China Paper Packaging Industry Enters Industrialization Mid-stage
By CnAgri2014-03-12 09:17:49 PrintAfter 30 years’ development, China paper packaging industry has entered mid-stage of industrialization and its scaled and intensive development has been in embryo. In recent years, with subsiding of international financial crisis, foreign paper packaging market began recovering. Meanwhile, some exporting enterprises turn to domestic sales. Plus with policy supports, China paper packaging industry shows a thriving development.
Its products varieties are richer. Paper packaging products are mainly divided into corrugated paper, honeycomb paper and concave-convex paper, from which many other varieties are derived, such as carton, paper box, paper bag, paper cup and paper pulp modeling etc.. Carton, paper box and paper cup are the top three products in terms of sales. In recent years, China production and sales of paper packaging both see growth at over 20%.
Industry concentration needs improving. In China, paper packaging enterprises above designated size exceed 4000 and most of them are medium and small enterprises. Though some large scaled and technologically advanced enterprises are formed with 30 years development, the industry concentration degree keeps low at an atomic structure. Industry competition is fierce. Meanwhile, attracted by huge demand and its rapid growth in China, global major paper packaging enterprises have entered China market, so the market is increasingly competitive.
Paper packaging products are more widely used. Various paper packaging products are widely used in all aspects of human life and production and with depth of the consumption, consumers’ behaviour will put forward new requirements for paper products industry, which originally attached no importance to marketing. Performance and decoration design of paper packaging products have become an important direction of industry development. Many new devices, craft and technology have been developed to produce paper packaging products with such features as stong bending and pressing resistance, good printing effect and various colors and pictures to meet consumers’ need.
Environmental issue can not be ignored. China paper packaging enterprises are in a stage of scaled development. But as environmental problem in paper industry has become an important aspect of national construction of ecological civilization, paper packaging enterprises will certainly increase cost in emission and saving energy. On the other hand, however, international enterprises keep increasing investment in China, which puts pressure on domestic paper packaging enterprises as well.
In overall, opportunities coexists with challenges in paper packaging industry. Domestic paper packaging enterprises should pay more attention to brand establishment and technology and equipment upgrading to obtain capability and strengths to compete with international enterprises.
From “China Wood Market Monthly Report”
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