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China’s UHT Milk Market In-depth Research Report

By CnAgri 2016-04-29 11:16:08 Print Tel:861064402035 Email: [email protected]

Price: RMB 40000(English Version) RMB 30000(Chinese Version)

Brief Introduction:

Basic Information:

Table of Contents:

Research Background and Research Ideas

China is the third biggest dairy producer in the world; dairy consumption in China hasentered a rapid growth stage. Presently, dairy consumption mainly concentrates in liquid milkand milk powder, among which liquid milk demand in China is dramatically increasing.
 
Currently, more than 90% of the world’s countries mainly consume pasteurized milk in liquidmilk consumption. Pasteurized milk covers 70% of the world’s liquid milk market and covers95% in Europe, 90% in US and over 95% in Australia and New Zealand.
 
Before 2000, China’s pasteurized milk consumption accounted for 70-80% of liquid milkconsumption. With the improvement of processing technology and increase of consumptiondemand of liquid milk, pasteurized milk’s market share gradually declined; whereas UHTmilk rapidly occupied the market with CAGR of about 25% and presently covers over 60%of liquid milk market share.
 
Only in several years, UHT Milk formed huge market in China. The helping factors includedistribution of raw milk sources, changes of processing technology, consuming ability andconsumption pattern and advertisement guidance. Meanwhile, rapid expansion of UHT Milkmarket also led to establishment of dairy giants like Mengniu and Yili.
 
This report will systematically answer the following questions:
 
(1) During the development of Chinese dairy market, what kinds of changes have occurred onconsumer groups, product types and consumer perceptions?
 
(2) With highest development speed and biggest coverage in China’s dairy market, is UHTmilk in addition to pasteurized milk and milk powder, or instead of?
 
(3) What are the advantages and disadvantages of UHT milk when comparing withpasteurized milk, milk powder, soy milk on aspects of packaging, consumer groups andconvenience?
 
(4) UHT milk demand in China has been increasing with high growth rate over a decade.What are the drivers and the key drivers of UHT milk demand expansion?
 
(5) What are the differences of UHT milk consumption on consuming habit, brand andconsumption volume in northeast China, north China, east China, south China, etc.? In thesame area, what are the differences of UHT milk consumption in urban area and rural area?What kind of new changes appeared in Chinese UHT milk market in recent years?
 
(6) How about the distribution channels, consumer groups and consumer perceptions andprice of international UHT milk in China? Who the local manufacturers are? How about thedistribution channels and market shares of the top 10 local manufacturers?
 
To systematically answer the above questions, we will follow the research ideas shown in theframe bellow.
 
This report will follow the principles of pragmaticism, comprehensiveness, briefness,conciseness and accuracy and base on in-depth research, systematical analysis and scientificinduction to answer the above questions with detailed data and refined words so as to offerreference and basis for our clients to understand the present situation and the futuredevelopment trend of the Chinese UHT milk market.
 
Even so, the report may have some deficiencies. We hope our readers can put forwardprecious suggestions, so that we can improve the future update version.
 

TABLE OF CONTENTS
 
RESEARCH BACKGROUND AND RESEARCH IDEAS....................................................... I
 
PART CHARACTERISTICS AND FUTURE DEVELOPMENT OF DAIRY CONSUMPTION IN CHINA    1
1 DEVELOPMENT HISTORY OF DAIRY INDUSTRY IN CHINA....................................... 1
1.1 Before 1990...................................................................................................................... 1
1.2 From 1990 to 2000........................................................................................................... 2
1.3 From 2000 to Now........................................................................................................... 3
2 DAIRY CONSUMER GROUPS IN CHINA.......................................................................... 4
2.1 Before 1990...................................................................................................................... 4
2.2 From 1990 to 2000........................................................................................................... 5
2.3 From 2000 to Now........................................................................................................... 5
3 DAIRY CONSUMER PERCEPTIONS S IN CHINA............................................................ 7
3.1 Before 1990...................................................................................................................... 7
3.2 From 1990 to 2000........................................................................................................... 7
3.3 From 2000 to Now........................................................................................................... 8
4 MAIN DAIRY PRODUCTS IN CHINA................................................................................ 9
4.1 Before 1990.................................................................................................................... 10
4.2 From 1990 to 2000......................................................................................................... 10
4.3 From 2000 to Now......................................................................................................... 10
5 FORECAST ON DAIRY CONSUMPTION TREND IN CHINA....................................... 13
5.1 Dairy Consumer Groups................................................................................................ 13
5.2 Dairy Consumer Perceptions......................................................................................... 13
5.3 Dairy Products Types..................................................................................................... 13
6 DESCRIPTION AND FORECAST ON CONSUMPTION VOLUMES OF DIFFERENT DAIRY PRODUCTS  14
6.1 Consumption Volumes of Different Dairy Products (2001-2014)................................. 14
6.1.1China’s Consumption Volumes of UHT Milk (2001-2014)........................................ 14
6.1.2China’s Consumption Volumes of Pasteurized Milk (2001-2014).............................. 15
6.1.3China’s Consumption Volumes of Yogurt (2001-2014).............................................. 15
6.1.4China’s Consumption Volumes of Milk Powder (2001-2014).................................... 16
6.1.5China’s Consumption Volumes of Other Solid Dairy (2001-2014)............................. 17
6.1.5.1 Cheese................................................................................................................... 17
6.1.5.2 Whey Powder......................................................................................................... 18
6.2 Forecast on Consumption Volumes of Different Dairy Products (2020)...................... 18
6.2.1 Forecast on Consumption Volumes of UHT Milk in China (2020)............................ 18
6.2.2 Forecast on Consumption Volumes of Pasteurized Milk in China (2020).................. 19
6.2.3 Forecast on Consumption Volumes of Yogurt in China (2020).................................. 20
6.2.4 Forecast on Consumption Volumes of Milk Powder in China (2020)........................ 21
6.2.5 Forecast on Consumption Volumes of Other Solid Dairy in China (2020)................ 22
6.2.5.1 Cheese................................................................................................................... 22
6.2.5.2 Whey Powder......................................................................................................... 22
 
PART UHT MILK VS. OTHER DAIRY PRODUCTS.................................................... 23
7 REPLACEMENT FUNCTION OF UHT MILK IN CHINA.............................................. 23
7.1 Is UHT Milk an Independent Product?......................................................................... 23
7.2 Has UHT Milk Partly Replaced Pasteurized Milk?...................................................... 24
7.3 Has UHT Milk Partly Replaced Milk Powder?............................................................. 25
8 UHT MILK VS. PASTEURIZED MILK............................................................................. 26
8.1 Comparison in Packaging Types.................................................................................... 26
8.2 Comparison in Consumer Groups................................................................................. 28
8.3 Comparison in Consuming Habit................................................................................... 28
8.4 Comparison in Convenience.......................................................................................... 29
8.5 Comparison in Market Price......................................................................................... 31
9 UHT MILK VS. MILK POWDER....................................................................................... 32
9.1 Comparison in Packaging Types.................................................................................... 32
9.2 Comparison in Consumer Groups................................................................................. 34
9.3 Comparison in Consuming Habit................................................................................... 35
9.4 Comparison in Convenience.......................................................................................... 36
9.5 Comparison in Market Price......................................................................................... 37
10 UHT MILK VS. SOY MILK.............................................................................................. 38
10.1 Comparison in Packaging Types.................................................................................. 38
10.2 Comparison in Consumer Groups............................................................................... 40
10.3 Comparison in Consuming Habit................................................................................. 41
10.4 Comparison in Convenience........................................................................................ 42
10.5 Comparison in Market Price....................................................................................... 43
 
PART ANALYSIS OF UHT MILK MARKET IN CHINA............................................. 44
11 DRIVERS OF RAPID EXPANSION OF UHT MILK CONSUMPTION IN CHINA...... 44
11.1 Macro Factors.............................................................................................................. 44
11.1.1 Raw Milk Sources Distribution & Quality............................................................... 44
11.1.2 Consumption Demand Characteristic...................................................................... 47
11.2 Stimulating Factors...................................................................................................... 48
11.2.1 UHT Milk Related Factors....................................................................................... 48
11.2.2 Market & Policy Related Factors............................................................................. 49
11.3 Compare in Influence Factors of UHT Milk Consumption in Urban & Rural........... 52
11.3.1 Urban...................................................................................................................... 52
11.3.2 Rural....................................................................................................................... 52
12 KEY DRIVERS OF UHT MILK DEMAND INCREASE IN CHINA.............................. 53
13 REGIONAL DIFFERENCES OF UHT MILK CONSUMPTION IN CHINA................. 54
13.1 Regions Divide & Difference of UHT Milk Consumption in China............................ 54
13.1.1 Differences in Consuming Habit............................................................................. 56
13.1.2 Differences in Brands............................................................................................. 57
13.1.3 Differences in Consumption Volume...................................................................... 58
13.2 UHT Milk Consumption in Urban Area and Rural Area in the Same Region............ 60
13.2.1Northeast China....................................................................................................... 61
13.2.2North China............................................................................................................. 62
13.2.3East China................................................................................................................ 62
13.2.4South China............................................................................................................. 63
13.2.5Central China........................................................................................................... 64
13.2.6Southwest China...................................................................................................... 65
13.2.7Northwest China...................................................................................................... 66
14 CONSUMERS’ PREFERENCES ON UHT MILK PACKAGING TYPES...................... 67
14.1 Packaging Types of UHT Milk..................................................................................... 67
14.2 Advantages and Disadvantages of Different Package Types...................................... 67
14.3 Consumer Groups of Different Packaging Types........................................................ 68
14.4 Market Shares of Different Packaging Types............................................................. 70
15 NEW CHANGES IN UHT MILK MARKET.................................................................... 70
15.1 Development Quickly of Top-end UHT Milk............................................................... 70
15.2 Changes of Packaging Types....................................................................................... 72
15.3 Areas of Rapid Increase of UHT Milk Consumption.................................................. 73
15.4 UHT Milk Market Needs New Stimulations................................................................ 74
 
PART COMPETITIVE ENTERPRISES IN UHT MILK MARKET IN CHINA........... 75
16 COMPETITIVENESS OF INTERNATIONAL ENTERPRISES IN CHINESE UHT MILK MARKET      75
16.1 Market Shares of UHT Milk of International Enterprises in China........................... 75
16.1.1 UHT Milk Market Size in China.............................................................................. 75
16.1.2 Imported UHT Milk Proportion in Chinese UHT Milk Market................................ 75
16.2 Competitiveness of UHT Milk of International Enterprises....................................... 76
16.2.1 Raw Milk Sources and Product Quality................................................................... 76
16.2.2 Distribution Channels.............................................................................................. 77
16.2.3 Consumer Groups................................................................................................... 78
16.2.4 Consumer Perceptions............................................................................................. 78
16.2.5 Market Range.......................................................................................................... 78
16.2.6 Market Price............................................................................................................ 78
16.3 Evaluation of Competitiveness of International and Local Enterprises..................... 79
17 ANALYSIS OF TOP 10 LOCAL UHT MILK ENTERPRISES IN CHINA...................... 80
17.1 Aggregate Market Share of Top 10 UHT Milk Producers in 2011............................. 80
17.2 Characteristics of Top 10 UHT Milk Producers in China.......................................... 81
17.2.1 High Concentration of UHT Milk Production in China........................................... 81
17.2.2 Advanced Technology and Equipments for UHT Milk Production.......................... 82
17.2.3 Big Dairy Enterprises Attach Importance to Raw Milk Sources Construction.......... 82
17.2.4 Big Dairy Enterprises Usually Adopt Ordinary Sales Model in UHT Milk Sales...... 82
17.2.5 Big Dairy Enterprises All Strengthening High-End Products R&D and Market Expansion      83
17.3 China’s Top 10 Local UHT Milk Enterprises.............................................................. 83
17.3.1 Inner Mongolia Mengniu Dairy (Group) Co., Ltd.................................................... 83
17.3.2 Inner Mongolia Yili Dairy (Group) Co., Ltd............................................................ 87
17.3.3Shanghai Bright Dairy & Food Co., Ltd................................................................... 90
17.3.4Beijing Sanyuan Food Co., Ltd................................................................................ 94
17.3.5 Heilongjiang Wondersun Dairy Co., Ltd.................................................................. 97
17.3.6New Hope Dairy Co., Ltd........................................................................................ 99
17.3.7 Xi’an Yinqiao Dairy Co., Ltd................................................................................ 101
17.3.8Shenyang Dairy Co., Ltd........................................................................................ 103
17.3.9 Jinan Jiabao Dairy Co., Ltd................................................................................... 105
17.3.10 VV Dairy Co., Ltd............................................................................................... 107
 
MAP CONTENTS
Map 1, Distribution of Raw Milk Sources in China....................................................................... 45
Map 2, Distribution of Liquid Milk Consumption in China............................................................ 48
Map 3, China Regional Division................................................................................................. 54
Map 4, Main UHT Milk Brands of Different Regions in China....................................................... 58
Map 5, Distribution of UHT Milk Consuming Volume in China, 2005&2014.................................. 73
Map 6, Dairy Producing Enterprises of Inner Mongolia Mengniu Dairy (Group) Co., Ltd................. 84
Map 7, Dairy Producing Enterprises of Inner Mongolia Yili Dairy (Group) Co., Ltd........................ 87
Map 8, Dairy Producing Enterprises of Shanghai Bright Dairy & Food Co., Ltd.............................. 91
Map 9, Farms of Shanghai Bright Holstan Breeding Co., Ltd......................................................... 92
Map 10, Farms of Shanghai Dairy Group Co., Ltd....................................................................... 92
Map 11, Dairy Producing Enterprises of Beijing Sanyuan Food Co., Ltd......................................... 94
Map 12, Farms of Inner Beijing Sanyuan Lvhe-Dairy Cattle Center................................................ 95
Map 13, Dairy Producing Enterprises of Heilongjiang Wondersun Dairy Co., Ltd............................ 98
Map 14, Dairy Producing Enterprises of New Hope Dairy Co., Ltd.............................................. 100
Map 15, Farms of Inner Liaoning Huishan Holding Group.......................................................... 104
Map 16, Dairy Producing Enterprises of VV Dairy Co., Ltd........................................................ 107
 
FIGURE CONTENTS
Figure 1, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-1990............................. 2
Figure 2, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2000............................. 3
Figure 3, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2011............................. 4
Figure 4, Structure of Dairy Consumer Group in China, 1970-1990................................................. 4
Figure 5, Per Capita Dairy Consumption of Urban Residents by Income (1990, 1995 and 2000)......... 5
Figure 6, Structure of Dairy Consumer Group in China, 2000-2014................................................. 6
Figure 7, Per Capita Foods Consumption of China’s Urban and Rural Residents, 1990....................... 7
Figure 8, Per Capita Foods Consumption of China’s Urban and Rural Residents, 2000....................... 8
Figure 9, Per Capita Foods Consumption of China’s Urban and Rural Residents, 2014....................... 9
Figure 10, Dairy Products Categories and Their Subdivided Products in China.................................. 9
Figure 11, Change of UHT Milk Covers of Liquid Milk Market Share in China, 2000-2014.............. 11
Figure 12, Change of Consumption Volumes of Liquid Milk & UHT Milk in China, 2001-2014........ 14
Figure 13, Change of Consumption Volumes of Pasteurized Milk in China, 2001-2014..................... 15
Figure 14, Change of Consumption Volumes of Yogurt in China, 2001-2014................................... 16
Figure 15, Change of Consumption Volumes of Milk Powder in China, 2001-2014.......................... 17
Figure 16, Change of Consumption Volumes of Cheese in China, 2001-2014................................... 17
Figure 17, Change of Consumption Volumes of Whey Powder in China, 2001-2014........................ 18
Figure 18, Forecast on Consumption Volumes of Liquid Milk & UHT Milk in China, 2015-2020...... 19
Figure 19, Forecast on Consumption Volumes of Pasteurized Milk in China, 2015-2020................... 20
Figure 20, Forecast on Consumption Volumes of Yogurt in China, 2015-2020................................. 20
Figure 21, Forecast on Consumption Volumes of Milk Powder in China, 2015-2020........................ 21
Figure 22, Forecast on Consumption Volumes of Cheese in China, 2015-2020................................. 22
Figure 23, Forecast on Consumption Volumes of Whey Powder in China, 2015-2020....................... 23
Figure 24, Categories and Difference of Liquid Milk in China....................................................... 24
Figure 25, Change of Consumption Volumes of UHT Milk & Pasteurized Milk in China, 2001-2014. 25
Figure 26, Changes of Dairy Products Categories Consumed in China............................................ 25
Figure 27, China’s UHT Milk & Pasteurized Milk Market Share of Different Packaging Types in LargeCity      26
Figure 28, Main Sales Models for Liquid Milk Products in China................................................... 29
Figure 29, Market Share of Different Sales Channels for Liquid Milk in China................................ 30
Figure 30, Different Market Price of Different Packaging Types for UHT Milk & Pasteurized Milk in China, 2009-2014 31
Figure 31, Market Share of Formula Milk Powder for Different Consumer Groups in China............. 34
Figure 32, Market Share of Different Sales Channels for Liquid Milk & Milk Powder in China........ 36
Figure 33, Change of Market Price of UHT Milk & Milk Powder in China, 2009-2014.................... 37
Figure 34, Market Share of Different Sales Channels for Liquid Soymilk & Soymilk Powder in China 42
Figure 35, Influencing Factors on UHT Milk Consumption in China.............................................. 44
Figure 36, Milk Output of Different Farming Sizes in China, 2014................................................ 46
Figure 37, Main Delivery Mode of Raw Milk in China................................................................. 46
Figure 38, Per Capita Dairy Consumption of China’s Urban Residents by Income, 1995-2014........... 50
Figure 39, Key Driver of UHT Milk Demand Increase in China..................................................... 53
Figure 40, Consumer Proportion for 1-2 Brands in Beijing, Shanghai and Other Areas..................... 57
Figure 41, Per Capita Fresh Milk Consumption of Residents by Province in China, 2014.................. 59
Figure 42, UHT Milk Consumption Volume of Different Regions in China, 2014............................ 60
Figure 43, Consumer Groups of Different UHT Milk Packaging Types by Age in China................... 69
Figure 44, Market Share of Different UHT Milk Packaging Volume in China.................................. 69
Figure 45, Market Share of Different Liquid Milk Product Mix in China (2005&2014).................... 71
Figure 46, China’s UHT Milk Import Volume by Original Country, 2014........................................ 76
Figure 47, Main Sales Channel of Import UHT Milk in China....................................................... 77
Figure 48, China’s UHT Milk Import & Export Price (CIF), 2004-2014......................................... 79
Figure 49, Raw Milk Sources of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.......................... 85
Figure 50, Sales Revenue by Product Category of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.. 86
Figure 51, Raw Milk Sources of Inner Mongolia Yili Dairy (Group) Co., Ltd.................................. 88
Figure 52, Sales Revenue by Region & Product Category of Inner Mongolia Yili Dairy Co., Ltd....... 89
Figure 53, Sales Revenue by Region & Product Category of Shanghai Dairy Group Co., Ltd............ 93
Figure 54, Sales Revenue by Region & Product Category of Beijing Sanyuan Food Co., Ltd............ 96
 
ATTACHED TABLES
Table 1, Change of Dairy Consumer Group of China’s Urban and Rural Residents............................. 6
Table 2, Market Share of China’s Milk Powder by Variety, 2004-2014............................................ 12
Table 3, Changes of Main Dairy Product Categories Consumed by Urban and Rural Residents........... 12
Table 4, Main Packaging Types & Difference of UHT Milk and Pasteurized Milk............................ 27
Table 5, Consumer Areas & Groups of UHT Milk and Pasteurized Milk.......................................... 28
Table 6, Consumer Groups & Habit of UHT Milk and Pasteurized Milk.......................................... 29
Table 7, Characteristic of Main Sales Models for Liquid Milk Products in China.............................. 30
Table 8, Consuming Convenience of UHT Milk and Pasteurized Milk in Different Area.................... 31
Table 9, Packaging Types & Difference of UHT Milk and Milk Powder.......................................... 33
Table 10, Consumer Areas & Groups of UHT Milk and Milk Powder............................................. 35
Table 11, Consumer Groups & Habit of UHT Milk and Milk Powder.............................................. 36
Table 12, Consuming Convenience of UHT Milk & Milk Powder in Different Areas........................ 37
Table 13, Differences Between Soymilk Industry and Dairy Industry in China................................. 38
Table 14, Packaging Types & Difference of UHT Milk, Liquid Soymilk & Soymilk Powder............. 39
Table 15, Consumer Areas & Groups of UHT Milk, Liquid Soymilk & Soymilk Powder.................. 40
Table 16, Consumer Groups & Habit of UHT Milk, Liquid Soymilk & Soymilk Powder.................. 41
Table 17, Consuming Convenience of Liquid Soymilk & Soymilk Powder in Different Area............. 43
Table 18, Compare Market Price of UHT Milk, Soymilk & Milk Powder in China........................... 43
Table 19, Influencing Factors on UHT Milk Consumption of Urban & Rural Area in China.............. 52
Table 20, Raw Milk Sources Construction, Economic Situation and Characteristics of Dairy Consumption in Different Regions in China...................................................................................................................................... 55
Table 21, Differences of UHT Milk Consuming Habit in Different Regions in China........................ 56
Table 22, Main UHT Milk Brands of Different Regions in China.................................................... 57
Table 23, Differences in Dairy Consuming Proportion of China’s Urban & Rural Residents.............. 61
Table 24, UHT Milk Consumption in Urban and Rural Areas in Northeast China.............................. 61
Table 25, UHT Milk Consumption in Urban and Rural Areas in North China................................... 62
Table 26, UHT Milk Consumption in Urban and Rural Areas in East China..................................... 63
Table 27, UHT Milk Consumption in Urban and Rural Areas in South China................................... 64
Table 28, UHT Milk Consumption in Urban and Rural Areas in Central China................................. 65
Table 29, UHT Milk Consumption in Urban and Rural Areas in Southwest China............................. 66
Table 30, UHT Milk Consumption in Urban and Rural Areas in Northwest China............................. 66
Table 31, Packaging Types of UHT Milk in China........................................................................ 67
Table 32, Advantages and Disadvantages of Different Packaging Types of UHT Milk in China.......... 68
Table 33, Market Shares of Different UHT Milk Package in China’s Urban & Rural Areas................ 70
Table 34, Main Product Brands in China’s Top-end UHT Milk Market............................................ 72
Table 35, Change of Market Share of Different UHT Milk Packaging Types in China, 2005&2014.... 72
Table 36, Change of UHT Milk Consumption of China’s Urban & Rural Area, 2005&2014............... 73
Table 37, Main Imported UHT Milk Brands & Sales Channel in China........................................... 77
Table 38, Compare to Foreign & Domestic Brands Price of Top-end UHT Milk in China.................. 79
Table39, Advantages and Disadvantages Analysis on Foreign & Domestic UHT Milk in China........... 79
Table 40, Top 10 UHT Milk Producers in China and Their Market Share......................................... 81
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