Report on Development and Investment of China’s Broiler Industry（2018-2019）
By CnAgri 2019-01-21 16:02:30
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China’s Broiler Industry2018
Brief Introduction:
(1) In 2018, the slaughter of white broilers decreased by about 5%, and the feeding of breeder and broiler was highly profitable.
In 2018, China’s introduction of GP white broiler breeders remained low, and the inventory of parent breeders was lower than the normal level of 35 million sets. Due to the shortage of parent breeders, the prices of commercial chicks rose continuously, with the highest level of over 8 yuan/bird. Breeder rearing got rid of the predicament of loss, and achieved great growth in profits. The reduction in the supply of commercial chicks made broiler slaughter dropped to about 4.0 billion birds, a year-on-year decrease of 4.76%. The price of live broiler rose over 20% than 2017, and the rearing profit reached up to 3 yuan/bird, the highest level in a decade.
Great growths in the prices of chicks and live broilers made breeder enterprises and commercial broiler enterprises achieved profitability comprehensively. Breeder enterprises realized a year-on-year growth of over 50% in operating revenue, with a net profit rate of more than 10%. The operating revenue of commercial broiler enterprises increased by 10% from the previous year, while net profit more than tripled.
Table of Contents:
Industry Background
1.1 Changes in Global Broiler Production and Regional Distribution: Slowdown in Production and High Concentration ratio of Production
1.1.1 Position of Chicken in Meats
1.1.2 Growth in Global chicken production Slowed Down
1.1.3 Higher Concentration Ratio of Global Chicken Production
1.1.4 Forecast on Future Chicken Production Changes
1.2 Import and Export Trade of Global Chicken: Brazil and the US Dominate Export Market
1.2.1 Global Chicken Exports Continued to Grow
1.2.2 High Concentration of Chicken Exporters
1.2.3 Chicken Importing Countries Were Relatively Decentralized
1.2.4 Forecast on Changes in Future Chicken Import and Export Trade
1.3 Global Chicken Consumption: Slow Growth
1.3.1 The US, China and the EU Are the World’s Largest Chicken Consumers
1.3.2 Global Chicken Consumption Grew Slowly
1.4 International Comparison of White Broiler Industry
1.4.1 The Costs of Broiler Farming in China were about 30% Higher Than That in the US and Brazil
1.4.2 The Concentration of Broiler Companies in the US and Brazil Was Much Higher Than That in China
1.4.3 Great Differences of Industry Development Model and Farming Scale of Enterprises among the US, Brazil and China
1.5 International Large-scale Broiler Enterprise: Tyson
Part Two Analysis and Forecast of China’s Broiler Industry
2.1 China’s Chicken Production Decreased in 2018
2.1.1 The Slaughter of White Broiler Decreased, the Slaughter of Yellow Broiler Increased
2.1.2 The Proportion of Standardized Farming of Broilers Continued to Rise
2.2 China Chicken Consumption
2.2.1 China Chicken Consumption Accounted for about 14% of Meat Consumption
2.2.2 Low Per Capita Chicken Consumption with Great Growth Potential
2.2.3 Consumption Channels Were Dominated by Outdoor Consumption and Household Consumption
2.3 China’s Chicken Trade
2.3.1 Anti-dumping and Other Policies
2.3.2 Decrease in Import Volume
2.3.3 Imported chicken products were frozen chiken-dominated
2.3.4 Chicken and Entrails Imported from Brazil Accounted for 85% of the Total Import Volume
2.4 Chicken Export in China
2.4.1 Export Policies
2.4.2 Slight Growth in Export Volume
2.4.3 Structure of exported chicken products: the proportion of cooked chicken was higher than that of chilled and frozen chicken
2.4.4 Frozen and chilled chicken was mainly exported to Hong Kong, and cooked chicken was mainly exported to Japan
2.5 China Chicken Supply and Demand Balance Sheet
Part Three Analysis of China’s White Broiler Industrial Chain
3.1 Breeder Raising Link: turning losses into gains, achieving great growth in profit
3.1.1 Policies and Regulations
3.1.2 The Introduction of GP Breeders Remained Low
3.1.3 Inventory of GP breeders rebounded from a low level, and supply of parent breeders in production was insufficient.
3.1.4 Great growth in rearing benefit of breeders
3.1.5 High Concentration (GP and Parental)
3.1.6 Development Trend
3.2 Broiler Raising Link: decreased slaughter and High feeding benefit
3.2.1 Policies and Regulations
3.2.2 Decrease of 5% in Slaughter
3.2.3 Profit of Raising White Broilers Averaged RMB3/Bird
3.2.4 High Concentration
3.2.5 Farming Modes Are Varied with “Company + Farmer” Model Accounting for 45%
3.2.6 Development Trend
3.3 Broiler Slaughtering and Processing Link: Decreased Operation Rate and small loss
3.3.1 Policies and Regulations
3.3.2 Slaughtering Capacity and Distribution
3.3.3 Small Loss in Slaughtering of White Broiler
3.3.4 Slaughtering Capacity of Enterprises with Annual Capacity of over 10 Million Birds Accounted for Nearly 71% of National Broiler Slaughter
3.3.5 Development Trend
3.4 Circulation Link of Chicken: Wholesale Market Was the Main Body of Circulation
3.4.1 Policies and Regulations
3.4.2 Catering enterprises and food processing companies were the main circulation channels of chicken
3.4.3 Market Size and Profit
3.4.4 Development Trend
Part Four Analysis of China’s Yellow Broiler Industrial Chain
4.1 Breeder Raising Link
4.1.1 Inventory (GP and parental breeders) Increased Slightly
4.1.2 High Concentration (GP Breeders and Parental Breeders)
4.1.3 Development Trend
4.2 Broiler Raising Link: Slaughter INCREASED
4.2.1 Increased in Slaughter
4.2.2 Market Size, Cost and Profit
4.2.3 Lower Concentration
4.2.4 Development Trend
4.3 Broiler Slaughtering and Processing Link: Operation Rate Increases Significantly
4.3.1 Slaughtering Capacity and Regional distribution
4.3.2 Market Size and Profit
4.3.3 Concentration Ratio
4.3.4 Development Trend
4.4 Circulation Link of Chicken: Farm Produce Fair Was the Main Body of Circulation
4.4.1 Policies and Regulations
4.4.2 Circulation Channel
4.4.3 Market Size and Profit
4.4.4 Development Trend
Part Five Analysis of China’s Key Broiler Enterprises
5.1 Wens Group
5.1.1 Basic Profile
5.1.2 Business Model
5.1.3 Key Competitive Factors
5.1.4 Investment Trend
5.1.5 Analysis of Operation Situation
5.2 New Hope Liuhe
5.3 Sunner Development
5.4 Wellhope
5.5 Shandong Yisheng Livestock and Poultry Breeding Co., Ltd.
5.6 Shandong Minhe Animal Husbandry Co., Ltd.
5.7 Xiantan Co., Ltd.
5.8 Dadi Animal Husbandry
5.9 Hebei Meikeduo Foods Group6
5.10 Xiangjia Animal Husbandry
5.11 Guangxi Chunmao Investment Co., Ltd.
5.12 Chuanwei Chicken
5.13 Jiangsu Lihua
Part Six Analysis of investment in China’s broiler industry
6.1 Major Investment Projects in China's Broiler Industry in 2018
6.2 Analysis of investment characteristics of China’s broiler industry in 2018 (analysis of investors, investment areas, fields, scales, models, etc.)
6.3 Analysis of Investment Prospect of China’s Broiler Industrial Chain
6.3.1 Analysis of Investment Prospect of White Broiler Industrial Chain (Industry potential, superior areas, key links, good assets, and investment risks)
6.3.2 Analysis of Investment Prospect of Yellow Broiler Industrial Chain
List of Figures
Figure 1.1 Global Chicken Production, 2010-2018
Figure 1.2 Chicken productions of global main producing countries
Figure 1.3 Global Chicken Export Volume
Figure 1.4 Global Chicken Export Distribution, 2018
Figure 1.5 Change Trends in Export Volume of Major Exporting Countries in the World, 2010-2018
Figure 1.6 Global Chicken Import Distribution, 2018
Figure 1.7 Changes in Chicken Consumption in Different Countries and Regions, 2010-2018
Figure1.8, Global Chicken Consumption, 2010-2018
Figure1.9 Concentration of Top 4 Broiler Enterprises in Brazil
Figure1.10 Concentration of Top 6 Broiler Enterprises in the US
Figure1.11 Concentration of Top 10 Broiler Enterprises in China0
Figure 2.1 Changes in Broiler Slaughter and Chicken Supply in China
Figure2.2 Broiler Slaughter Structure in China
Figure2.3 Scale Structure of Broiler Farming in China
Figure2.4 Degree of Standardized Scale Farming of Broilers in China
Figure2.5 Consumption Proportions of Various Meats in China
Figure2.6 Changes in Per Capita Chicken Consumption in China and other Major Countries
Figure2.7 Chicken Consumption Structure in China
Figure2.8 Import Volume and Import Price of Chicken Products in China
Figure2.9 Export Volume and Export Price of China’s Chicken Products
Figure2.10 Export Destinations of China’s Chicken and their Proportions
Figure3.1 Changes in Introduction of GP Breeders, 2010-2018
Figure3.2 Changes in Inventory of GP Breeders and Parental Breeders in Production, 2010-2018
Figure3.3 Structure of GP Breeder Enterprises in 2018
Figure3.4 Changes in Slaughter of White Broilers in China, 2010-2018
Figure3.5 Slaughter Distribution of Commercial White Broilers in China by Provinces
Figure3.6 Changes in Price of White Broilers, 2012-2018
Figure3.7 Changes in Broiler Raising Profit in China, 2010-2018
Figure3.8 Structure of Commercial White Broiler Enterprises in 2018
Figure3.9 Ex-factory Prices of Chicken Legs and Chicken Breast
Figure3.10 Structure of White Chicken Circulation Channels
Figure4.1 Changes in Inventory of GP Yellow Breeders and Parental Yellow Breeders, 2011-2018
Figure 4.2 Structure of Yellow Broiler Breeder Enterprises in 2018
Figure 4.3 Changes in Slaughter of Yellow Broilers in China, 2010-2018
Figure4.4 Distribution of Slaughter of Commercial Yellow Broilers by Provinces
Figure4.5 Price Trend of Live Yellow Broilers, 2015-2018
Figure4.6 Changes in Yellow Broiler Farming Profit in China, 2015-2018
Figure 4.7 Structure of Commercial Yellow Broiler Enterprises in 2018
Figure4.8 Yellow Broiler Circulation Channels
Figure5.1 Wens Group’s Broiler Industrial Chain
Figure5.2 Wens Group’s Slaughter and Price of Broilers
Figure5.3 Wens Group’s Operating Revenue and Gross Profit Rate of Broiler Business
Figure5.4 Business Structure of New Hope Liuhe
Figure5.5 Gross Revenue and Profit of New Hope Liuhe
Figure 5.6 Slaughter of Broilers
Figure 5.7 Sunner Development’s Business Model
Figure5.8 Slaughter Volume and Operating Revenue of Broilers of Sunner Development
Figure5.9 Business Structure of Wellhope
Figure5.10 Sales Regions of Wellhope
Figure5.11 Slaughter Volume of Broilers and Income from Slaughtering Business
Figure5.12 Revenue Structure of Yisheng
Figure5.13 Sales Volume of Chicks
Figure5.14 Operating Revenue and Net Profit Rate
Figure5.15 Revenue Structure of MINHE
Figure 5.16 MINHE’s Business Model
Figure 5.17 Sales Volume of Chicks
Figure5.18 Operating Revenue and Net Profit of MINHE
Figure5.19 Product Mix of Xiantan
Figure 5.20 Gross Operating Revenue and Net Profit of Xiantan
Figure5.21 Gross Revenue and Net Profit of Xiangjia Animal Husbandry
Figure 5.22 Revenue Structure of Guangxi Chunmao Investment Co., Ltd.
Figure5.23 Gross Revenue and Net Profit of Guangxi Chunmao Investment Co., Ltd.
Figure5.24 Gross Revenue and Slaughter of Chuanwei Chicken
List of Tables
Table1.1 Numbers of Factories in Each Link of Whole Broiler Industry Chain
Table2.1 Countries Signing Chicken Import Agreement with China
Table2.2 Changes in Imports of Chicken and Entrails by Countries (2013-2018)
Table2.3 China’s Top 10 Importing Enterprises of Chicken and Entrails and Their Market Shares, 2018
Table2.4 Export Structure of China’s Chicken Products
Table 2.5 China Chicken Supply and Demand Balance Sheet
Table5.1 Top 10 Shareholders of Wens and Their Shareholding Ratios
Table5.2 Top 10 Shareholders and Their Shareholding Ratios
Table5.3 Main Shareholders and Shareholding Ratios of Sunner Development
Table5.4 Top 10 Shareholders and Their Shareholding Ratios of Wellhope
Table5.5 Major Shareholders and Their Shareholding Ratios
Table5.6 Top 10 Shareholders and Their Shareholding Ratios
Table5.7 Top 10 Shareholders and Their Shareholding Ratios
Table5.8 Major Shareholders and Their Shareholding Ratios
Table5.9 Major Shareholders and Their Shareholding Ratios
Table5.10 Revenue Structure of Xiangjia Animal Husbandry
Table5.11 Major Shareholders and Their Shareholding Ratios
Table5.12 Major Shareholders and Their Shareholding Ratios of Guangxi Chunmao Investment Co., Ltd.
Table5.13 Major Shareholders and Their Shareholding Ratios
Table6.1 Major Investment Projects in China's Broiler Industry in 2018
Table6.2 Development Trend of Meat Poultry Industry and Assessment of Investment Attractiveness
Table6.3 Broiler Industry Investment Advice and Risks
Based on continuous accumulation of data, persistent tracking on industrial changes and in-depth researches for more than 20 years, BOABC will provide you with a valuable analysis report on broiler industry and investment.
(1) In 2018, the slaughter of white broilers decreased by about 5%, and the feeding of breeder and broiler was highly profitable.
In 2018, China’s introduction of GP white broiler breeders remained low, and the inventory of parent breeders was lower than the normal level of 35 million sets. Due to the shortage of parent breeders, the prices of commercial chicks rose continuously, with the highest level of over 8 yuan/bird. Breeder rearing got rid of the predicament of loss, and achieved great growth in profits. The reduction in the supply of commercial chicks made broiler slaughter dropped to about 4.0 billion birds, a year-on-year decrease of 4.76%. The price of live broiler rose over 20% than 2017, and the rearing profit reached up to 3 yuan/bird, the highest level in a decade.
Great growths in the prices of chicks and live broilers made breeder enterprises and commercial broiler enterprises achieved profitability comprehensively. Breeder enterprises realized a year-on-year growth of over 50% in operating revenue, with a net profit rate of more than 10%. The operating revenue of commercial broiler enterprises increased by 10% from the previous year, while net profit more than tripled.
(2) The scale of white broiler farming continued to rise, corporate restructuring was increasing, and the concentration has been further improved.
With the growth in labor costs, the increases of environmental protection requirements, and the changes in consumption patterns, the scale of broiler rearing has been further improved. In 2018, the production of China’s standardized scale feeding farms with annual slaughter of over 100,000 birds accounted for 35.84% of the national broiler production, which rose by 1.85% from 33.99% last year.
Broiler industry is the most mature, organized and scaled industry in China's animal husbandry sector, and the concentration is expected to increase further. On the one hand, backward operation and management modes and serious losses will make large enterprises whose capital chains have broken be gradually merged (for example, Henan Doyoo Group has issued judicial restructuring); on the other hand, large-scale enterprises with strong competitiveness will continue to expand and raise their international status through acquisitions (for example, Sunner Development, the largest slaughterhouse, has established a broiler industry M&A fund with a total scale of nearly 2 billion yuan). Increasing broiler enterprise reshuffles will further improve the concentration. In 2018, the total slaughter of TOP10 enterprises accounted for more than 66.38% of the national slaughter of white broilers, an increase of 2.23% over the previous year.
(3) New policies of chicken trade have been implemented, and imports of chicken were increasing continuously.
Brazil is China’s largest source country of imported chicken. On June 8, 2018, China’s Ministry of Commerce decided to implement temporary anti-dumping measures in the form of margin for imported white feather broiler products originating in Brazil. In August, the Ministry of Commerce extended the anti-dumping investigation period of Brazilian white feather broiler products for 6 months. Due to obvious price advantage of Brazilian chicken feet and chicken wings, China’s imports of chicken products from Brazil still slightly increased this year.
On US chicken products, the Tariff Commission of the State Council decided to terminate anti-dumping duties and countervailing duties on imported white feather broiler products originating in the United States from February 27, 2018. In August, the Tariff Commission of the State Council decided to levy an additional tariff of 10% on chicken breasts, prepared or preserved turkey met, and entrails originating in the United States. In addition, under the impact of Sino-US trade war, China didn’t import chicken form the United States in 2018.
However, China opened imports of chicken from Belarus, Ukraine, Thailand and Russia in 2018. The competition between the source countries of chicken will become increasingly fierce, and China’s import volume of chicken will continue to increase.
(4) In 2018, yellow broiler feeding achieved better benefits, and the slaughter increased by about 3%; large-scale enterprises developed chilled chicken products rapidly.
In 2018, there weren’t outbreaks of major diseases in China, so the external environment of yellow broiler production was relatively good. The price of live broiler increased by 17% from the previous year; the rearing benefit was about 4 yuan/bird, a growth of 2.5 yuan/bird from 2017; the production of live broilers reached about 3.8 billion birds, up about 3% from 2017.
Despite the improved benefit in 2018, yellow broiler sector still faces the severe challenge of transformation and upgrading. Enterprises need to change their profit models, improve the whole course cold chain, and broaden marketing channels. As a leading company in yellow broiler industry, Wens has carried out transformation and upgrading of its broiler business to build channel and brand advantages downstream with “controlling channels and directly delivering products to consumers” as its goal. It will develop a new food chain business model of “livestock and poultry farming – slaughtering and processing – central warehousing – logistics – chain stores” by the way of “company + store”. Wens Group’s broiler slaughter capacity has raised to 130 million birds by building new farms and purchasing broiler slaughterhouses. Hunan Xiangjia Animal Husbandry Co., Ltd. slaughtered more than 10 million broilers, its sales revenue of chilled chicken products accounted for over 50% of its total sales revenue, which makes its gross profit margin significantly higher than the average of broiler industry.
The report will make in-depth research on the development trend of domestic broiler industry and the operation models of major enterprises and conclude the investment trends of domestic enterprises and capital to assist enterprises, capital and insiders to grasp the moving tendency and investment opportunities and determine suitable development mode and resources needing integration.
(1) In 2018, the slaughter of white broilers decreased by about 5%, and the feeding of breeder and broiler was highly profitable.
In 2018, China’s introduction of GP white broiler breeders remained low, and the inventory of parent breeders was lower than the normal level of 35 million sets. Due to the shortage of parent breeders, the prices of commercial chicks rose continuously, with the highest level of over 8 yuan/bird. Breeder rearing got rid of the predicament of loss, and achieved great growth in profits. The reduction in the supply of commercial chicks made broiler slaughter dropped to about 4.0 billion birds, a year-on-year decrease of 4.76%. The price of live broiler rose over 20% than 2017, and the rearing profit reached up to 3 yuan/bird, the highest level in a decade.
Great growths in the prices of chicks and live broilers made breeder enterprises and commercial broiler enterprises achieved profitability comprehensively. Breeder enterprises realized a year-on-year growth of over 50% in operating revenue, with a net profit rate of more than 10%. The operating revenue of commercial broiler enterprises increased by 10% from the previous year, while net profit more than tripled.
(2) The scale of white broiler farming continued to rise, corporate restructuring was increasing, and the concentration has been further improved.
With the growth in labor costs, the increases of environmental protection requirements, and the changes in consumption patterns, the scale of broiler rearing has been further improved. In 2018, the production of China’s standardized scale feeding farms with annual slaughter of over 100,000 birds accounted for 35.84% of the national broiler production, which rose by 1.85% from 33.99% last year.
Broiler industry is the most mature, organized and scaled industry in China's animal husbandry sector, and the concentration is expected to increase further. On the one hand, backward operation and management modes and serious losses will make large enterprises whose capital chains have broken be gradually merged (for example, Henan Doyoo Group has issued judicial restructuring); on the other hand, large-scale enterprises with strong competitiveness will continue to expand and raise their international status through acquisitions (for example, Sunner Development, the largest slaughterhouse, has established a broiler industry M&A fund with a total scale of nearly 2 billion yuan). Increasing broiler enterprise reshuffles will further improve the concentration. In 2018, the total slaughter of TOP10 enterprises accounted for more than 66.38% of the national slaughter of white broilers, an increase of 2.23% over the previous year.
(3) New policies of chicken trade have been implemented, and imports of chicken were increasing continuously.
Brazil is China’s largest source country of imported chicken. On June 8, 2018, China’s Ministry of Commerce decided to implement temporary anti-dumping measures in the form of margin for imported white feather broiler products originating in Brazil. In August, the Ministry of Commerce extended the anti-dumping investigation period of Brazilian white feather broiler products for 6 months. Due to obvious price advantage of Brazilian chicken feet and chicken wings, China’s imports of chicken products from Brazil still slightly increased this year.
On US chicken products, the Tariff Commission of the State Council decided to terminate anti-dumping duties and countervailing duties on imported white feather broiler products originating in the United States from February 27, 2018. In August, the Tariff Commission of the State Council decided to levy an additional tariff of 10% on chicken breasts, prepared or preserved turkey met, and entrails originating in the United States. In addition, under the impact of Sino-US trade war, China didn’t import chicken form the United States in 2018.
However, China opened imports of chicken from Belarus, Ukraine, Thailand and Russia in 2018. The competition between the source countries of chicken will become increasingly fierce, and China’s import volume of chicken will continue to increase.
(4) In 2018, yellow broiler feeding achieved better benefits, and the slaughter increased by about 3%; large-scale enterprises developed chilled chicken products rapidly.
In 2018, there weren’t outbreaks of major diseases in China, so the external environment of yellow broiler production was relatively good. The price of live broiler increased by 17% from the previous year; the rearing benefit was about 4 yuan/bird, a growth of 2.5 yuan/bird from 2017; the production of live broilers reached about 3.8 billion birds, up about 3% from 2017.
Despite the improved benefit in 2018, yellow broiler sector still faces the severe challenge of transformation and upgrading. Enterprises need to change their profit models, improve the whole course cold chain, and broaden marketing channels. As a leading company in yellow broiler industry, Wens has carried out transformation and upgrading of its broiler business to build channel and brand advantages downstream with “controlling channels and directly delivering products to consumers” as its goal. It will develop a new food chain business model of “livestock and poultry farming – slaughtering and processing – central warehousing – logistics – chain stores” by the way of “company + store”. Wens Group’s broiler slaughter capacity has raised to 130 million birds by building new farms and purchasing broiler slaughterhouses. Hunan Xiangjia Animal Husbandry Co., Ltd. slaughtered more than 10 million broilers, its sales revenue of chilled chicken products accounted for over 50% of its total sales revenue, which makes its gross profit margin significantly higher than the average of broiler industry.
The report will make in-depth research on the development trend of domestic broiler industry and the operation models of major enterprises and conclude the investment trends of domestic enterprises and capital to assist enterprises, capital and insiders to grasp the moving tendency and investment opportunities and determine suitable development mode and resources needing integration.
Table of Content
Part One Analysis and Forecast of Global Broiler Market1.1 Changes in Global Broiler Production and Regional Distribution: Slowdown in Production and High Concentration ratio of Production
1.1.1 Position of Chicken in Meats
1.1.2 Growth in Global chicken production Slowed Down
1.1.3 Higher Concentration Ratio of Global Chicken Production
1.1.4 Forecast on Future Chicken Production Changes
1.2 Import and Export Trade of Global Chicken: Brazil and the US Dominate Export Market
1.2.1 Global Chicken Exports Continued to Grow
1.2.2 High Concentration of Chicken Exporters
1.2.3 Chicken Importing Countries Were Relatively Decentralized
1.2.4 Forecast on Changes in Future Chicken Import and Export Trade
1.3 Global Chicken Consumption: Slow Growth
1.3.1 The US, China and the EU Are the World’s Largest Chicken Consumers
1.3.2 Global Chicken Consumption Grew Slowly
1.4 International Comparison of White Broiler Industry
1.4.1 The Costs of Broiler Farming in China were about 30% Higher Than That in the US and Brazil
1.4.2 The Concentration of Broiler Companies in the US and Brazil Was Much Higher Than That in China
1.4.3 Great Differences of Industry Development Model and Farming Scale of Enterprises among the US, Brazil and China
1.5 International Large-scale Broiler Enterprise: Tyson
Part Two Analysis and Forecast of China’s Broiler Industry
2.1 China’s Chicken Production Decreased in 2018
2.1.1 The Slaughter of White Broiler Decreased, the Slaughter of Yellow Broiler Increased
2.1.2 The Proportion of Standardized Farming of Broilers Continued to Rise
2.2 China Chicken Consumption
2.2.1 China Chicken Consumption Accounted for about 14% of Meat Consumption
2.2.2 Low Per Capita Chicken Consumption with Great Growth Potential
2.2.3 Consumption Channels Were Dominated by Outdoor Consumption and Household Consumption
2.3 China’s Chicken Trade
2.3.1 Anti-dumping and Other Policies
2.3.2 Decrease in Import Volume
2.3.3 Imported chicken products were frozen chiken-dominated
2.3.4 Chicken and Entrails Imported from Brazil Accounted for 85% of the Total Import Volume
2.4 Chicken Export in China
2.4.1 Export Policies
2.4.2 Slight Growth in Export Volume
2.4.3 Structure of exported chicken products: the proportion of cooked chicken was higher than that of chilled and frozen chicken
2.4.4 Frozen and chilled chicken was mainly exported to Hong Kong, and cooked chicken was mainly exported to Japan
2.5 China Chicken Supply and Demand Balance Sheet
Part Three Analysis of China’s White Broiler Industrial Chain
3.1 Breeder Raising Link: turning losses into gains, achieving great growth in profit
3.1.1 Policies and Regulations
3.1.2 The Introduction of GP Breeders Remained Low
3.1.3 Inventory of GP breeders rebounded from a low level, and supply of parent breeders in production was insufficient.
3.1.4 Great growth in rearing benefit of breeders
3.1.5 High Concentration (GP and Parental)
3.1.6 Development Trend
3.2 Broiler Raising Link: decreased slaughter and High feeding benefit
3.2.1 Policies and Regulations
3.2.2 Decrease of 5% in Slaughter
3.2.3 Profit of Raising White Broilers Averaged RMB3/Bird
3.2.4 High Concentration
3.2.5 Farming Modes Are Varied with “Company + Farmer” Model Accounting for 45%
3.2.6 Development Trend
3.3 Broiler Slaughtering and Processing Link: Decreased Operation Rate and small loss
3.3.1 Policies and Regulations
3.3.2 Slaughtering Capacity and Distribution
3.3.3 Small Loss in Slaughtering of White Broiler
3.3.4 Slaughtering Capacity of Enterprises with Annual Capacity of over 10 Million Birds Accounted for Nearly 71% of National Broiler Slaughter
3.3.5 Development Trend
3.4 Circulation Link of Chicken: Wholesale Market Was the Main Body of Circulation
3.4.1 Policies and Regulations
3.4.2 Catering enterprises and food processing companies were the main circulation channels of chicken
3.4.3 Market Size and Profit
3.4.4 Development Trend
Part Four Analysis of China’s Yellow Broiler Industrial Chain
4.1 Breeder Raising Link
4.1.1 Inventory (GP and parental breeders) Increased Slightly
4.1.2 High Concentration (GP Breeders and Parental Breeders)
4.1.3 Development Trend
4.2 Broiler Raising Link: Slaughter INCREASED
4.2.1 Increased in Slaughter
4.2.2 Market Size, Cost and Profit
4.2.3 Lower Concentration
4.2.4 Development Trend
4.3 Broiler Slaughtering and Processing Link: Operation Rate Increases Significantly
4.3.1 Slaughtering Capacity and Regional distribution
4.3.2 Market Size and Profit
4.3.3 Concentration Ratio
4.3.4 Development Trend
4.4 Circulation Link of Chicken: Farm Produce Fair Was the Main Body of Circulation
4.4.1 Policies and Regulations
4.4.2 Circulation Channel
4.4.3 Market Size and Profit
4.4.4 Development Trend
Part Five Analysis of China’s Key Broiler Enterprises
5.1 Wens Group
5.1.1 Basic Profile
5.1.2 Business Model
5.1.3 Key Competitive Factors
5.1.4 Investment Trend
5.1.5 Analysis of Operation Situation
5.2 New Hope Liuhe
5.3 Sunner Development
5.4 Wellhope
5.5 Shandong Yisheng Livestock and Poultry Breeding Co., Ltd.
5.6 Shandong Minhe Animal Husbandry Co., Ltd.
5.7 Xiantan Co., Ltd.
5.8 Dadi Animal Husbandry
5.9 Hebei Meikeduo Foods Group6
5.10 Xiangjia Animal Husbandry
5.11 Guangxi Chunmao Investment Co., Ltd.
5.12 Chuanwei Chicken
5.13 Jiangsu Lihua
Part Six Analysis of investment in China’s broiler industry
6.1 Major Investment Projects in China's Broiler Industry in 2018
6.2 Analysis of investment characteristics of China’s broiler industry in 2018 (analysis of investors, investment areas, fields, scales, models, etc.)
6.3 Analysis of Investment Prospect of China’s Broiler Industrial Chain
6.3.1 Analysis of Investment Prospect of White Broiler Industrial Chain (Industry potential, superior areas, key links, good assets, and investment risks)
6.3.2 Analysis of Investment Prospect of Yellow Broiler Industrial Chain
List of Figures
Figure 1.1 Global Chicken Production, 2010-2018
Figure 1.2 Chicken productions of global main producing countries
Figure 1.3 Global Chicken Export Volume
Figure 1.4 Global Chicken Export Distribution, 2018
Figure 1.5 Change Trends in Export Volume of Major Exporting Countries in the World, 2010-2018
Figure 1.6 Global Chicken Import Distribution, 2018
Figure 1.7 Changes in Chicken Consumption in Different Countries and Regions, 2010-2018
Figure1.8, Global Chicken Consumption, 2010-2018
Figure1.9 Concentration of Top 4 Broiler Enterprises in Brazil
Figure1.10 Concentration of Top 6 Broiler Enterprises in the US
Figure1.11 Concentration of Top 10 Broiler Enterprises in China0
Figure 2.1 Changes in Broiler Slaughter and Chicken Supply in China
Figure2.2 Broiler Slaughter Structure in China
Figure2.3 Scale Structure of Broiler Farming in China
Figure2.4 Degree of Standardized Scale Farming of Broilers in China
Figure2.5 Consumption Proportions of Various Meats in China
Figure2.6 Changes in Per Capita Chicken Consumption in China and other Major Countries
Figure2.7 Chicken Consumption Structure in China
Figure2.8 Import Volume and Import Price of Chicken Products in China
Figure2.9 Export Volume and Export Price of China’s Chicken Products
Figure2.10 Export Destinations of China’s Chicken and their Proportions
Figure3.1 Changes in Introduction of GP Breeders, 2010-2018
Figure3.2 Changes in Inventory of GP Breeders and Parental Breeders in Production, 2010-2018
Figure3.3 Structure of GP Breeder Enterprises in 2018
Figure3.4 Changes in Slaughter of White Broilers in China, 2010-2018
Figure3.5 Slaughter Distribution of Commercial White Broilers in China by Provinces
Figure3.6 Changes in Price of White Broilers, 2012-2018
Figure3.7 Changes in Broiler Raising Profit in China, 2010-2018
Figure3.8 Structure of Commercial White Broiler Enterprises in 2018
Figure3.9 Ex-factory Prices of Chicken Legs and Chicken Breast
Figure3.10 Structure of White Chicken Circulation Channels
Figure4.1 Changes in Inventory of GP Yellow Breeders and Parental Yellow Breeders, 2011-2018
Figure 4.2 Structure of Yellow Broiler Breeder Enterprises in 2018
Figure 4.3 Changes in Slaughter of Yellow Broilers in China, 2010-2018
Figure4.4 Distribution of Slaughter of Commercial Yellow Broilers by Provinces
Figure4.5 Price Trend of Live Yellow Broilers, 2015-2018
Figure4.6 Changes in Yellow Broiler Farming Profit in China, 2015-2018
Figure 4.7 Structure of Commercial Yellow Broiler Enterprises in 2018
Figure4.8 Yellow Broiler Circulation Channels
Figure5.1 Wens Group’s Broiler Industrial Chain
Figure5.2 Wens Group’s Slaughter and Price of Broilers
Figure5.3 Wens Group’s Operating Revenue and Gross Profit Rate of Broiler Business
Figure5.4 Business Structure of New Hope Liuhe
Figure5.5 Gross Revenue and Profit of New Hope Liuhe
Figure 5.6 Slaughter of Broilers
Figure 5.7 Sunner Development’s Business Model
Figure5.8 Slaughter Volume and Operating Revenue of Broilers of Sunner Development
Figure5.9 Business Structure of Wellhope
Figure5.10 Sales Regions of Wellhope
Figure5.11 Slaughter Volume of Broilers and Income from Slaughtering Business
Figure5.12 Revenue Structure of Yisheng
Figure5.13 Sales Volume of Chicks
Figure5.14 Operating Revenue and Net Profit Rate
Figure5.15 Revenue Structure of MINHE
Figure 5.16 MINHE’s Business Model
Figure 5.17 Sales Volume of Chicks
Figure5.18 Operating Revenue and Net Profit of MINHE
Figure5.19 Product Mix of Xiantan
Figure 5.20 Gross Operating Revenue and Net Profit of Xiantan
Figure5.21 Gross Revenue and Net Profit of Xiangjia Animal Husbandry
Figure 5.22 Revenue Structure of Guangxi Chunmao Investment Co., Ltd.
Figure5.23 Gross Revenue and Net Profit of Guangxi Chunmao Investment Co., Ltd.
Figure5.24 Gross Revenue and Slaughter of Chuanwei Chicken
List of Tables
Table1.1 Numbers of Factories in Each Link of Whole Broiler Industry Chain
Table2.1 Countries Signing Chicken Import Agreement with China
Table2.2 Changes in Imports of Chicken and Entrails by Countries (2013-2018)
Table2.3 China’s Top 10 Importing Enterprises of Chicken and Entrails and Their Market Shares, 2018
Table2.4 Export Structure of China’s Chicken Products
Table 2.5 China Chicken Supply and Demand Balance Sheet
Table5.1 Top 10 Shareholders of Wens and Their Shareholding Ratios
Table5.2 Top 10 Shareholders and Their Shareholding Ratios
Table5.3 Main Shareholders and Shareholding Ratios of Sunner Development
Table5.4 Top 10 Shareholders and Their Shareholding Ratios of Wellhope
Table5.5 Major Shareholders and Their Shareholding Ratios
Table5.6 Top 10 Shareholders and Their Shareholding Ratios
Table5.7 Top 10 Shareholders and Their Shareholding Ratios
Table5.8 Major Shareholders and Their Shareholding Ratios
Table5.9 Major Shareholders and Their Shareholding Ratios
Table5.10 Revenue Structure of Xiangjia Animal Husbandry
Table5.11 Major Shareholders and Their Shareholding Ratios
Table5.12 Major Shareholders and Their Shareholding Ratios of Guangxi Chunmao Investment Co., Ltd.
Table5.13 Major Shareholders and Their Shareholding Ratios
Table6.1 Major Investment Projects in China's Broiler Industry in 2018
Table6.2 Development Trend of Meat Poultry Industry and Assessment of Investment Attractiveness
Table6.3 Broiler Industry Investment Advice and Risks
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