In-depth Research Report on UHT Milk Market in China

Currently, more than 90% of the world’s countries mainly consume pasteurized milk in liquidmilk consumption. Pasteurized milk covers 70% of the world’s liquid milk market and covers 95% in Europe, 90% in US and over 95% in Australia and New Zealand. Before 2000, China’s pasteurized milk consumption accounted for 70-80% of liquid milk consumption. With the improvement of processing technology and increase of consumption demand of liquid milk, pasteurized milk’s market share gradually declined; whereas UHT milk rapidly occupied the market with CAGR of about 15% and presently covers over 60% of liquid milk market share. Only in several years, UHT Milk formed huge market in China. The helping factors includedistribution of raw milk sources, changes of processing technology, consuming ability andconsumption pattern and advertisement guidance. Meanwhile, rapid expansion of UHT Milkmarket also led to establishment of dairy giants like Mengniu and Yili. This report will systematically answer the following questions: (1) During the development of Chinese dairy market, what kinds of changes have occurred onconsumer groups, product types and consumer perceptions? (2) With highest development speed and biggest coverage in China’s dairy market, is UHTmilk in addition to pasteurized milk and milk powder, or instead of? (3) What are the advantages and disadvantages of UHT milk when comparing with pasteurized milk, milk powder, soy milk on aspects of packaging, consumer groups and convenience? (4) UHT milk demand in China has been increasing with high growth rate over a decade. What are the drivers and the key drivers of UHT milk demand expansion? (5) What are the differences of UHT milk consumption on consuming habit, brand and consumption volume in northeast China, north China, east China, south China, etc.? In the same area, what are the differences of UHT milk consumption in urban area and rural area? What kind of new changes appeared in Chinese UHT milk market in recent years? (6) How about the distribution channels, consumer groups and consumer perceptions and price of international UHT milk in China? Who the local manufacturers are? How about the distribution channels and market shares of the top 10 local manufacturers? This report will follow the principles of pragmaticism, comprehensiveness, briefness, conciseness and accuracy and base on in-depth research, systematical analysis and scientific induction to answer the above questions with detailed data and refined words so as to offer reference and basis for our clients to understand the present situation and the future development trend of the Chinese UHT milk market.

PART Ⅰ CHARACTERISTICS AND FUTURE DEVELOPMENT OF DAIRY CONSUMPTION IN CHINA 1.1 Before 1990
1.2 From 1990 to 2000
1.3 From 2000 to Now
2 DAIRY CONSUMER GROUPS IN CHINA
2.1 Before 1990
2.2 From 1990 to 2000
2.3 From 2000 to Now
3 DAIRY CONSUMER PERCEPTIONS S IN CHINA
3.1 Before 1990
3.2 From 1990 to 2000
3.3 From 2000 to Now
4 MAIN DAIRY PRODUCTS IN CHINA
4.1 Before 1990
4.2 From 1990 to 2000
4.3 From 2000 to Now
5 FORECAST ON DAIRY CONSUMPTION TREND IN CHINA
5.1 Dairy Consumer Groups
5.2 Dairy Consumer Perceptions
5.3 Dairy Products Types
6 DESCRIPTION AND FORECAST ON CONSUMPTION VOLUMES OF DIFFERENT DAIRY PRODUCTS
6.1 Consumption Volumes of Different Dairy Products (2001-2014)
6.1.1 China’s Consumption Volumes of UHT Milk (2001-2014)
6.1.2 China’s Consumption Volumes of Pasteurized Milk (2001-2014)
6.1.3 China’s Consumption Volumes of Yogurt (2001-2014)
6.1.4 China’s Consumption Volumes of Milk Powder (2001-2014)
6.1.5 China’s Consumption Volumes of Other Solid Dairy (2001-2014)
6.1.5.1 Cheese
6.1.5.2 Whey Powder
6.2 Forecast on Consumption Volumes of Different Dairy Products (2020)
6.2.1 Forecast on Consumption Volumes of UHT Milk in China (2020)
6.2.2 Forecast on Consumption Volumes of Pasteurized Milk in China (2020)
6.2.3 Forecast on Consumption Volumes of Yogurt in China (2020)
6.2.4 Forecast on Consumption Volumes of Milk Powder in China (2020)
6.2.5 Forecast on Consumption Volumes of Other Solid Dairy in China (2020)
6.2.5.1 Cheese
6.2.5.2 Whey Powder
 
PART Ⅱ UHT MILK VS. OTHER DAIRY PRODUCTS
7 REPLACEMENT FUNCTION OF UHT MILK IN CHINA
7.1 Is UHT Milk an Independent Product?
7.2 Has UHT Milk Partly Replaced Pasteurized Milk?
7.3 Has UHT Milk Partly Replaced Milk Powder?
8 UHT MILK VS. PASTEURIZED MILK
8.1 Comparison in Packaging Types
8.2 Comparison in Consumer Groups
8.3 Comparison in Consuming Habit
8.4 Comparison in Convenience
8.5 Comparison in Market Price
9 UHT MILK VS. MILK POWDER
9.1 Comparison in Packaging Types
9.2 Comparison in Consumer Groups
9.3 Comparison in Consuming Habit
9.4 Comparison in Convenience
9.5 Comparison in Market Price
10 UHT MILK VS. SOY MILK
10.1 Comparison in Packaging Types
10.2 Comparison in Consumer Groups
10.3 Comparison in Consuming Habit
10.4 Comparison in Convenience
10.5 Comparison in Market Price
 
PART Ⅲ ANALYSIS OF UHT MILK MARKET IN CHINA
11 DRIVERS OF RAPID EXPANSION OF UHT MILK CONSUMPTION IN CHINA
11.1 Macro Factors
11.1.1 Raw Milk Sources Distribution & Quality
11.1.2 Consumption Demand Characteristic
11.2 Stimulating Factors
11.2.1 UHT Milk Related Factors
11.2.2 Market & Policy Related Factors
11.3 Compare in Influence Factors of UHT Milk Consumption in Urban & Rural
11.3.1 Urban
11.3.2 Rural
12 KEY DRIVERS OF UHT MILK DEMAND INCREASE IN CHINA
13 REGIONAL DIFFERENCES OF UHT MILK CONSUMPTION IN CHINA
13.1 Regions Divide & Difference of UHT Milk Consumption in China
13.1.1 Differences in Consuming Habit
13.1.2 Differences in Brands
13.1.3 Differences in Consumption Volume
13.2 UHT Milk Consumption in Urban Area and Rural Area in the Same Region
13.2.1 Northeast China
13.2.2 North China
13.2.3 East China
13.2.4 South China
13.2.5 Central China
13.2.6 Southwest China
13.2.7 Northwest China
14 CONSUMERS’ PREFERENCES ON UHT MILK PACKAGING TYPES
14.1 Packaging Types of UHT Milk
14.2 Advantages and Disadvantages of Different Package Types
14.3 Consumer Groups of Different Packaging Types
14.4 Market Shares of Different Packaging Types
15 NEW CHANGES IN UHT MILK MARKET
15.1 Development Quickly of Top-end UHT Milk
15.2 Changes of Packaging Types
15.3 Areas of Rapid Increase of UHT Milk Consumption
15.4 UHT Milk Market Needs New Stimulations
 
PART Ⅳ COMPETITIVE ENTERPRISES IN UHT MILK MARKET IN CHINA
16 COMPETITIVENESS OF INTERNATIONAL ENTERPRISES IN CHINESE UHT MILK MARKET
16.1 Market Shares of UHT Milk of International Enterprises in China
16.1.1 UHT Milk Market Size in China
16.1.2 Imported UHT Milk Proportion in Chinese UHT Milk Market
16.2 Competitiveness of UHT Milk of International Enterprises
16.2.1 Raw Milk Sources and Product Quality
16.2.2 Distribution Channels
16.2.3 Consumer Groups
16.2.4 Consumer Perceptions
16.2.5 Market Range
16.2.6 Market Price
16.3 Evaluation of Competitiveness of International and Local Enterprises
17 ANALYSIS OF TOP 10 LOCAL UHT MILK ENTERPRISES IN CHINA
17.1 Aggregate Market Share of Top 10 UHT Milk Producers in 2011
17.2 Characteristics of Top 10 UHT Milk Producers in China
17.2.1 High Concentration of UHT Milk Production in China
17.2.2 Advanced Technology and Equipments for UHT Milk Production
17.2.3 Big Dairy Enterprises Attach Importance to Raw Milk Sources Construction
17.2.4 Big Dairy Enterprises Usually Adopt Ordinary Sales Model in UHT Milk Sales
17.2.5 Big Dairy Enterprises All Strengthening High-End Products R&D and Market Expansion
17.3 China’s Top 10 Local UHT Milk Enterprises
17.3.1 Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
17.3.2 Inner Mongolia Yili Dairy (Group) Co., Ltd.
17.3.3 Shanghai Bright Dairy & Food Co., Ltd.
17.3.4 Beijing Sanyuan Food Co., Ltd.
17.3.5 Heilongjiang Wondersun Dairy Co., Ltd.
17.3.6 New Hope Dairy Co., Ltd.
17.3.7 Xi’an Yinqiao Dairy Co., Ltd.
17.3.8 Liaoning Huishan Dairy Holdings Co., Ltd.
17.3.9 Shanxi Gucheng Dairy Co., Ltd.
17.3.10 VV Dairy Co., Ltd.
 
MAP CONTENTS
Map 1, Distribution of Raw Milk Sources in China
Map 2, Distribution of Liquid Milk Consumption in China
Map 3, China Regional Division
Map 4, Main UHT Milk Brands of Different Regions in China
Map 5, Distribution of UHT Milk Consuming Volume in China, 2005&2014
Map 6, Dairy Producing Enterprises of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
Map 7, Dairy Producing Enterprises of Inner Mongolia Yili Dairy (Group) Co., Ltd.
Map 8, Dairy Producing Enterprises of Shanghai Bright Dairy Co., Ltd.
Map 9, Farms of Shanghai Bright Holstan Breeding Co., Ltd.
Map 10, Farms of Shanghai Dairy Group Co., Ltd.
Map 11, Dairy Producing Enterprises of Beijing Sanyuan Food Co., Ltd.
Map 12, Farms of Inner Beijing Sanyuan Lvhe-Dairy Cattle Center
Map 13, Dairy Producing Enterprises of Heilongjiang Wondersun Dairy Co., Ltd.
Map 14, Dairy Producing Enterprises of New Hope Dairy Co., Ltd.
Map 15, Farms of Inner Liaoning Huishan Holding Group
Map 16, Dairy Producing Enterprises of VV Dairy Co., Ltd.
 
FIGURE CONTENTS
Figure 1, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-1990
Figure 2, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2000
Figure 3, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2011
Figure 4, Structure of Dairy Consumer Group in China, 1970-1990
Figure 5, Per Capita Dairy Consumption of Urban Residents by Income (1990, 1995 and 2000)
Figure 6, Structure of Dairy Consumer Group in China, 2000-2014
Figure 7, Per Capita Foods Consumption of China’s Urban and Rural Residents, 1990
Figure 8, Per Capita Foods Consumption of China’s Urban and Rural Residents, 2000
Figure 9, Per Capita Foods Consumption of China’s Urban and Rural Residents, 2014
Figure 10, Dairy Products Categories and Their Subdivided Products in China
Figure 11, Change of UHT Milk Covers of Liquid Milk Market Share in China, 2000-2014
Figure 12, Change of Consumption Volumes of Liquid Milk & UHT Milk in China, 2001-2014
Figure 13, Change of Consumption Volumes of Pasteurized Milk in China, 2001-2014
Figure 14, Change of Consumption Volumes of Yogurt in China, 2001-2014
Figure 15, Change of Consumption Volumes of Milk Powder in China, 2001-2014
Figure 16, Change of Consumption Volumes of Cheese in China, 2001-2014
Figure 17, Change of Consumption Volumes of Whey Powder in China, 2001-2014
Figure 18, Forecast on Consumption Volumes of Liquid Milk & UHT Milk in China, 2015-2020
Figure 19, Forecast on Consumption Volumes of Pasteurized Milk in China, 2015-2020
Figure 20, Forecast on Consumption Volumes of Yogurt in China, 2015-2020
Figure 21, Forecast on Consumption Volumes of Milk Powder in China, 2015-2020
Figure 22, Forecast on Consumption Volumes of Cheese in China, 2015-2020
Figure 23, Forecast on Consumption Volumes of Whey Powder in China, 2015-2020
Figure 24, Categories and Difference of Liquid Milk in China
Figure 25, Change of Consumption Volumes of UHT Milk & Pasteurized Milk in China, 2001-2014
Figure 26, Changes of Dairy Products Categories Consumed in China
Figure 27, China’s UHT Milk & Pasteurized Milk Market Share of Different Packaging Types in Large City
Figure 28, Main Sales Models for Liquid Milk Products in China
Figure 29, Market Share of Different Sales Channels for Liquid Milk in China
Figure 30, Different Market Price of Different Packaging Types for UHT Milk & Pasteurized Milk in China, 2009-2014
Figure 31, Market Share of Formula Milk Powder for Different Consumer Groups in China
Figure 32, Market Share of Different Sales Channels for Liquid Milk & Milk Powder in China
Figure 33, Change of Market Price of UHT Milk & Milk Powder in China, 2009-2014
Figure 34, Market Share of Different Sales Channels for Liquid Soymilk & Soymilk Powder in China
Figure 35, Influencing Factors on UHT Milk Consumption in China
Figure 36, Milk Output of Different Farming Sizes in China, 2014
Figure 37, Main Delivery Mode of Raw Milk in China
Figure 38, Per Capita Dairy Consumption of China’s Urban Residents by Income, 1995-2014
Figure 39, Key Driver of UHT Milk Demand Increase in China
Figure 40, Consumer Proportion for 1-2 Brands in Beijing, Shanghai and Other Areas
Figure 41, Per Capita Fresh Milk Consumption of Residents by Province in China, 2014
Figure 42, UHT Milk Consumption Volume of Different Regions in China, 2014
Figure 43, Consumer Groups of Different UHT Milk Packaging Types by Age in China
Figure 44, Market Share of Different UHT Milk Packaging Volume in China
Figure 45, Market Share of Different Liquid Milk Product Mix in China (2005&2014)
Figure 46, China’s UHT Milk Import Volume by Original Country, 2014
Figure 47, Main Sales Channel of Import UHT Milk in China
Figure 48, China’s UHT Milk Import & Export Price (CIF), 2004-2014
Figure 49, Raw Milk Sources of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
Figure 50, Sales Revenue by Product Category of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
Figure 51, Raw Milk Sources of Inner Mongolia Yili Dairy (Group) Co., Ltd.
Figure 52, Sales Revenue by Region & Product Category of Inner Mongolia Yili Dairy Co., Ltd.
Figure 53, Sales Revenue by Region & Product Category of Shanghai Dairy Group Co., Ltd.
Figure 54, Sales Revenue by Region & Product Category of Beijing Sanyuan Food Co., Ltd.
 
ATTACHED TABLES
Table 1, Change of Dairy Consumer Group of China’s Urban and Rural Residents
Table 2, Market Share of China’s Milk Powder by Variety, 2004-2014
Table 3, Changes of Main Dairy Product Categories Consumed by Urban and Rural Residents
Table 4, Main Packaging Types & Difference of UHT Milk and Pasteurized Milk
Table 5, Consumer Areas & Groups of UHT Milk and Pasteurized Milk
Table 6, Consumer Groups & Habit of UHT Milk and Pasteurized Milk
Table 7, Characteristic of Main Sales Models for Liquid Milk Products in China
Table 8, Consuming Convenience of UHT Milk and Pasteurized Milk in Different Area
Table 9, Packaging Types & Difference of UHT Milk and Milk Powder
Table 10, Consumer Areas & Groups of UHT Milk and Milk Powder
Table 11, Consumer Groups & Habit of UHT Milk and Milk Powder
Table 12, Consuming Convenience of UHT Milk & Milk Powder in Different Areas
Table 13, Differences Between Soymilk Industry and Dairy Industry in China
Table 14, Packaging Types & Difference of UHT Milk, Liquid Soymilk & Soymilk Powder
Table 15, Consumer Areas & Groups of UHT Milk, Liquid Soymilk & Soymilk Powder
Table 16, Consumer Groups & Habit of UHT Milk, Liquid Soymilk & Soymilk Powder
Table 17, Consuming Convenience of Liquid Soymilk & Soymilk Powder in Different Area
Table 18, Compare Market Price of UHT Milk, Soymilk & Milk Powder in China
Table 19, Influencing Factors on UHT Milk Consumption of Urban & Rural Area in China
Table 20, Raw Milk Sources Construction, Economic Situation and Characteristics of Dairy Consumption in Different Regions in China
Table 21, Differences of UHT Milk Consuming Habit in Different Regions in China
Table 22, Main UHT Milk Brands of Different Regions in China
Table 23, Differences in Dairy Consuming Proportion of China’s Urban & Rural Residents
Table 24, UHT Milk Consumption in Urban and Rural Areas in Northeast China
Table 25, UHT Milk Consumption in Urban and Rural Areas in North China
Table 26, UHT Milk Consumption in Urban and Rural Areas in East China
Table 27, UHT Milk Consumption in Urban and Rural Areas in South China
Table 28, UHT Milk Consumption in Urban and Rural Areas in Central China
Table 29, UHT Milk Consumption in Urban and Rural Areas in Southwest China
Table 30, UHT Milk Consumption in Urban and Rural Areas in Northwest China
Table 31, Packaging Types of UHT Milk in China
Table 32, Advantages and Disadvantages of Different Packaging Types of UHT Milk in China
Table 33, Market Shares of Different UHT Milk Package in China’s Urban & Rural Areas
Table 34, Main Product Brands in China’s Top-end UHT Milk Market
Table 35, Change of Market Share of Different UHT Milk Packaging Types in China, 2005&2014
Table 36, Change of UHT Milk Consumption of China’s Urban & Rural Area, 2005&2014
Table 37, Main Imported UHT Milk Brands & Sales Channel in China
Table 38, Compare to Foreign & Domestic Brands Price of Top-end UHT Milk in China
Table39, Advantages and Disadvantages Analysis on Foreign & Domestic UHT Milk in China
Table 40, Top 10 UHT Milk Producers in China and Their Market Share
Table 41, Production of Key Products of Mengniu, 2012-2015
Table 42, Production of Key Products of Yili, 2012-2015
Table 43, Production of Key Products of Bright Dairy, 2012-2015
Table 44, Production of Key Products of Sanyuan, 2012-2015
Table 45, Production of Key Products of Wondersun Dairy, 2012-2015
Table 41, Production of Key Products of New-Hope, 2012-2015
Table 42, Production of Key Products of YinQiao, 2012-2015
Table 43, Production of Key Products of Huishan, 2012-2015
Table 44, Production of Key Products of Gucheng, 2012-2015
Table 45, Production of Key Products of VV Dairy, 2012-2015
Attached Table 1, Forecast of Raw Milk Supply-Demand Balance in China
Attached Table 2, China Non-Fermented Liquid Milk Import Prices by Source Country
Attached Table 3, Top 30 Domestic Trading (logistics) Companies in Import of UHT