China Broiler Industry Research and Investment Analysis Report (2017-2018)

By CnAgri 2017-12-07 10:08:37 Print Tel:861064402035 Email: [email protected]

Price: 28000(English Version) 18000(Chinese Version)

China Broiler Industry Research

Brief Introduction:

Based on continuous accumulation of data, persistent tracking on industrial changes and in-depth researches for more than 20 years, BOABC will provide you with a valuable analysis report on broiler industry and investment.

Basic Information:

(1) The prosperity of white broiler industry declines, and breeder link suffers heavy losses in 2017. Affected by H7N9 epidemic situation, terminal market consumption and national environmental protection policy, the prices of white broiler and relevant products fluctuate sharply in 2017, raising link keeps profitable benefiting from the decline in feed prices, but breeder link suffers heavy losses. From the perspective of the performances of enterprises in the first three quarters, MINHE and Yisheng respectively suffered losses of 289 million yuan and 185 million yuan; the net profit of Sunner Development and Xiantan respectively was 95 million yuan and 65 million yuan, decreasing 81% and 63% from the same period last year. (2) The degree of scale raising of white broiler continues to rise, and the concentration rate of slaughtering enterprises is high. With the rising of labor cost, the increase of environmental protection requirements and the changes in consumption mode, the degree of scale raising of broilers further increases, and the slaughter of standardized farms with annual production of more than 100,000 birds account for about 40% of the total national slaughter in 2017. Broiler industry is the most matured industry with highest organization and scale degree in China’s animal husbandry, and has many large-scale enterprises, and top ten enterprises totally contribute to more than half of slaughtering volume of white broilers. (3) White broiler enterprises successively increase investment in terminal. White broiler capacity has limited growth space, and new increased infrastructure investment projects are less. Large-scale enterprises successively increase investment in terminal and invest food processing and central kitchen projects. Sunner Development Group extends industrial chain to terminal consumption market and expands food and catering businesses which mainly include several first-level subsidiaries such as Sunner Food, Risheng Food, Fengsheng Vegetable, Lemeilong Catering Management, etc., and their businesses cover chicken food deep processing, catering chain store, bean products processing and others. CP Group invests 1.7 billion yuan in Yiwu to build central kitchen with a daily production scale of 500,000 special packed meals and meat products deep processing project with annual production capacity of 90,000 tons meat products. (4) Yellow broiler raising suffered heavy losses in the first half of 2017, and the situation turned better somewhat in the second half of 2017; enterprises speed up expansion of iced fresh chicken market. Under the influence of many factors such as H7N9 in the first half of 2017, the distribution channel of live poultry was blocked across the country, and yellow broiler industry suffered heavy losses. According to primary estimates, yellow broiler raising industry suffered a loss of more than 5 billion yuan in the first half of 2017, which made the whole industry faced with development crisis. In the longer-term, yellow broiler enterprises should change profit model, perfect whole-course cold chain control and broaden marketing channel. As a leading enterprise in yellow broiler industry, WENS Group gradually makes transformation to a whole industrial chain business integrating production, slaughtering, deep processing and selling by investing in poultry slaughtering projects. The report will make in-depth research on the development trend of domestic broiler industry and the operation models of major enterprises and conclude the investment trends of domestic enterprises and capital to assist enterprises, capital and insiders to grasp the moving tendency and investment opportunities and determine suitable development mode and resources needing integration.

Table of Contents:

Part One Analysis and forecast of global broiler market
1.1 Changes in global broiler production and regional distribution: slowdown in production and high concentration ratio of production
1.1.1 Position of chicken in meats
1.1.2 Growth in global chicken production slows down
1.1.3 Higher concentration ratio of global chicken production
1.1.4 Forecast on future chicken production changes
1.2 Import and export trade of global chicken: Brazil and the US dominate export market
1.2.1 Changes in global export volume and export price of chicken
1.2.2 Concentration ratio of chicken exporting countries and changes in export volume of main exporting enterprises
1.2.3 Concentration ratio of chicken importing countries and changes in import volume of main importing countries
1.2.4 Forecast on changes in future chicken import and export trade
1.3 Global chicken consumption: there is great diffrence among different regions
1.3.1 Changes in chicken consumption of different regions and countries
1.3.2 Forecast on global chicken consumption changes
1.4 International comparision of white broiler industry
1.4.1 Production cost
1.4.2 Concentration ratio
1.4.3 Enterprise scale
1.5 International large-scale broiler enterprises
1.5.1 Tyson
1.5.1.1 Production capacity and layout
1.5.1.2 Business model
 
Part Two Analysis and forecast of China’s broiler industry
2.1 Position of chicken in meats market in China: chicken consumption accounts for about 15% of meats consumption
2.2 China chicken consumption research: the consumption channel is greatly changed among different chickens
2.2.1 Changes in chicken consumption
2.2.2 Consumption channel
2.3 China chicken supply research: chicken supply fluctuates periodically
2.3.1 Changes in chicken supply
2.3.2 Main varieties and production
2.4 China’s chicken trade; imported products mainly come from Brazil, and domestic products are exported to Hong Kong and Macao
2.4.1 Import volume and source countries
2.4.2 Export volume and destinations
2.4.3 Anti-dumping and other policies
2.5 China chicken supply and demand balance sheet
 
Part Three Analysis of China’s white broiler industrial chain
3.1 Breeder raising link: surplus capacity and seious losses
3.1.1 Policies and regulations
3.1.2 Import volume of GP breeders
3.1.3 Inventory (GP and parental breeders)
3.1.4 Market size, cost and profit (GP and parental breeders)
3.1.5 Concentration ratio (GP and parental breeders)
3.1.6 Development trend
3.2 Broiler raising link: slaughter declines and broiler raising maintains profitable
3.2.1 Policies and regulations
3.2.2 Slaughter
3.2.3 Market size, cost and profit
3.2.4 Concentration ratio
3.2.5 Development trend
3.3 Broiler slaughtering and processing link: decreasing operation rate and low profit
3.3.1 Policies and regulations
3.3.2 Slaughtering capacity
3.3.3 Regional distribution
3.3.4 Market size, cost and profit
3.3.5 Concentration ratio
3.3.6 Development trend
3.4 Criculation link of chicken: wholesale market is the mainbody of circulation
3.4.1 Policies and regulations
3.4.2 Circulation channel
3.4.3 Market size, cost and profit
3.4.4 Development trend
 
Part Four Analysis of China’s yellow broiler industrial chain
4.1 Breeder raising link
4.1.1 Inventory (GP and parental breeders)
4.1.2 Concentration ratio (GP and parental breeders)
4.1.3 Development trend
4.2 Broiler raising link: slaughter declines
4.2.1 Slaughter
4.2.2 Market size, cost and profit
4.2.3 Concentration ratio
4.2.4 Development trend
4.3 Broiler slaughtering and processing link: operation rate increases significantly
4.3.1 Policies and regulations
4.3.2 Slaughtering capacity
4.3.3 Regional distribution
4.3.4 Market size, cost and profit
4.3.5 Concentration ratio
4.3.6 Development trend
4.4 Circulation link of chicken: farm produce fair is the mainbody of circulation
4.4.1 Policies and regulations
4.4.2 Circulation channel
4.4.3 Market size, cost and profit
4.4.4 Development trend
 
Part Five Analysis of China’s key broiler enterprises
5.1 Wens Group
5.1.1 Basic profile
5.1.2 Business model
5.1.3 Key competitive factors
5.1.4 Investment trend
5.1.5 Analysis of operation situation
5.2 Yisheng
5.3 MINHE
5.4 Sunner Development
5.5 Wellhope
5.6 New Hope Liuhe
5.7 CP Group
5.8 Xiantan
5.9 Dadi Animal Husbandry
5.10 Hebei Meikeduo Foods Group
5.11 Xiangjia Animal Husbandry
5.12 Chunmao Group
5.13 Chuanwei Chicken
 
Part Six Analysis of investment in China’s broiler industry
6.1 Comprehensive analysis of investment projects in China’s broiler industry in 2017: including investment enterprises, investment pattern, investment district and amount of investment
6.2 Analysis of investment prospect of China’s broiler industrial chain
 
 
Figure contents
Figure 1.1 Global chicken production
Figure 1.2 Chicken productions of global main producing countries
Figure 1.3 Global chicken export volume
Figure 1.4 Main chicken exporting countries and their export volume
Figure 1.5 Main chicken importing countries and their import volume
Figure 1.6 Global chicken consumption
Figure 1.7 Tyson chicken production layout
Figure 1.8 Tyson broiler business model
Figure 2.1 Consumption proportions of various meats in China
Figure 2.2 Changes in China’s chicken consumption
Figure 2.3 China chicken consumption structure
Figure 2.4 Changes in China’s chicken supply
Figure 2.5 China’s slaughter of broilers
Figure 2.6 China’s broiler inventory structure
Figure 2.7 Scale structure of broiler raising in China
Figure 2.8 Degree of standardized scale raising of broiler in China
Figure 2.9 Distribution of white broiler producing regions
Figure 2.10 Distribution of yellow broiler producing regions
Figure 2.11 China’s import volume of chicken products
Figure 2.12 Import structure of China’s chicken products
Figure 2.13 China’s export volume of chicken products
Figure 2.14 Export structure of China’s chicken products
Figure 3.1 China’s inventory of GP white broiler breeders under production
Figure 3.2 China’s inventory of parental white broiler breeders under production
Figure 3.3 Concentration ratio of GP white broiler breeder enterprises in China
Figure 3.4 Concentration ratio of parental white broiler breeder enterprises in China
Figure 3.5 China’s slaughter of white broilers
Figure 3.6 White broiler raising benefit in China
Figure 3.7 Concentration ratio of white broiler raising enterprises in China
Figure 3.8 Circulation channel of chicken in China
Figure 4.1 China’s inventory of GP yellow broiler breeders under production
Figure 4.2 China’s inventory of parental yellow broiler breeders under production
Figure 4.3 Concentration ratio of GP yellow broiler breeder enterprises in China
Figure 4.4 Concentration ratio of parental yellow broiler breeder enterprises in China
Figure 4.5 China’s slaughter of yellow broilers
Figure 4.6 Yellow broiler raising benefit in China
Figure 4.7 Concentration ratio of yellow broiler raising enterprises in China
Figure 4.8 Yellow broiler slaughtering benefit in China
Figure 4.9 Circulation channel of chicken in China
Figure 5.1 Broiler slaughter of Wens Group
Figure 5.2 Wens’ Business model of broilers
Figure 5.3 Wens’ operation situation of broilers
Figure 5.4 Yisheng’s sales volume of chicks
Figure 5.5 Yisheng’s business model
Figure 5.6 Yisheng’s operation situation
Figure 5.7 MINHE’s sales volume of chicks
Figure 5.8 MINHE’s business model
Figure 5.9 MINHE’s operation situation
Figure 5.10 Sunner Development’s slaughtering volume of broilers
Figure 5.11 Sunner Development’s business model
Figure 5.12 Sunner Development’s operation situation
Figure 5.13 Wellhope’s slaughtering volume of broilers
Figure 5.14 Wellhope’s business model
Figure 5.15 Wellhope’s operation situation
Figure 5.16 New Hope Liuhe’s slaughtering volume of broilers
Figure 5.17 New Hope Liuhe’s business model
Figure 5.18 New Hope Liuhe’s operation situation
Figure 5.19 Xiantan’s slaughtering volume of broilers
Figure 5.20 Xiantan’s business model
Figure 5.21 Xiantan’s operation situation
Figure 5.22 Dadi’s slaughtering volume of broilers
Figure 5.23 Dadi’s business model
Figure 5.24 Dadi’s operation situation
Figure 5.25 Meikeduo’s slaughtering volume of broilers
Figure 5.26 Meikeduo’s business model
Figure 5.27 Meikeduo’s operation situation
Figure 5.28 Xiangjia Animal Husbandry’s slaughter of broilers
Figure 5.29 Xiangjia Animal Husbandry’s business model
Figure 5.30 Xiangjia Animal Husbandry’s operation situation
Figure 5.31 Chunmao’s slaughter of broilers
Figure 5.32 Chunmao’s business model
Figure 5.33 Chunmao’s operation situation
Figure 5.34 Chuanwei’s slaughter of broilers
Figure 5.35 Chuanwei’s business model
Figure 5.36 Chuanwei’s operation situation
 
Table contents
Table 2.1 China chicken supply and demand balance sheet
Table 3.1 Relevant policies for raising breeders
Table 3.2 Relevant policies for raising broilers
Table 3.3 Relevant policies for slaughtering broilers
Table 3.4 Categories and prices of chicken cut products
Table 6.1 Summary of investment projects of China’s broiler industry in 2017
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