raw Material Powder Import from
7.5.1 Importers that Import Raw Material Powder from Australia
7.5.2 Importers that Import Raw Material Powder from Australia
7.5.3 Restraint and Prospect of Import from Australia
8．Advice from BOABC on Operational Strategy and Measures in China’s Raw Material Powder Market
8.1 Barriers and Opportunities of China’s Raw Material Powder Market
8.1.1 Barriers for Entering into Raw Material Powder Processing Industry
8.1.2 Opportunities in Raw Material Powder Market
8.2 Advice on Operational Strategy and Measures for Entering into and Exploring China’s Raw Material Powder Market
8.2.1 Implementation of “Blue Sea Strategy” and Exploration of High Value-added Products
8.2.2 Implementation of Brand Strategy and Grabbing Top-end Market
8.2.3 Reduction of Operational Risks by Combining with Other Processed Dairy Products
8.2.4 Active Exploration of International Market and Extension of Market Space
Attached Table 1: Importers of Whole Powder (over 1,000 tons import), 2015
Attached Table 2: Importers of Skim Powder (over 500 tons import), 2015
Attached Table 3: Top 50 Importers of Whole Powder, 2015
 
FIGURES AND TABLES
Fig. 1-1 Processing Technique of Sweet Whole Powder
Fig. 1-2 Processing Technique of Skim Powder
Fig. 1-3 Production Layout of Whole Powder around the Globe, 2014
Fig. 1-4 Production Layout of Skim Powder in the World, 2014
Fig. 1-5 Average FOB Trend of Whole Powder and Skim Powder in Europe and Oceania, 2009-2015
Fig. 1-6 FOB Trend of Whole Powder and Skim Powder at Fonterra Online Trading Platform, 2012-2015
Fig. 1-7 Global Average FOB Trend of Raw Milk, 2008-2015
Fig. 3-1 Changes of Dairy Cattle Inventory in China, 1997-2015
Fig. 3-2 Regional Layout of Raw Milk Production in China, 2015
Fig. 3-3 Average Raw Milk Price Trend in the Northern 10 Dairy Farming Provinces, 2008-2015
Fig. 3-4 Trend of Whole Powder Production in China, 1999-2014
Fig. 3-5 Regional Layout of Whole Powder Production in China, 2014
Fig. 3-6 Trend of Skim Powder Production in China, 1999-2014
Fig. 3-7 Trend of Raw Material Powder Trade in China, 2007-2015
Fig. 3-8 Supplying Countries of Skim Powder to China, 2015
Fig. 3-9 Average Raw Material Powder Import Price to China, 2010-2015
Fig. 3-10 Trend of Raw Material Powder Export from China, 2010-2015
Fig. 3-11 Destinations of Powder Export from China, First Five Months, 2015
Fig. 3-12 Raw Milk Price in China vs Global Average, 2008-2015
Fig. 3-12 Changes of Per Capita Powder Consumption of Chinese Urban Residents, 2004-2014
Fig. 3-13 Structure of Dairy Products in China, 2014
Fig. 4-1 Application of Raw Material Powder in China, 2014
Fig. 4-1 Changes of Production of Infant Formula in China, 2000-2014
Fig. 5-1 CIF for Whole Powder Import to China, 2009-2015
Fig. 6-1 Regional Layout of Whole Powder Production in China
Fig. 6-2 Dairy Farming of Beijing Shuangwa Dairy Co., Ltd.
Fig. 7-1 Types of Importers of Light Whole Powder in China, 2015
Fig. 7-2 Types of Importers of Skim Powder in China, 2015
Fig. 7-3 Trend of Production and Export of Whole Powder in Australia
Fig. 7-4 Trend of Production and Export of Skim Powder in Australia
Fig. 7-5 Export Markets of Skim Powder from Australia
Fig. 7-6 Import Price for Raw Material Powder from Australia, by Month, 2010-2015
 
Table 1-1 Whole Powder Production by Key Countries, 2014
Table 1-2 Whole Powder Production by Some Countries (regions), 2011-2015
Table 1-3 Skim Powder Production by Key Countries, 2014
Table 1-4 Skim Powder Production by Some Countries (regions), 2011-2014
Table 1-5 Whole Powder Consumption by Some Countries (regions), 2011-2014
Table 1-6 Skim Powder Consumption by Some Countries (regions), 2011-2014
Table 1-7 Whole Powder Import by Some Countries (regions), 2011-2014
Table 1-8 Whole Powder Export by Some Countries (regions), 2011-2014
Table 1-9 Raw Milk Supply in New Zealand, 2012-2014
Table 1-10 Supply and Demand of Whole Powder in New Zealand, 2012-2014
Table 1-11 Export Markets of Whole Powder from New Zealand, 2007-2014
Table 1-12 Skim Powder Import by Some Countries (regions), 2011-2014
Table 1-13 Skim Powder Export from Some Countries (regions), 2011-2014
Table 2-1 Sensory Requirement
Table 2-2 Physical and Chemical Index
Table 2-3 Microorganism MRL
Table 2-4 Sensory Requirement
Table 2-5 Physical and Chemical Index
Table 2-6Microorganism MRL
Table 3-1 Raw Milk Production in the 10 Key Dairy Farming Provinces, 2015
Table 3-2 Import Quantity with Produce Agreement Rate in 2014 and Import Quantity up to the Trigger Level in 2015
Table 3-3 Supplying Countries of Whole Powder to China, 2002-2015
Table 3-4 Destinations of Imported Powder in China (by quantity), 2015
Table 4-1Market Size of Some Foods in China, 2014
Table 4-2 Production of Infant Formula by Key Producers in China, 2014
Table 6-1 Production of Key Products of Wondersun Dairy, 2008-2014
Table 6-2 History of Beijing Shuangwa Dairy Co., Ltd.
Table 6-3 Table of Profit of Yili (merged), 2010-2014
Table 6-4 Portfolios of Products of Yili
Table 6-5 Production of Key Products of Yili, 2008-2014
Table 6-6 Production of Key Products of Heilongjiang Dairy Group, 2008-2014
Table 6-7 Revenue of Feihe Dairy, by Quarter, 2010-2014
Table 6-8 Production of Feihe Dairy, 2009-2014
Table 6-8 Production of Nestle (China), 2009-2014
Table 6-9 Production of Key Products of Yaolan Dairy, 2008-2014
Table 6-10 Production of Key Products of Shandong Dezheng Dairy, 2008-2014
Table 6-11 Production of Key Products of Xi’an Yinqiao, 2008-2014
Table 7-1Import Size of Raw Material Powder of Main Importers in China (over 5,000 tons), 2015
Table 7-2 Top 10 Foreign-funded Trading Companies in Import of Light Whole Powder, 2015
Table 7-3 Top 15 Foreign-funded Processing Companies that Import Light Whole Powder, 2015
Table 7-4 Top 20 Domestic Trading (logistics) Companies in Import of Light Whole Powder, 2015
Table 7-5 Top 10 Domestic Producers that Import Light Whole Powder, 2015
Table 7-6 Top 10 Importers of Sweet Whole Powder, 2015
Table 7-7 Import of Skim Powder by Key Foreign-funded Trading Companies, 2015
Table 7-8 Top 15 Foreign-funded Processing Companies That Import Skim Powder,  2015
Table 7-9 Top 20 Domestic Trading (logistic) Companies that Import Skim Powder, 2015
Table 7-10 Top 10 Domestic Producers that Import Skim Powder, 2015
Table 7-12 Raw Material Powder Import from Australia and New Zealand by China, 2007-2015
Table 7-13 Top 10 Importers of Skim Powder from New Zealand, 2015
Table 7-14 Top 10 Importers of Light Whole Powder from New Zealand, 2015