China Broiler Industry Research and Investment Analysis Report (2017-2018)

By CnAgri 2017-12-07 10:08:37 Print Tel:861064402118-822 Email:

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Brief Introduction:

Based on continuous accumulation of data, persistent tracking on industrial changes and in-depth researches for more than 20 years, BOABC will provide you with a valuable analysis report on broiler industry and investment. (1) The prosperity of white broiler industry declines, and breeder link suffers heavy losses in 2017. Affected by H7N9 epidemic situation, terminal market consumption and national environmental protection policy, the prices of white broiler and relevant products fluctuate sharply in 2017, raising link keeps profitable benefiting from the decline in feed prices, but breeder link suffers heavy losses. From the perspective of the performances of enterprises in 2017, MINHE and Yisheng respectively suffered losses of 280 million yuan and 330 million yuan; the net profit of Sunner Development and Xiantan respectively was 310 million yuan and 190 million yuan, decreasing 54% and 59% from the same period last year. (2) The degree of scale raising of white broiler continues to rise, and the concentration rate of slaughtering enterprises is high. With the rising of labor cost, the increase of environmental protection requirements and the changes in consumption mode, the degree of scale raising of broilers further increases, and the slaughter of standardized farms with annual production of more than 100,000 birds account for about 40% of the total national slaughter in 2017. Broiler industry is the most matured industry with highest organization and scale degree in China’s animal husbandry, and has many large-scale enterprises, and top ten enterprises totally contribute to more than half of slaughtering volume of white broilers. (3) White broiler enterprises successively increase investment in terminal. White broiler capacity has limited growth space, and new increased infrastructure investment projects are less. Large-scale enterprises successively increase investment in terminal and invest food processing and central kitchen projects. Sunner Development Group extends industrial chain to terminal consumption market and expands food and catering businesses which mainly include several first-level subsidiaries such as Sunner Food, Risheng Food, Fengsheng Vegetable, Lemeilong Catering Management, etc., and their businesses cover chicken food deep processing, catering chain store, bean products processing and others. CP Group invests 1.7 billion yuan in Yiwu to build central kitchen with a daily production scale of 500,000 special packed meals and meat products deep processing project with annual production capacity of 90,000 tons meat products. (4) Yellow broiler raising suffered heavy losses in the first half of 2017, and the situation turned better somewhat in the second half of 2017; enterprises speed up expansion of iced fresh chicken market. Under the influence of many factors such as H7N9 in the first half of 2017, the distribution channel of live poultry was blocked across the country, and yellow broiler industry suffered heavy losses. According to primary estimates, yellow broiler raising industry suffered a loss of more than 5 billion yuan in the first half of 2017, which made the whole industry faced with development crisis. In the longer-term, yellow broiler enterprises should change profit model, perfect whole-course cold chain control and broaden marketing channel. As a leading enterprise in yellow broiler industry, WENS Group gradually makes transformation to a whole industrial chain business integrating production, slaughtering, deep processing and selling by investing in poultry slaughtering projects. The report will make in-depth research on the development trend of domestic broiler industry and the operation models of major enterprises and conclude the investment trends of domestic enterprises and capital to assist enterprises, capital and insiders to grasp the moving tendency and investment opportunities and determine suitable development mode and resources needing integration.

Table of Contents:

Part One Analysis and Forecast of Global Broiler Market
1.1 Changes in Global Broiler Production and Regional Distribution: Slowdown in Production and High Concentration ratio of Production
1.1.1 Position of Chicken in Meats
1.1.2 Growth in Global chicken production Slowed Down
1.1.3 Higher Concentration Ratio of Global Chicken Production
1.1.4 Forecast on Future Chicken Production Changes
1.2 Import and Export Trade of Global Chicken: Brazil and the US Dominate Export Market
1.2.1 Global Chicken Exports Continued to Grow
1.2.2 High Concentration of Chicken Exporters
1.2.3 Chicken Importing Countries Were Relatively Decentralized
1.2.4 Forecast on Changes in Future Chicken Import and Export Trade
1.3 Global Chicken Consumption: Slow Growth
1.3.1 The US, China and the EU Are the World’s Largest Chicken Consumers
1.3.2 Global Chicken Consumption Grew Slowly
1.4 International Comparison of White Broiler Industry
1.4.1 The Costs of Broiler Farming in China were about 30% Higher Than That in the US and Brazil
1.4.2 The Concentration of Broiler Companies in the US and Brazil Was Much Higher Than That in China
1.4.3 Great Differences of Industry Development Model and Farming Scale of Enterprises among the US, Brazil and China
1.5 International Large-scale Broiler Enterprise: Tyson
Part Two Analysis and Forecast of China’s Broiler Industry
2.1 China’s Chicken Production Decreased More Than 6% in 2017
2.1.1 The Slaughter of White Broiler and Yellow Broiler Respectively Was About 4.0 Billion Birds
2.1.2 The Proportion of Standardized Farming of Broilers Continued to Rise
2.2 China Chicken Consumption
2.2.1 China Chicken Consumption Accounted for about 14% of Meat Consumption
2.2.2 Low Per Capita Chicken Consumption with Great Growth Potential
2.2.3 Consumption Channels Were Dominated by Outdoor Consumption and Household Consumption
2.3 China’s Chicken Trade
2.3.1 Anti-dumping and Other Policies
2.3.2 Decrease in Import Volume and Increase in Import Price
2.3.3 Chicken and Entrails Imported from Brazil Accounted for 85% of the Total Import Volume
2.3.4 Cumulative Import Volume of Top 10 Chicken Importing Companies Accounted for 45.32% of China’s Total Imports of Chicken and Entrails
2.4 Chicken Export in China
2.4.1 Export Policies
2.4.2 Slight Growth in Export Volume and Small Decrease in Export Price
2.4.3 Entire Chicken (fresh or chilled) and Other Frozen Chicken Pieces Are the Main Products of Exports in China
2.4.4 Hong Kong Was the Largest Export Destination of Chicken and Entrails Originating in the mainland of China
2.4.5 The Export Volume of TOP10 Companies Accounted for 51.32% of Total Chicken Exports of the Mainland of China
2.5 China Chicken Supply and Demand Balance Sheet
Part Three Analysis of China’s White Broiler Industrial Chain
3.1 Breeder Raising Link: Surplus Capacity and Serious Losses
3.1.1 Policies and Regulations
3.1.2 The Introduction of GP Breeders Decreased for 4 Consecutive Years
3.1.3 Inventory of (GP and Parental breeders) Basically Remained at the Level of Previous Year
3.1.4 The Farming of GP breeders Broke Even, While the Rearing of Commercial Broilers Suffered Heavy Losses
3.1.5 High Concentration (GP and Parental)
3.1.6 Development Trend
3.2 Broiler Raising Link: Slaughter Declines and Broiler Raising Maintains Profitable
3.2.1 Policies and Regulations
3.2.2 A Decrease of 4.5% in Slaughter
3.2.3 Profit of Raising White Broilers Averaged RMB0.95/Bird
3.2.4 High Concentration
3.2.5 Farming Modes Are Varied with “Company + Farmer” Model Accounting for 45%
3.2.6 Development Trend
3.3 Broiler Slaughtering and Processing Link: Decreasing Operation Rate and Low Profit
3.3.1 Policies and Regulations
3.3.2 Slaughtering Capacity and Distribution
3.3.3 The Profit of Slaughtering White Broiler Was 0.2yuna/bird, down 0.15yuan/bird from the year before
3.3.4 Slaughtering Capacity of Enterprises with Annual Capacity of over 10 Million Birds Accounted for Nearly 71% of National Broiler Slaughter
3.3.5 Development Trend
3.4 Circulation Link of Chicken: Wholesale Market Was the Main Body of Circulation
3.4.1 Policies and Regulations
3.4.2 As the Main Channel, Wholesale Market Accounted for 52% of the Total Circulation of Chicken
3.4.3 Market Size and Profit
3.4.4 Development Trend
Part Four Analysis of China’s Yellow Broiler Industrial Chain
4.1 Breeder Raising Link
4.1.1 Inventory (GP and parental breeders) Will Continue to Decrease Slightly
4.1.2 High Concentration (GP Breeders and Parental Breeders)
4.1.3 Development Trend
4.2 Broiler Raising Link: Slaughter Declined
4.2.1 Decrease in Slaughter
4.2.2 Market Size, Cost and Profit
4.2.3 Lower Concentration
4.2.4 Development Trend
4.3 Broiler Slaughtering and Processing Link: Operation Rate Increases Significantly
4.3.1 Slaughtering Capacity and Regional distribution
4.3.2 Market Size and Profit
4.3.3 Concentration Ratio
4.3.4 Development Trend
4.4 Circulation Link of Chicken: Farm Produce Fair Was the Main Body of Circulation
4.4.1 Policies and Regulations
4.4.2 Circulation Channel
4.4.3 Market Size and Profit
4.4.4 Development Trend
Part Five Analysis of China’s Key Broiler Enterprises
5.1 Wens Group
5.1.1 Basic Profile
5.1.2 Business Model
5.1.3 Key Competitive Factors
5.1.4 Investment Trend
5.1.5 Analysis of Operation Situation
5.2 New Hope Liuhe
5.2.1 Basic Profile
5.2.2 Business model
5.2.3 Key Competitive Factors
5.2.4 Investment Trend
5.2.5 Analysis of Operation Situation
5.3 Sunner Development
5.3.1 Basic Profile
5.3.2 Business Model
5.3.3 Key Competitive Factors
5.3.4 Investment Trend
5.3.5 Analysis of Operation Situation
5.4 Wellhope
5.4.1 Basic profile
5.4.2 Business model
5.4.3 Key Competitive Factors
5.4.4 Investment Trend
5.4.5 Analysis of Operation Situation
5.5 Shandong Yisheng Livestock and Poultry Breeding Co., Ltd.
5.5.1 Basic Profile
5.5.2 Business Model
5.5.3 Key Competitive Factors
5.5.4 Investment Trend
5.5.5 Analysis of Operation Situation
5.6 Shandong Minhe Animal Husbandry Co., Ltd.
5.6.1 Basic Profile
5.6.2 Business Model
5.6.3 Key Competitive Factors
5.6.4 Investment Trend
5.6.5 Analysis of Operation Situation
5.7 Xiantan Co., Ltd.
5.7.1 Basic Profile
5.7.2 Business Model
5.7.3 Key Competitive Factors
5.7.4 Analysis of Operating Conditions
5.8 Dadi Animal Husbandry
5.8.1 Basic profile
5.8.2 Business Model
5.8.3 Key Competitive Factors
5.8.4 Investment Trend
5.8.5 Analysis of operation situation
5.9 Hebei Meikeduo Foods Group
5.9.1 Basic profile
5.9.2 Business Model
5.9.3 Key Competitive Factors
5.9.4 Analysis of Operation Situation
5.10 Xiangjia Animal Husbandry
5.10.1 Basic profile
5.10.2 Business Model
5.10.3 Key Competitive Factors
5.10.4 Investment Trend
5.10.5 Analysis of Operation Situation
5.11 Guangxi Chunmao Investment Co., Ltd.
5.11.1 Basic profile
5.11.2 Business Model
5.11.3 Key Competitive Factors
5.11.4 Investment Trend
5.11.5 Analysis of Operation Situation
5.12 Chuanwei Chicken
5.12.1 Basic profile
5.12.2 Business Model
5.12.3 Key Competitive Factors
5.12.4 Investment trend
5.12.5 Analysis of operation situation
Part Six Analysis of investment in China’s broiler industry
6.1 Comprehensive analysis of investment projects in China’s broiler industry in 2017
6.2 Analysis of Investment Prospect of China’s Broiler Industrial Chain
List of Figures
Figure 1.1 Global Chicken Production, 2010-2017
Figure 1.2 Chicken productions of global main producing countries
Figure 1.3 Global Chicken Export Volume
Figure 1.4 Global Chicken Export Distribution, 2017
Figure 1.5 Change Trends in Export Volume of Major Exporting Countries in the World, 2010-2017
Figure 1.6 Global Chicken Import Distribution, 2017
Figure 1.7 Changes in Chicken Consumption in Different Countries and Regions, 2010-2017
Figure1.8, Global Chicken Consumption, 2010-2017
Figure1.9 Concentration of Top 4 Broiler Enterprises in Brazil
Figure1.10 Concentration of Top 6 Broiler Enterprises in the US
Figure1.11 Concentration of Top 10 Broiler Enterprises in China
Figure 2.1 Changes in Broiler Slaughter and Chicken Supply in China
Figure2.2 Broiler Slaughter Structure in China
Figure2.3 Scale Structure of Broiler Farming in China
Figure2.4 Degree of Standardized Scale Farming of Broilers in China
Figure2.5 Consumption Proportions of Various Meats in China
Figure2.6 Changes in Per Capita Chicken Consumption in China and other Major Countries
Figure2.7 Chicken Consumption Structure in China
Figure2.8 Import Volume and Import Price of Chicken Products in China
Figure2.9 Export Volume and Export Price of China’s Chicken Products
Figure2.10 Export Destinations of China’s Chicken and their Proportions
Figure3.1 Changes in Introduction of GP Breeders, 2010-2017
Figure3.2 Changes in Inventory of GP Breeders and Parental Breeders in Production, 2010-2017
Figure3.3 Structure of GP Breeder Enterprises in 2017
Figure3.4 Changes in Slaughter of White Broilers in China, 2010-2017
Figure3.5 Slaughter Distribution of Commercial White Broilers in China by Provinces
Figure3.6 Changes in Price of White Broilers, 2012-2017
Figure3.7 Changes in Broiler Raising Profit in China, 2010-2017
Figure3.8 Structure of Commercial White Broiler Enterprises in 2017
Figure3.9 Ex-factory Prices of Chicken Legs and Chicken Breast
Figure3.10 Structure of White Chicken Circulation Channels
Figure4.1 Changes in Inventory of GP Yellow Breeders and Parental Yellow Breeders, 2011-2017
Figure 4.2 Structure of Yellow Broiler Breeder Enterprises in 2017
Figure 4.3 Changes in Slaughter of Yellow Broilers in China, 2010-2017
Figure4.4 Distribution of Slaughter of Commercial Yellow Broilers by Provinces
Figure4.5 Price Trend of Live Yellow Broilers, 2015-2017
Figure4.6 Changes in Yellow Broiler Farming Profit in China, 2015-2017
Figure 4.7 Structure of Commercial Yellow Broiler Enterprises in 2017
Figure4.8 Yellow Broiler Circulation Channels
Figure5.1 Wens Group’s Broiler Industrial Chain
Figure5.2 Wens Group’s Slaughter and Price of Broilers
Figure5.3 Wens Group’s Operating Revenue and Gross Profit Rate of Broiler Business
Figure5.4 Business Structure of New Hope Liuhe
Figure5.5 Gross Revenue and Profit of New Hope Liuhe
Figure 5.6 Slaughter of Broilers
Figure 5.7 Sunner Development’s Business Model
Figure5.8 Slaughter Volume and Operating Revenue of Broilers of Sunner Development
Figure5.9 Business Structure of Wellhope
Figure5.10 Sales Regions of Wellhope
Figure5.11 Slaughter Volume of Broilers and Income from Slaughtering Business
Figure5.12 Revenue Structure of Yisheng
Figure5.13 Sales Volume of Chicks
Figure5.14 Operating Revenue and Net Profit Rate
Figure5.15 Revenue Structure of MINHE
Figure 5.16 MINHE’s Business Model
Figure 5.17 Sales Volume of Chicks
Figure5.18 Operating Revenue and Net Profit of MINHE
Figure5.19 Product Mix of Xiantan
Figure 5.20 Gross Operating Revenue and Net Profit of Xiantan
Figure5.21 Gross Revenue and Net Profit of Xiangjia Animal Husbandry
Figure 5.22 Revenue Structure of Guangxi Chunmao Investment Co., Ltd.
Figure5.23 Gross Revenue and Net Profit of Guangxi Chunmao Investment Co., Ltd.
Figure5.24 Gross Revenue and Slaughter of Chuanwei Chicken
List of Tables
Table1.1 Numbers of Factories in Each Link of Whole Broiler Industry Chain
Table2.1 Countries Signing Chicken Import Agreement with China
Table2.2 Changes in Imports of Chicken and Entrails by Countries (2013-2017)
Table2.3 China’s Top 10 Importing Enterprises of Chicken and Entrails and Their Market Shares, 2017
Table2.4 Export Structure of China’s Chicken Products
Table2.5 China’s Top 10 Exporting Enterprises of Chicken and Entrails and Their Market Shares in 2017
Table 2.6 China Chicken Supply and Demand Balance Sheet
Table5.1 Top 10 Shareholders of Wens and Their Shareholding Ratios
Table5.2 Top 10 Shareholders and Their Shareholding Ratios
Table5.3 Main Shareholders and Shareholding Ratios of Sunner Development
Table5.4 Top 10 Shareholders and Their Shareholding Ratios of Wellhope
Table5.5 Major Shareholders and Their Shareholding Ratios
Table5.6 Top 10 Shareholders and Their Shareholding Ratios
Table5.7 Top 10 Shareholders and Their Shareholding Ratios
Table5.8 Major Shareholders and Their Shareholding Ratios
Table5.9 Major Shareholders and Their Shareholding Ratios
Table5.10 Revenue Structure of Xiangjia Animal Husbandry
Table5.11 Major Shareholders and Their Shareholding Ratios
Table5.12 Major Shareholders and Their Shareholding Ratios of Guangxi Chunmao Investment Co., Ltd.
Table5.13 Major Shareholders and Their Shareholding Ratios
Table6.1 Major Investment Projects in China's Broiler Industry in 2017
Table6.2 Development Trend of Meat Poultry Industry and Assessment of Investment Attractiveness
Table6.3 Broiler Industry Investment Advice and Risks
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