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Sundaily Farm improves overall competitiveness by perfecting business model

China Agriculture Report By CnAgri2017-03-24 09:18:03China Agriculture Report Print

SUN DAILY was successfully listed on the National Equities Exchange and Quotations in 2015. By the end of 2016, layer inventory and egg production of Sun Daily respectively have reached about 5 million birds and 78,600 tons. Now, Sun Daily builds ten layer and breeding bird bases respectively in Zitong in Sichuan, Guangyuan in Sichuan, Cangzhou in Heibei, Tongling in Anhui, Fengcheng in Jiangxi, Shishou in Hubei, Xiangyang in Hubei, Huangshi in Hubei, Bijie in Guizhou and Kaiping in Guangdong, and has formed complete layer industrial chain including professional layer feed production, breeding birds propagation, commercial layer feeding and green egg products and deep processing.

Overall competitiveness of Sun Daily mainly is reflected in its perfect business model:

(1) Sun Daily adopts the combined breeding model of raising birds by itself and internal joint breeding

The company adopts the combined breeding model of raising birds by itself and internal joint breeding in the integrated production base, which can reduce unit input of the same breeding scale, rapidly expand breeding scale to meet rapid growing market demand and guarantee product quality and hygiene and safety of food.

(2)Centralized purchasing pattern of bulk raw materials

The company centralizedly purchases bulk raw materials, purchasing department and suppliers set prices, quality index and others, branch companies and subsidiaries sign and perform contracts. In addition, the company examines suppliers annually to ensure the quality and quantity of raw materials.

(3) Direct selling is the core of its sales model

The company adopts direct selling in major cities of major regional markets, and directly cooperates with supermarkets, convenience stores and professional customers; and adopts distribution model in auxiliary market or sub-key regional market. Now, Sun Daily is the important supplier of international and national retail chain enterprises such as Wal-Mart, Sams Club, Yonghui Superstores, Metro, CR Vanguard, Auchan, etc., and preferred supplier of international five-star hotels such as Marriott, Starwood, Shangri-La, Ritz-Carlton and international catering enterprises like KFC, Mcdonald's, etc.


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