Guangxi Fengxiang Group Co., Ltd. has become the fourth listed company of yellow broiler industry, having obvious breeding advantages

In early July, Guangxi Fengxiang Group Co., Ltd. submitted its prospectus to the China Securities Regulatory Commission, and planned to issue no more than 20.17 million shares to raise 700 million yuan. The group is a large scale technology-based whole industrial chain yellow broiler farming company integrating breeding, propagation, promotion, raising, and slaughtering, and has one feed mill, nine breeding bird farms, ten broiler farming companies, and one livestock and poultry slaughtering base. At the end of 2019, the company had 727,400 replacement breeders, 954,600 breeders in production, and 4.6047 million broilers in stock. In 2019, it sold 111 million chicks, contributing to 2.27% of the national sales volume of commercial chicks, and 12 million broilers, which accounted for 0.27% of the national sales volume of commercial yellow broilers.     
 
As the fourth listed yellow broiler company ranking only second to Wens, Lihua, and Xiangjia Husbandry, Guangxi Fengxiang Group mainly has following competitive advantages:
 
(1) Breeding advantages: The company has been using pedigree breeding since 2003, and have established complete pedigree lines for main species. It has independently developed two new national-level poultry species (commercial lines), which are Fengxiang black feet chicken and Fengxiang black-bone chicken, and one new poultry specie (commercial line) in Guangxi, which is Fengxiang guixiang chicken. 
 
(2) The advantages of integrated operation of the whole industrial chain: The company has a complete industrial chain from feed production, breeding bird propagation, broiler raising to livestock and poultry slaughtering, ensuring the continuity and stability of production, increasing the controllability of food safety, product quality, and production costs. All breeding birds are raised by the company itself, and a tightly-knit broiler raising mode of “company+farmer” is adopted by the company in broiler rearing.
 
(3) Marketing and brand advantages: The company has established for more than 20 years, and built good market image, brand reputation, and popularity of products in this sector. The annual sales revenue of scale farming companies is doubling.
 
(4) Regional advantages: Guangxi, the main operation place of the company, is the origin area of main yellow broiler species such as Sanhuang chicken, Partridge chicken, Yao chicken, etc., the largest yellow broiler chick producing place, and the second largest yellow broiler production and consumption region in China